The verdict in three sentences
For a commercial real estate advisory in London, the website is often the first thing a head of real estate or an investor reads before agreeing to a meeting: a dated site, stale listings or missing research lose mandates without anyone saying so. A redesign costs £15,000 to £45,000 with a London boutique agency in 2026, against £2,300 (Starter), £3,900 (Growth) or £6,900 (Premium) on Kolonell's fixed grid. The real risk is the migration rather than the price: without a URL inventory and a 301 redirect map, years of search visibility can vanish over a weekend.
What your clients look for before they call
An occupier planning a headquarters move in the City, an office landlord in King's Cross or a fund targeting logistics along the M25 corridor judge your market knowledge first. They read your quarterly research notes, check the clarity of your services (tenant representation, asset management, investment advisory, valuation), the team with its actual qualifications and, only where they are public, the transactions you advised on. If the firm is regulated by RICS, say so exactly as the regulation is actually held.
| Signal on the current site | What a major client concludes | Fix in the redesign |
|---|---|---|
| Office listings already let | The firm does not follow its market | Dated listing feed, automatic removal |
| Latest research note from 2023 | No current market view | Research section with visible dates |
| Team with no photos or qualifications | Interchangeable contacts | Partner pages with sectors and specialisms |
| Slow on mobile (over 4 s) | Second-tier firm image | Load target under 2.5 s |
| No page per segment (offices, logistics, retail) | Generalist with no specialism | Pages by asset class and district |
| Non-compliant cookie banner | Careless about compliance | Consent management aligned with PECR |
What a redesign costs in London in 2026
The ranges below are 2026 ballparks based on typical London agency quotes and public rate pages. Kolonell's grid is fixed and priced in pounds sterling.
| Option | Budget (2026 ballpark) | Typical timeline | Notes |
|---|---|---|---|
| London freelancer | £4,000 to £12,000 | 6 to 10 weeks | Depends on one person |
| Boutique agency (Shoreditch, Clerkenwell) | £15,000 to £45,000 | 10 to 16 weeks | On-site workshops, strong art direction |
| Large integrated agency | £50,000 to £120,000 and more | 4 to 6 months | Suited to multi-country groups |
| Kolonell Starter | £2,300 | 3 to 4 weeks | Solid showcase site for a focused firm |
| Kolonell Growth | £3,900 | 3 to 4 weeks | Richer research and listings sections |
| Kolonell Premium | £6,900 | 4 to 6 weeks | Multilingual tier, languages set in the quote |
| Maintenance after delivery | £300 to £1,200 per month (market assumption) | Monthly | At Kolonell, on quote after the 3 included months |
Every Kolonell tier includes a project manager reachable in your time zone, copywriting in English or French by native writers and 3 months of support. Client areas, investor portals, CRM or listing feed integrations and custom applications are priced on quote. Tier details are on the international offer page.
Timeline, risks and safeguards
The clock starts once content is ready: service copy, biographies, research notes to migrate, the list of live listings. That, more than development, is what delays most redesigns.
| Risk | Possible consequence | Safeguard |
|---|---|---|
| Loss of organic traffic | Queries like 'office acquisition advisor London' lost | Full URL inventory, 301 map, Search Console monitoring |
| Research note migration | Orphan PDFs, broken links from press coverage | Exhaustive list, redirects, dated archive |
| Unverified listings | Properties shown without instruction or already let | Partner sign-off before publication |
| Financial promotion | Presenting a fund or investment product | Compliance review before launch, FCA where applicable |
| Personal data | Forms asking for too much | Minimal fields, UK GDPR, Data Protection Act 2018, ICO |
| Accessibility | Excluded visitors, exposure under the Equality Act 2010 | WCAG 2.2 AA target |
| Downtime | Site unavailable on the day of an announcement | Out-of-hours switchover, rollback plan |
These are general markers. This is not legal advice.
Questions to ask any provider: who produces the redirect map, who validates listings, what happens to the site if you change agency, who owns the hosting and domain accounts. For reference, Kolonell built the website of Orven Properties (orvenproperties.com), a real estate company based in Dubai.
When a London agency is still the better choice
If you need weekly in-person workshops with an executive committee, a full brand campaign with filming, or an investor portal connected to several internal systems, a mid-sized local agency is often a better fit. Kolonell suits firms with a clear scope that want a fixed price and a launch within weeks.
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Mini case study
Illustrative example: Aldgate Occupier Advisory, 14 consultants focused on tenant representation. The firm picks the Growth tier at £3,900 and estimates 20 hours of internal content preparation, valued at £150 an hour, so £3,000. Total cost: £6,900.
In this scenario, a tenant representation mandate for 1,500 sq m earns the firm £45,000 in fees. A single mandate won covers the redesign 6.5 times (45,000 / 6,900).
FAQ
How long does a redesign with Kolonell take?
Allow 3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, once content is ready. Content gathering often takes 2 to 3 weeks on the firm's side.
Can we keep our current search rankings?
Yes, provided every URL is mapped and redirected with a 301. A temporary dip of a few weeks is possible, and no serious provider promises a ranking.
Should we show our transactions?
Only those that are public or authorised by the client. Three to six well-documented references carry more weight than a vague list of fifty deals.
Is maintenance included?
3 months of support are included in every tier. After that, maintenance is priced on quote depending on listing volume and updates.
Can the site run in several languages for overseas investors?
Yes, that is the role of the Premium tier at £6,900, with languages set in the quote. Translating long research notes is priced separately.
Let's scope your project. Send us the list of your current pages and live listings: we will tell you the right tier, from £2,300 to £6,900, and a timeline of 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
