The verdict in three sentences
A cosmetic dentistry practice in Amsterdam sells treatments worth several thousand euros to patients who check everything online: credentials and BIG register entry, treatments offered, price transparency, reviews, ease of booking. A redesign with a local agency costs roughly EUR 8,000 to 30,000, and the fixed Kolonell grid runs from EUR 2,700 to EUR 8,200. The risks to control before go-live: lost search visibility, before and after photos published without safeguards, and forms that collect too much health data.
What your patients check, and what your site must show
A cosmetic practice in Amsterdam serves a mixed patient base: Dutch residents, English speaking expats in Zuid and Oost, international employees. Their searches are precise: "veneers Amsterdam prijs", "invisible aligners Amsterdam English speaking dentist", "tandimplantaat kosten Amsterdam".
| What the patient checks | What reassures | What drives them away |
|---|---|---|
| Who will treat them | Dentist biographies, BIG registration, training completed | A single team photo with no names |
| The treatment itself | Dedicated pages for veneers, implants, aligners, whitening | A list of keywords with no explanation |
| The price | Indicative ranges, how quotes work, instalment options | "Price on request" everywhere |
| The language | Dutch and English of equal quality | Machine translated English |
| Reviews | Recent reviews, practice replies | Old or hand picked reviews with no date |
| Booking | Consultation booking in two clicks | A ten field form with medical history |
Price transparency matters all the more because in the Netherlands dental fees sit within a system overseen by the Dutch Healthcare Authority (NZa): your price pages must stay consistent with your actual quotes.
Redesign budget: local market and fixed grid
| Option | 2026 range (EUR) | Timeline | Watch points |
|---|---|---|---|
| Freelancer | EUR 3,000 to 9,000 | 4 to 10 weeks | Copywriting and compliance rarely covered |
| Local agency, one language | EUR 8,000 to 20,000 | 8 to 12 weeks | On-site workshops, bespoke design |
| Local agency, Dutch and English | EUR 12,000 to 30,000 | 10 to 16 weeks | Translation often subcontracted |
| Kolonell Starter | EUR 2,700 | 3 to 4 weeks | Essential site, native English or French copywriting |
| Kolonell Growth | EUR 4,500 | 3 to 4 weeks | Detailed treatment pages, SEO foundations |
| Kolonell Premium | EUR 8,200 | 4 to 6 weeks | Multilingual tier, languages set in the quote |
| Maintenance | Market assumption: EUR 100 to 400/month | Ongoing | Kolonell: 3 months of support included, then on quote |
Local ranges are 2026 ballparks drawn from typical Dutch agency quotes and public agency rate pages. Every Kolonell tier includes a project manager reachable in your time zone and 3 months of support. A booking module connected to your practice software, a patient area or an instalment payment integration are priced on quote. Tier details are on the international offer.
On timing, once content is ready: week 1 for scoping and the URL inventory, weeks 2 and 3 for mock-ups and copywriting, week 4 for testing and go-live. On Premium, the full Dutch and English version brings the total to 4 to 6 weeks.
The risks, and the safeguard for each
| Risk | Consequence | Safeguard before go-live |
|---|---|---|
| Lost search visibility | "Veneers Amsterdam" pages drop out of Google | URL inventory, 301 redirect map, Search Console check |
| Before and after photos | Complaint, removal request, loss of trust | Written patient consent, no retouching, a note that results vary |
| Promises of results | Misleading advertising under professional rules | Review of every treatment page by a responsible dentist |
| Health data in forms | Sensitive data collected without need | Minimal form: name, contact, reason, time slot; the rest at consultation |
| Review migration | Reviews lost or duplicated | Link to the review platform, no manual copying |
| Site downtime | Appointments lost during cut-over | Prepared DNS switch, old site kept as a backup |
The data framework is the GDPR (AVG in the Netherlands), supervised by the Autoriteit Persoonsgegevens; health data is a special category under it. Dental advertising is also subject to professional rules and advertising codes. This is not legal advice: have treatment pages, photos and forms reviewed by your compliance lead before go-live.
When an Amsterdam agency will do better
If you want a photo and video shoot of the practice organised by the same team, weekly in-person workshops, or deep integration with your practice management software from day one, a local agency experienced in healthcare is often a better fit, at EUR 15,000 and above. Kolonell fits when you want a fixed price, native English copywriting and a timeline of a few weeks.
Questions to ask: who reviews the medical copy? Who owns the domain and the access credentials? How are redirects tested? What does post-launch support cover?
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Mini case study
Illustrative example: Kliniek Prinsengracht Smile, two cosmetic dentists and a hygienist. Local agency quote: EUR 18,000 over 12 weeks. Chosen option: Kolonell Premium at EUR 8,200, Dutch and English, delivered in 5 weeks, with the booking software connection priced separately on quote.
Gap: 18,000 minus 8,200, so EUR 9,800. With an average spend of EUR 3,500 per cosmetic patient, three new patients a year attributable to the site bring EUR 10,500, which already covers the redesign.
FAQ
How much does a cosmetic dentistry website redesign cost in Amsterdam?
With a local agency, roughly EUR 8,000 to 30,000 depending on languages and design (2026 ballpark). With Kolonell, EUR 2,700, 4,500 or 8,200 depending on the tier.
Can we publish before and after photos?
With written consent and no retouching, with a reminder that results vary from patient to patient. Have the gallery approved by the responsible dentist.
Should the site be in Dutch and English?
In Amsterdam, a large share of cosmetic patients speak English, so it is often worthwhile. That is the Premium tier at EUR 8,200, with languages set in the quote.
Should we display prices?
Indicative ranges reassure, for example for veneers or aligners, as long as they stay consistent with your quotes. "Price on request" everywhere often loses enquiries.
How long does it take?
3 to 4 weeks on Starter and Growth, 4 to 6 weeks on Premium, from ready content.
Let's scope your project. Clear treatment pages, dentist biographies, simple booking and a Dutch and English version on Premium at EUR 8,200, languages set in the quote, delivered in 4 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.