The verdict in three sentences
Patients of a cosmetic dentistry practice in Doha compare the dentist's credentials, treatments (veneers, implants, aligners), price transparency and ease of booking online before paying several thousand dollars. A redesign makes sense as soon as your current site falls behind on those points, but it carries a real risk: losing the search visibility you have built if URL migration is rushed. On budget, a Doha agency charges a 2026 ballpark of 35,000 to 150,000 QAR, while Kolonell's fixed grid runs from 2,900 USD to 8,900 USD for the multilingual Premium tier.
Signs your current site is costing you patients
| What the patient sees | What they conclude |
|---|---|
| Team photos from 2019, a departed dentist still listed | The practice is poorly run |
| Three line pages for "veneers" and "implants" | No explanation of risks or process |
| No price ranges or financing options | Fear of a nasty surprise in the chair |
| Partial or machine translated Arabic version | The practice is not really speaking to them |
| Phone only booking | Friction for a busy or expatriate patient |
| Slow mobile site, over 4 seconds | They leave before the treatments page |
| Unsourced patient reviews pasted in | Doubts about authenticity |
A credible site shows the dentist, the degrees and licences actually held, every treatment with indication, steps, duration and aftercare, price guidance or at least a clear quoting logic, and simple booking. It promises no outcome and avoids superlatives.
Health advertising in Qatar is overseen by the health authorities, and some content may require prior approval; testimonials and before and after photos face strict rules. Law No. 13 of 2016 on personal data privacy generally applies, while the QFC has its own rules. This is not legal advice: have your content reviewed by your compliance lead.
What budget for a redesign in Doha in 2026?
2026 ballpark, based on typical local agency quotes and public agency rate pages, in QAR with an approximate USD conversion (1 USD is about 3.64 QAR).
| Provider | Range | Approximate equivalent | Note |
|---|---|---|---|
| Doha freelancer | 10,000 to 30,000 QAR | about 2,700 to 8,200 USD | Often no SEO migration |
| Local agency | 35,000 to 80,000 QAR | about 9,600 to 22,000 USD | Custom design, English and Arabic |
| Local healthcare specialist agency | 80,000 to 150,000 QAR | about 22,000 to 41,200 USD | Medical content, booking |
| Kolonell Starter | 2,900 USD | fixed grid | Core site, native copywriting |
| Kolonell Growth | 4,900 USD | fixed grid | Detailed treatment pages, blog |
| Kolonell Premium | 8,900 USD | fixed grid | Multilingual tier, languages and RTL scope set in the quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, 3 months of support, and delivery in 3 to 4 weeks (4 to 6 for Premium). Patient areas, integration with your practice management software or a specific booking module are priced on quote. See the international offer. Maintenance after the 3 included months is also on quote; as a market assumption, Doha practices often pay 250 to 700 USD per month.
Redesign timeline, phase by phase
| Phase | Indicative duration | Deliverable |
|---|---|---|
| URL inventory and Search Console data | 3 to 5 days | List of pages that receive traffic |
| Site structure and 301 redirect map | 3 to 5 days | Old URL to new URL table |
| Copywriting and clinical review | 1 to 2 weeks | Approved treatment pages |
| Advertising compliance review | 3 to 10 days | Copy and visuals cleared internally |
| Design, build, mobile testing | 1 to 2 weeks | Full site on staging |
| Go-live and first 30 days of monitoring | 30 days | 404 errors fixed, rankings tracked |
With Kolonell, production takes 3 to 4 weeks, 4 to 6 for Premium, once content is ready. The compliance review depends mostly on your practice.
Risks and how to contain them
- Search visibility loss: full URL inventory, page by page 301 redirects, keeping titles that work, Search Console monitoring for 60 days.
- Content migration: do not copy old pages as they are; rewrite priority treatments and remove duplicates with redirects.
- Compliance: no before and after or testimonial online without clearance and written consent.
- Downtime: switch over in a quiet period, with the old site ready to restore for 72 hours.
- Health data: forms limited to name, contact, treatment of interest and preferred slot.
A local agency remains the better choice if you want a photo and video shoot in the practice every month, if you need an Arabic copywriter on site, or if your management software requires an integrator certified in Qatar.
Need a professional website?
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Questions to ask any provider: who builds the redirect map and who tests it? Who writes the Arabic? How fast can you restore if something breaks? Who owns the code and the domain name?
Mini case study
Illustrative example: Pearl Smile Studio, a two dentist practice in Doha. Today it gets 40 consultation requests a month, 18 of them from the website. Options: Kolonell Growth at 4,900 USD or a local agency at 60,000 QAR (about 16,500 USD).
If the redesign lifts website requests from 18 to 24 a month, and 30% become a treatment averaging 2,500 USD, the gain is 6 requests, 1.8 treatments and 4,500 USD a month. The Growth budget would be covered in just over a month, the agency budget in under 4 months. These are calculation assumptions, not results.
FAQ
Will the redesign hurt our search visibility?
A 10 to 20% dip for 2 to 6 weeks is common, even when done well. With a complete redirect map, traffic usually recovers within 1 to 3 months.
Should we show our prices?
Ranges per treatment, such as "veneers from", reassure patients and cut down on consultations that go nowhere. Check the permitted wording with compliance.
Can we keep our current booking tool?
Usually yes, through an integration or a link. If deep integration with the practice software is needed, it is priced on quote.
Is Arabic essential?
To reach Qatari patients, yes in most cases. Kolonell's Premium tier, at 8,900 USD, is the multilingual tier, with languages and RTL scope set in the quote.
How long should we keep the old site?
Keep a restorable copy for at least 30 days after go-live. The 301 redirects should stay active for at least 12 months.
Let's scope your project. SEO inventory, treatment pages, booking, Growth or multilingual Premium tier, live in 3 to 6 weeks depending on the tier. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
