The verdict in three sentences
A concierge medicine or longevity clinic in Dubai sells a long-term relationship to demanding clients, who first judge membership transparency, physician credentials and licences and restraint in health claims. A redesign must remove any outcome promise, spell out what each plan covers and keep health data collected online to the bare minimum. Budgets range from roughly 11,000 to 30,000 USD at a local agency, against a Kolonell fixed grid of 2,900 USD (Starter), 4,900 USD (Growth) and 8,900 USD (Premium, the multilingual tier).
What drives a prospective member away
The typical client, a senior executive, entrepreneur or expatriate family, types 'longevity clinic Dubai membership', 'private family doctor Dubai home visit' or 'full health check Jumeirah price'. They arrive with a healthy distrust of a sector full of promises.
| Signal on the current site | Effect on the visitor | Expected fix |
|---|---|---|
| 'Add 10 years to your life' on the homepage | Lost credibility, regulatory risk | Factual description of tests and follow-up |
| No membership price | Visitor assumes opaque pricing | Range or detailed plans, inclusions listed |
| Physicians with no licence or background | Doubt about competence | Specialty, licence, training, languages spoken |
| Form asking for medical history | Privacy concerns | Minimal form, clinical conversation later |
| Partial or machine-translated Arabic version | Local clientele poorly served | Reviewed Arabic and English versions, careful RTL |
| Unverifiable patient reviews | Suspicion of fabricated testimonials | Only real, authorised reviews |
Budget: Dubai agencies, freelancers and a fixed grid
| Provider | 2026 range | Notes |
|---|---|---|
| Freelancer | 10,000 to 30,000 AED, roughly 2,700 to 8,200 USD | Little experience of healthcare constraints |
| Local agency | 40,000 to 110,000 AED, roughly 10,900 to 30,000 USD | On-site workshops, custom design |
| High-end agency | 150,000 to 350,000 AED, roughly 41,000 to 95,000 USD | Brand, video, campaigns |
| Kolonell Starter | 2,900 USD | Plans, medical team, contact, core pages |
| Kolonell Growth | 4,900 USD | Pages per programme, health FAQ, journal, tracked enquiries |
| Kolonell Premium | 8,900 USD | The multilingual tier, languages and RTL scope set in the quote |
| Maintenance after 3 months | 200 to 700 USD a month (market assumption) | Kolonell: on quote |
Local ranges are 2026 ballparks from typical agency quotes, converted approximately at about 3.67 AED to 1 USD. Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. Member area, booking linked to patient records, online membership payment: on quote. Details are in the international offer.
Redesign risks and timeline
The redesign runs in four stages once content is ready: inventory and scoping (week 1), copywriting and medical review (weeks 1 to 2), design and build (weeks 2 to 3), migration and go-live (weeks 3 to 4, up to 6 for Premium).
The main risks:
- lost Google visibility: URL inventory, 301 redirect map, Search Console monitoring for 6 weeks;
- non-compliant health claims: every page reviewed by a clinic physician and by your counsel before go-live;
- health data: no medical information in public forms, and documented hosting;
- downtime: overnight switch, form and phone line tested before the announcement.
On compliance: in Dubai, healthcare facilities fall under the Dubai Health Authority (DHA), and medical advertising follows specific rules, sometimes with prior approval. Federal Decree-Law No. 45 of 2021 governs personal data protection, while DIFC and ADGM apply their own regimes. Never promise added lifespan or a health outcome. Check these points with your counsel. This is not legal advice.
When a Dubai agency makes more sense
A local agency is justified if you want a video shoot in the clinic, weekly on-site workshops with the medical director, or a launch combined with ad campaigns run by the same team. If the priority is clear plans, strong copy and a controlled budget, a remote team with a project manager in your time zone meets the need, provided your physicians sign off the content.
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Questions to ask any provider: who reviews medical claims? How is the Arabic version produced and checked? Where are enquiries stored? What does support cover after go-live?
Mini case study
Illustrative example: Jumeirah Vitality Clinic, a concierge medicine practice in Dubai, receives a local quote of 95,000 AED, roughly 25,900 USD. It chooses Kolonell Premium, the multilingual tier, in English and Arabic, at 8,900 USD, adds a team photo shoot at 2,000 USD (market assumption) and an external review of health claims at 2,500 USD (market assumption). Total: 8,900 + 2,000 + 2,500 = 13,400 USD, about 12,500 USD less than the local quote, with go-live in 6 weeks.
FAQ
Should we show the membership price?
Usually yes: a range (for example 15,000 to 40,000 USD a year depending on the plan) reassures more than silence. List exactly what is included and what is not.
Can we publish patient testimonials?
Only real reviews, with written consent, and without claims of medical outcomes. When in doubt, have each testimonial reviewed before publication.
How much time should we plan?
3 to 4 weeks once content is ready, 4 to 6 weeks for Premium. Allow 1 to 2 extra weeks for medical and legal review.
Is the member area included?
No: member area, patient portal and integrations are priced on quote, on top of the chosen tier, for example Growth at 4,900 USD.
Does the site need Arabic?
To reach Emirati and regional clients, yes. Premium at 8,900 USD is the multilingual tier, with RTL scope set in the quote.
Let's scope your project. A Growth or Premium redesign for a Dubai clinic website, delivered in 3 to 6 weeks once your physicians have approved the content. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.