The verdict in three sentences
For a longevity or concierge medicine clinic in Dublin, the website is often the first filter for a future member who will pay a high annual fee: if it looks dated, vague about the doctors or over-promising, the prospect does not book a call. A serious redesign costs a 2026 ballpark of EUR 12,000 to 40,000 with a local agency, while Kolonell's fixed grid runs from EUR 2,700 (Starter) to EUR 8,200 (Premium), with the member portal on quote. The real risk is not the price but the migration: URLs, medical content and compliance must be handled before go-live.
Five signs your current site is holding back sign-ups
Members of this kind of clinic, executives from the Silicon Docks, business owners or affluent families in south Dublin, do not choose on price. They choose on trust. These are the signals that destroy it:
- The doctors cannot be identified: no full name, qualifications or mention of Medical Council registration.
- The membership fee is vague: "on request" with no range at all, and no list of what is included (consultations, assessments, doctor response time).
- The promises outrun the evidence: "add ten years to your life", biomarkers presented as diagnoses, protocols with no reference.
- The form asks too much: medical history, medication, test results at first contact.
- Mobile is slow and the discovery call booking page takes more than three screens.
How much does a redesign cost in Dublin in 2026?
The local ranges below are a 2026 ballpark, based on typical Dublin agency quotes and public agency rate pages, excluding VAT.
| Option | Usual scope | 2026 ballpark | Typical timeline |
|---|---|---|---|
| Freelancer | Brochure site rebuilt on a theme | EUR 3,000 to 8,000 | 4 to 8 weeks |
| Local agency | Custom design, 10 to 20 pages | EUR 12,000 to 40,000 | 8 to 14 weeks |
| High-end agency | Brand strategy, design, content | EUR 30,000 to 70,000 | 12 to 20 weeks |
| Kolonell Starter | Custom site, essential pages | EUR 2,700 | 3 to 4 weeks |
| Kolonell Growth | More pages, blog, core SEO | EUR 4,500 | 3 to 4 weeks |
| Kolonell Premium | Multilingual version, languages set in the quote | EUR 8,200 | 4 to 6 weeks |
| Member portal, integrations | Booking, records, payment | On quote | Depends on scope |
Every Kolonell tier includes a project manager reachable in your time zone, native English copywriting and 3 months of support after go-live. Maintenance beyond that is on quote. Timelines start once content is ready, especially the doctors' biographies and the membership description. The tier details are on the international offer page.
Redesign timeline, phase by phase
| Phase | Indicative duration | Deliverable | Who signs off |
|---|---|---|---|
| Inventory | 3 to 5 days | List of URLs, pages that receive traffic, forms | Clinic management |
| Content | 1 to 2 weeks (clinic side) | Bios, fee, what is included, FAQ | Medical director |
| Design and build | 2 to 3 weeks | Mock-ups then pages on staging | Management and marketing |
| Compliance review | 3 to 5 days | Review of health claims and privacy notice | Medical director, DPO |
| Go-live | 1 day | 301 redirects, Search Console, tests | Kolonell and clinic |
| Follow-up | 3 months included | Fixes, 404 monitoring | Kolonell |
Redesign risks and how to reduce them
Traffic loss. We inventory every existing URL, prepare a 301 redirect map and watch Search Console in the weeks that follow. Without it, pages that received searches such as "executive health assessment Dublin" disappear.
Health claims. Every sentence about a protocol, a test or a benefit must rest on published evidence. The site promises neither lifespan nor health outcomes. Doctors' professional rules and the Irish advertising code apply: have your medical director review the copy. This is not legal advice.
Health data. Under the GDPR and the Data Protection Act 2018, supervised by the Data Protection Commission, health data calls for particular care. The public site collects the minimum; a members' area with records or results is a separate project, on quote.
Accessibility. The European Accessibility Act raises expectations for some online services. Targeting WCAG 2.2 AA is a reasonable precaution for a clientele that includes older people.
Downtime. The switch happens on staging and then through a DNS change, with a rollback plan.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When a Dublin agency is still the better choice
If you need weekly in-person workshops, a full brand campaign with photography and video shot on site, or a member portal integrated with your clinical software from day one, a local agency with a team on the ground will be more comfortable. Kolonell fits when the need is a credible, fast, well-written site delivered on a fixed budget.
Mini case study
Illustrative example: "Merrion Longevity Clinic", 2 doctors, about 120 members. It receives a local agency quote of EUR 24,000 and compares it with the Growth tier at EUR 4,500, plus EUR 2,500 for an on-site photo shoot and EUR 1,500 for an external legal review: EUR 8,500 in total. Difference: EUR 15,500. If the average membership is EUR 6,000 a year, 2 new members cover the Kolonell project, against 4 for the local quote.
FAQ
Should we display the membership fee?
A range or a "from" price filters prospects and reassures them. Clinics that show nothing receive more unqualified enquiries.
Will the redesign cost us search rankings?
The risk exists, but it shrinks with a URL inventory, a 301 redirect map and Search Console monitoring for 4 to 8 weeks.
Does the Premium tier include Irish or other languages?
Premium is the multilingual tier at EUR 8,200: the languages are set in the quote according to your clientele.
Can booking and membership payment be integrated?
Yes, but integrations and the members' area are priced on quote. The standard 3 to 4 week timeline applies to the public site.
What happens after the 3 months of support?
Maintenance is offered on quote. For comparison, a Dublin market assumption sits around EUR 100 to 400 a month depending on scope.
Let's scope your project. A public site redesign on Growth or Premium in 3 to 6 weeks, with the member portal priced separately. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.