The verdict in three sentences
A concierge medicine or longevity clinic in Miami sells an annual membership worth several thousand dollars: a dated site, one that is vague about what is included or full of unverifiable health promises, loses the patient before the first call. A redesign typically costs 15,000 to 60,000 USD with a local agency (2026 ballpark), versus the Kolonell fixed grid of 2,900, 4,900 or 8,900 USD, delivered in 3 to 4 weeks (Premium in 4 to 6) once content is ready. The real risk lies elsewhere: traffic lost through forgotten redirects and unsupported claims going live without review.
Is your current site costing you memberships?
The prospective member, often an executive in Brickell, an affluent retiree on Key Biscayne or a seasonal resident from the Northeast, compares three or four practices in one evening. They want to know who the physician is, how many patients they follow, what the fee covers and how to reach someone on a Sunday. If the answer is a single "Contact" button, they move on.
| Signal on the current site | What the visitor concludes | Fix during the redesign |
|---|---|---|
| No price, not even a range | "Opaque pricing, so very expensive" | Membership range or "starting at" |
| Three-line physician bio | Doubts about training and certifications | Physician page: degrees, board certification, hospital affiliations |
| Claims like "live longer" | Marketing talk, credibility risk | Careful, supported claims, no promised outcome |
| No Spanish version | Part of the local clientele left out | Key pages in Spanish, reviewed by a native speaker |
| Form asking for medical history | Privacy concerns | Minimal form: name, contact, time slot |
| Slow on mobile (over 4 s) | Abandonment before reading | Optimized images, fast hosting |
Panel size is a decisive argument in this sector: a cap of 300 to 600 members per physician, if real, deserves to be stated clearly.
What does a redesign cost in Miami in 2026?
The figures below are 2026 ballparks drawn from typical local agency quotes and public agency rate pages. They vary with page count and integrations.
| Option | Redesign budget | Usual timeline | What is often missing |
|---|---|---|---|
| Local freelancer | 5,000 to 12,000 USD | 6 to 10 weeks | Copywriting, claim review |
| Local agency (Wynwood, Coral Gables) | 15,000 to 35,000 USD | 8 to 14 weeks | Fixed price, scope sometimes vague |
| Premium healthcare specialist agency | 35,000 to 60,000 USD and up | 12 to 20 weeks | Nothing, but high cost |
| Kolonell Starter | 2,900 USD | 3 to 4 weeks | Member portal (on quote) |
| Kolonell Growth | 4,900 USD | 3 to 4 weeks | Member portal (on quote) |
| Kolonell Premium, the multilingual tier | 8,900 USD | 4 to 6 weeks | Member portal (on quote) |
Every Kolonell tier includes a project manager reachable in Miami's time zone, native English or French copywriting and 3 months of support. Premium is the multilingual tier: languages are set in the quote (English and Spanish, for example). Member areas, booking connected to the patient record and integrations: on quote. Details are on the international offer.
Timeline and risks: what can go wrong
The clock starts when copy, photos and bios are approved. Before that, nothing gets built quickly, whatever the agency.
| Phase | Indicative duration | Main risk | Mitigation |
|---|---|---|---|
| Inventory and scoping | 3 to 5 days | Forgotten pages that bring visits | Export of every URL and Search Console data |
| Content and compliance review | 1 to 2 weeks | Unsupported health claim | Review by the physician and, if needed, counsel |
| Design and build | 1 to 2 weeks | Beautiful but slow site | Mobile performance budget set upfront |
| 301 redirect map | 2 to 3 days | Drop in organic traffic | Old URL to new URL mapping, page by page |
| Go-live | 1 day | Downtime or broken form | Off-hours switch, form testing |
| Post-launch monitoring | 4 to 8 weeks | Undetected 404 errors | Weekly Search Console check |
Health claims. In the US, the FTC polices deceptive health advertising and medical boards can sanction misleading communication. A longevity site should therefore present the tests, protocols and follow-up offered without promising extra years of life or clinical outcomes. Data. There is no single federal privacy law; state rules and, depending on how you bill, HIPAA may apply. The right reflex: collect only what is strictly necessary on the site. Accessibility. ADA Title III lawsuits targeting websites are frequent in Florida; aiming for WCAG 2.1 or 2.2 AA reduces exposure. Email. Member newsletters fall under CAN-SPAM. This is not legal advice.
Local agency or remote studio: the honest call
A Miami agency remains the better choice if you want weekly in-person meetings, an on-site video shoot, or if your project is mainly a platform: member portal, telemedicine, sync with the medical record. In those cases the marketing site is a small share of the budget. If you need a credible, fast, well-written presentation site with a Spanish version, a remote studio at a fixed price is often enough.
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Questions to ask any provider: who reviews health claims? Who produces the redirect map and checks it after launch? Is the price fixed or time-based? Who owns the domain and the accounts? What accessibility level is targeted, and how is it tested?
Mini case study
Illustrative example: Bayfront Vitality Clinic, a two-physician concierge practice in Brickell, 420 members at 6,000 USD a year. The current site dates from 2019, exists only in English and does not say what the membership covers.
Chosen option: Premium, the multilingual tier, in English and Spanish, 8,900 USD. Add-ons: reviewed medical translation, 1,500 USD (market assumption); team photo shoot, 2,000 USD (market assumption); legal review of claims, 1,200 USD (market assumption). Total: 8,900 + 1,500 + 2,000 + 1,200 = 13,600 USD, versus a local quote of 32,000 USD for a comparable scope, a gap of 18,400 USD. Break-even: 13,600 / 6,000 = 2.3, so three new annual memberships cover the redesign.
FAQ
Should we show the membership price on the site?
Nothing requires it, but a range (for example "from 3,500 USD a year") filters inquiries and reassures. Many concierge practices display a fee by age band.
How long does a full redesign take?
Allow 3 to 4 weeks with Kolonell (Premium, 4 to 6) after content approval, versus 8 to 14 weeks with a local agency. Copywriting and medical review often add 1 to 2 weeks.
Will the redesign hurt our Google traffic?
Not if every old URL is 301-redirected to the right page and monitored for 4 to 8 weeks. Losses almost always come from pages missed in the inventory.
Can we add a member area or online booking?
Yes, on quote, because the cost depends on the patient record tool and the required security level. A simple link to your existing booking platform can be enough at launch.
What happens after the 3 included months of support?
Maintenance is then on quote. On the market, maintenance for a medical site often runs 150 to 500 USD a month (market assumption), depending on update frequency.
Let's scope your project. A redesign of your clinic site with Premium, the multilingual tier, in English and Spanish, live in 4 to 6 weeks after content approval. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
