The verdict in three sentences
In Hong Kong, a website redesign for a commercial real estate advisory usually costs HKD 150,000 to 400,000 with a local agency (about USD 19,000 to 51,000, 2026 ballpark), against USD 2,900 (Starter), USD 4,900 (Growth) and USD 8,900 (Premium) on Kolonell's fixed grid. Occupiers, landlords and investors judge your firm on how fresh your market research is, whether your listings are real and how clearly your team is presented. The real risk in a redesign is lost visibility during migration, which is prevented by a URL inventory and a 301 redirect map before go-live.
Signs your current site is costing you mandates
A regional real estate director looking for 30,000 square feet in Quarry Bay, or a family office studying a building in Kowloon East, compares three or four firms in an evening. Your site is often the first document in the file.
| Signal on the current site | What the client concludes | Expected fix |
|---|---|---|
| Latest market report dated 2023 | The firm no longer tracks the market | Dated quarterly notes, by district |
| Already-let listings still online | Unreliable data | Real listings, removed at signing |
| Team page showing people who have left | Turnover or neglect | Up-to-date team, specialities, licences |
| English only, or machine-translated Chinese | Local clientele poorly served | English and Traditional Chinese written by native speakers |
| Slow site on mobile | Lack of technical rigour | Light pages, loading under 2.5 seconds |
| Form without a collection statement | Apparent disregard for local practice | Personal Information Collection Statement (PICS) and privacy policy |
Transactions should only be cited if public or approved by the client. On the regulatory side, stay with the principles: estate agency work is licensed by the Estate Agents Authority, whose rules also cover advertising, and the Personal Data (Privacy) Ordinance, overseen by the PCPD, governs the data your forms collect. Have regulated content reviewed before go-live. This is not legal advice.
What budget to plan for the redesign
Local ranges are 2026 ballparks drawn from typical Hong Kong agency quotes, converted approximately (1 USD ≈ 7.8 HKD).
| Provider | Redesign budget | Usual timeline | Languages |
|---|---|---|---|
| Local freelancer | HKD 40,000 to 120,000 (about USD 5,100 to 15,400) | 6 to 10 weeks | Often just one |
| Local agency | HKD 150,000 to 400,000 (about USD 19,000 to 51,000) | 10 to 16 weeks | English and Chinese, translation sometimes billed separately |
| Premium local agency | HKD 400,000 to 1,000,000 (about USD 51,000 to 128,000) | 4 to 6 months | Several, with brand strategy |
| Kolonell Starter | USD 2,900 | 3 to 4 weeks | Native English or French copywriting |
| Kolonell Growth | USD 4,900 | 3 to 4 weeks | Native copywriting, more content |
| Kolonell Premium | USD 8,900 | 4 to 6 weeks | Multilingual tier, languages set in the quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Investor-only areas, a connection to your listings database, CRM integrations and custom applications are on quote, as is maintenance after the 3 included months. Details on the websites offer.
Timeline and risks, phase by phase
The 3 to 4 week timeline (4 to 6 for Premium) starts once content is ready: approved copy, the listings list, team photos.
| Phase | Duration | Main risk | Mitigation |
|---|---|---|---|
| Inventory and redirect map | Week 1 | Losing pages that bring in traffic | URL export, 301 map, Search Console baseline |
| Content migration | Weeks 1 and 2 | Reports and listings lost or duplicated | Page-by-page checklist |
| Design and build | Weeks 2 and 3 | Drift from the firm's brand guidelines | Mock-up sign-off before build |
| Compliance review | Week 3 | Wrong listing or regulatory wording | Internal review by a licensed manager |
| Go-live | Week 4 | Downtime or broken forms | Switch-over off-peak, form testing |
| Follow-up | 4 to 8 weeks after | Undetected traffic drop | Weekly check of 404 errors and impressions |
When a Hong Kong agency is still the better choice
To be straight about it: a local agency makes sense if you want in-person workshops in Cantonese, if the site must connect deeply to a proprietary listings database, if your group requires a local supplier or if you are overhauling the firm's whole identity. In every case, ask: who writes the Chinese version? Who owns the redirect map? What does an extra research page cost after launch? How are listings taken down after signing?
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Mini case study
Illustrative example: "Harbourline Workplace Advisory", 22 staff in Central, receives a local quote of HKD 320,000, about USD 41,000. It chooses Premium at USD 8,900, with English and Traditional Chinese set in the quote. It adds translation of 15,000 words at about USD 0.15 (USD 2,250), a photo shoot (USD 2,500) and a compliance review (USD 1,500). Total: 8,900 + 2,250 + 2,500 + 1,500 = USD 15,150, about USD 25,850 less than the local quote.
FAQ
What does a commercial real estate advisory redesign cost in Hong Kong?
With a local agency, allow HKD 150,000 to 400,000 in 2026, about USD 19,000 to 51,000. Kolonell's grid runs from USD 2,900 to USD 8,900, excluding third-party costs such as translation.
Will we lose our Google traffic during the redesign?
A temporary dip of a few weeks is common, even when well prepared. A complete URL inventory and a 301 map sharply reduce the risk, with 4 to 8 weeks of monitoring after the switch.
Do we need a Traditional Chinese version?
For a clientele of local occupiers and landlords, yes in most cases. Premium at USD 8,900 is the multilingual tier, with languages set in the quote.
Can we publish our recent transactions?
Only if they are public or the client has given written consent. A selection of 6 to 10 verifiable references is enough to reassure an investor.
How much time should we allow?
3 to 4 weeks once content is ready, or 4 to 6 weeks for Premium. Preparing content often takes the firm another 2 to 3 weeks.
Let's scope your project. URL inventory, languages, listings and tier: we price your redesign on a 3 to 6 week timeline. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
