The verdict in three sentences
A concierge medicine or longevity clinic in Chicago sells memberships that often cost several thousand dollars a year, and executives, families and athletes decide whether to call after reading about the physicians, what the membership includes and how claims are backed. A redesign by a Chicago agency typically costs 25,000 to 60,000 USD in 2026; Kolonell's fixed grid is Starter 2,900 USD, Growth 4,900 USD, Premium 8,900 USD, with a project manager reachable in Central time, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) once content is ready, and 3 months of support. The real risks of a redesign are losing search visibility, carrying over unsupported health claims and breaking the member journey, and each one can be planned for.
Signs your current site is costing you members
| What a prospect sees | What they conclude | What the redesign should change |
|---|---|---|
| Membership fee hidden or "contact us" only | The clinic is hiding something or will upsell | A clear fee range, what is included, what is billed separately |
| Physician bios with no training or board certification | Unclear who will actually treat them | Full profiles, credentials stated as held, hospital affiliations |
| Claims such as "add years to your life" or "reverse aging" | Marketing over medicine | Evidence-based wording, sources for every claim |
| Stock photos of smiling models | Generic, possibly a franchise | Real physicians, real rooms in River North or the Gold Coast |
| Inquiry form asking for a full medical history | Their data is not respected | A short form, health details only through a secure channel |
| Slow mobile pages, broken links | The practice is not organised | A fast, accessible site meeting WCAG 2.1 or 2.2 AA |
| Team page last updated years ago | The clinic may have changed or shrunk | A current team and a date on key pages |
The claims row deserves attention. In the US, the FTC expects health claims to be backed by competent and reliable scientific evidence, and state medical boards oversee physician advertising. A longevity clinic should describe what it measures and how it follows patients, never promise a lifespan or a health outcome. This is not legal advice: have a healthcare attorney review the claims before go-live.
What a redesign costs in Chicago, and what you get
| Option | 2026 ballpark | What is usually included |
|---|---|---|
| Freelance redesign | 10,000 to 25,000 USD | New design and build, content mostly yours |
| Local Chicago agency | 25,000 to 60,000 USD | Discovery, design, build, some copy |
| Healthcare marketing specialist | 60,000 to 120,000 USD | Brand, copy, paid media setup, sometimes portal work |
| Kolonell Starter | 2,900 USD | Compact site for a single location practice |
| Kolonell Growth | 4,900 USD | Full structure: membership, physicians, services, insights |
| Kolonell Premium | 8,900 USD | The multilingual tier, languages set in the quote |
| Member portal, scheduling, EHR or billing integrations | Often a separate line | On quote |
Local ranges come from typical agency quotes and public rate pages in the Chicago area. Maintenance after the 3 included months is on quote at Kolonell; in market terms, practices often budget 200 to 500 USD a month (market assumption). The detail of each tier is in the international offer.
Timeline by phase, and the risks to plan for
| Phase | Typical duration with Kolonell | Typical duration with a local agency |
|---|---|---|
| Content gathering and physician interviews | 2 to 4 weeks, on your side | 3 to 6 weeks |
| Design, build and copywriting | 3 to 4 weeks (Premium 4 to 6) once content is ready | 8 to 14 weeks |
| Compliance review of claims and fees | 1 to 2 weeks, by your counsel | 1 to 2 weeks |
| Redirects, launch and Search Console monitoring | 2 to 4 weeks after launch | 2 to 4 weeks after launch |
The main risks, and how to contain them:
- Search visibility loss: inventory every current URL, map each one to its new address with a 301 redirect, and watch Search Console coverage and queries for at least a month after launch.
- Content migration: decide page by page what is kept, rewritten or retired; old pages with outdated claims should go, not be copied.
- Regulated content: health claims, membership terms and reviews go through compliance review before go-live, with FTC expectations on testimonials in mind.
- Health data: inquiry forms collect the minimum; if the clinic is a HIPAA covered entity, anything beyond that goes through a compliant portal, quoted separately.
- Downtime: launch on a quiet day, with the old site kept ready to restore.
ADA Title III suits over website accessibility are frequent, so accessibility belongs in the brief, not in a later patch. Member newsletters fall under CAN-SPAM.
When a Chicago agency is the better choice
Choose a local agency if you want in-person discovery workshops with your physicians, a single team to run paid media and events for years, or a redesign that is mostly about a member portal tightly integrated with your EHR. Choose a fixed grid if the public site is the problem and you would rather spend on photography, physician time and content. Ask every provider: Who writes the membership page? How will you handle redirects? Who reviews health claims? Who owns the domain and analytics? What does maintenance cost after launch?
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Mini case study
Illustrative example: Lakeshore Vitality Medical (fictional), a concierge practice on the Gold Coast with three physicians and an annual membership of 4,800 USD, plans a redesign. Budget: Kolonell Growth 4,900 USD, photography 3,000 USD, an accessibility audit 2,500 USD and 4 hours of healthcare counsel at 450 USD, so 1,800 USD. Total: 4,900 + 3,000 + 2,500 + 1,800 = 12,200 USD, about 2.5 annual memberships (12,200 / 4,800). A local quote at 48,000 USD would equal 10 memberships.
FAQ
How much does a concierge or longevity clinic website redesign cost in Chicago?
Local agencies typically quote 25,000 to 60,000 USD in 2026, and healthcare specialists often more. Kolonell's grid is 2,900, 4,900 or 8,900 USD depending on the tier.
Should we publish our membership price?
Most prospects expect at least a range and a clear list of what is included. Hiding it pushes away exactly the clients who compare two or three practices.
Will we lose our Google rankings?
Not if every old URL is mapped with a 301 redirect and Search Console is monitored for 4 weeks or more after launch. No serious provider promises a ranking, but a well planned migration avoids most losses.
Is a member portal included?
No, member portals, scheduling and EHR integrations are on quote on every tier. The 3 months of support cover the public site.
How long does the redesign take?
3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, once content is ready. Physician interviews and compliance review usually add 3 to 6 weeks on your side.
Let's scope your project. Send us your current site and membership model, and we will propose a tier, a redirect plan and a delivery date in weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.