Website redesign for a commercial real estate advisory in Frankfurt: budget, risks and credibility (2026)

The verdict in three sentences

For a commercial real estate advisory in Frankfurt, the website is checked by corporate occupiers, landlords and institutional investors before any pitch meeting, and an outdated site quietly costs mandates. A redesign with a Frankfurt agency typically runs at a 2026 ballpark of EUR 25,000 to 90,000, while Kolonell works on a fixed grid of EUR 2,700 (Starter), 4,500 (Growth) and 8,200 (Premium). The real risks are lost search visibility, stale listings and an incomplete Impressum, and all three can be managed with a disciplined migration plan.

Is your current site costing you credibility?

In a market shaped by banking towers, the Bankenviertel and large occupiers in Westend, Messe and Niederrad, decision makers compare advisors quickly. Signs that your site works against you:

• Office and logistics listings that are let or sold but still online.
• Market research reports from 2023 or older, with no publication date.
• A team page without sector focus (office, logistics, retail, capital markets) or with departed colleagues.
• Transactions mentioned without confirmation that they are public.
• An English version that reads as a machine translation of the German.
• No clear path for an occupier with a requirement (size, submarket, move-in date).

Corporate real estate managers and fund managers rarely say why they did not call. They simply shortlist the advisor whose site shows current market knowledge.

What does a redesign cost in Frankfurt in 2026?

Ranges for local providers are prudent figures from typical agency quotes and public agency rate pages. Kolonell prices are fixed.

Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (Premium 4 to 6) once content is ready, and 3 months of support. Gated investor areas, a CRM or listings feed integration and client portals are on quote. See the international website offer.

Timeline by phase

The clock starts once content is ready. Most delays in this niche come from research reports and team bios waiting on internal approval.

Risks and how to contain them

Search visibility. Export every indexed URL, map each to its new address with 301 redirects, and verify in Search Console during the first weeks after launch. Listings and research pages often carry most of the organic traffic.

Content migration. Decide which listings are still valid. Publish only real, current availabilities and only transactions that are already public or cleared by the client.

Compliance. German law requires an Impressum with provider identification, and your privacy notice must reflect the GDPR and the BDSG; the competent authority is the data protection authority of the federal state. If your group includes an entity supervised by BaFin, regulated content needs review before go-live. Have your own counsel check these pages; this is not legal advice.

Downtime. Launch on a quiet day, keep the old site in read-only mode for rollback, and lower DNS TTL beforehand.

Questions to ask any provider

• How will you protect the rankings of our office and logistics listing pages?
• Who writes the English copy, and is it native?
• How do you handle research reports: indexed HTML summaries or PDFs only?
• What happens to our listings feed or CRM: rebuilt, connected or left for a later phase?
• Who is reachable during our working hours in CET?

Kolonell built the site of Orven Properties (orvenproperties.com), a real estate company in Dubai, which shows the kind of listings-led structure we deliver for property firms.

When a local agency is the better choice

If you need weekly in-person workshops in Frankfurt, a deep integration with an in-house research database, or a brand repositioning across several German offices, a local agency with a EUR 50,000+ budget may suit you better. The fixed grid fits firms that want a credible, fast redesign with clear scope.

Mini case study

Illustrative example: "Mainblick Real Estate Advisors", a 12-person advisory, receives a EUR 42,000 quote from a local agency for a German and English redesign. It chooses Kolonell Premium at EUR 8,200 and sets aside EUR 6,000 for professional photography and a German copy editor as third-party costs, for a total of EUR 14,200. The difference of 42,000 − 14,200 = EUR 27,800 funds two quarters of market research content.

FAQ

How long does a redesign take?

With Kolonell, 3 to 4 weeks for Starter and Growth and 4 to 6 weeks for Premium, once content is ready. Local agencies usually quote 10 to 16 weeks.

Will we lose our Google rankings?

A full URL inventory and 301 map limit the risk, but some fluctuation over 4 to 8 weeks is normal. No serious provider promises a ranking.

Do we need German and English?

Most Frankfurt occupiers and international investors expect both. Premium is the multilingual tier at EUR 8,200, with languages set in the quote.

Can we show our deal track record?

Only transactions that are public or cleared by the parties. A short, verified list beats a long list of unconfirmed deals.

What does maintenance cost after launch?

Three months of support are included. After that, maintenance is on quote; as a market assumption, Frankfurt agencies charge EUR 150 to 600 a month.

Let's scope your project. Tell us your page count, languages and listing volume, and we will propose the right tier with a timeline. See the international offer or request a free quote: detailed reply within 48 hours.