The verdict in three sentences
A funded B2B software company in Tokyo typically pays JPY 3 to 10 million for a redesign with a local agency, while the Kolonell fixed grid offers Growth at USD 4,900 and Premium at USD 8,900, the multilingual tier. The main risk in a redesign is not design: it is lost organic traffic and displaying security certifications the company does not hold yet. A serious redesign starts with a URL inventory, a 301 redirect map and a review of every compliance claim.
Is your current site slowing down enterprise deals?
Buyers of a B2B software company in Tokyo are CIOs, operations heads and finance directors at Japanese groups, often alongside a systems integrator. They read your site before the first meeting, and their security team rereads it before signing.
| Observed signal | What the buyer concludes | Expected fix |
|---|---|---|
| Empty or generic security page | Undocumented vendor risk | Precise security page: hosting, encryption, certifications actually held |
| Machine-translated Japanese version | Foreign company with no local presence | Professional translation reviewed by a native speaker |
| No integrations page | Unknown integration cost | List of existing connectors, documented API |
| Missing or anonymous case studies | No verifiable reference | Real cases only, with the customer's written consent |
| Pricing nowhere to be found | Opaque sales cycle | Pricing page or ranges, or a clear "request a quote" path |
| Five-step demo booking | Sales friction | Two-click booking in Tokyo's time zone |
A SOC 2 or ISO/IEC 27001 mention appears only if the report or certificate exists on launch day. Investors read the site too: an unsupported claim weakens the next round.
2026 redesign budget: Tokyo agencies, freelancers, Kolonell
Local amounts are a 2026 ballpark, based on typical agency quotes and public agency rate pages. Approximate conversion: JPY 150 ≈ USD 1.
| Option | Local price (JPY) | Approx. in USD | Usual timeline |
|---|---|---|---|
| Freelancer | 500,000 to 2,000,000 | about 3,300 to 13,000 | 6 to 12 weeks |
| Shibuya or Minato web agency | 3,000,000 to 10,000,000 | about 20,000 to 67,000 | 3 to 6 months |
| Large corporate agency | 15,000,000 and up | about 100,000 and up | 6 months and up |
| Kolonell Starter | fixed price | USD 2,900 | 3 to 4 weeks |
| Kolonell Growth | fixed price | USD 4,900 | 3 to 4 weeks |
| Kolonell Premium (multilingual tier) | fixed price | USD 8,900 | 4 to 6 weeks |
Each tier includes a project manager reachable in Tokyo's time zone, native English or French copywriting, 3 months of support and delivery within the timelines above once content is ready. Premium is the multilingual tier: languages are set in the quote. Professional Japanese translation is a third-party cost. Customer areas, CRM connection, embedded API docs and SSO are on quote. Details on the international offer.
Timeline and risks: the redesign phase by phase
| Phase | Indicative duration | Risk | Mitigation |
|---|---|---|---|
| Audit and URL inventory | week 1 | Forgotten pages, broken links | Full export of URLs and of pages that generate demos |
| Architecture and redirect map | weeks 1 to 2 | Lost Google positions | Page-by-page 301 map, approved before development |
| Copywriting and content migration | weeks 2 to 3 | Loosely translated content | Native Japanese review (third party) |
| Compliance and security review | week 3 | Certification displayed but not held | Written sign-off by the CISO or counsel |
| Development and QA | weeks 2 to 4 | Demo forms not connected to the CRM | Test every form, integration on quote |
| Go-live | week 4 (5 to 6 for Premium) | Downtime, indexing drop | Switch outside JST office hours, Search Console monitoring for 30 days |
On data, the Act on the Protection of Personal Information (APPI) applies to processing Japanese prospects' data, under the supervision of the Personal Information Protection Commission (PPC). Transfers abroad, analytics tools included, need particular care. This is not legal advice: your counsel should approve the privacy policy.
When a Tokyo agency is still the better choice
If your main buyers are traditional Japanese groups expecting a Japanese-first site, local visual codes, in-person meetings and native Japanese copy from day one, a Tokyo agency brings real value. The same holds if the redesign comes with a trade show, trade press and integrator relations campaign. Kolonell is a better fit for companies whose site serves international buyers and investors first, with a translated and reviewed Japanese version.
Questions to ask before choosing:
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- Who produces the redirect map, and when is it delivered?
- How are certifications checked before publication?
- Who reviews the Japanese version, and with what B2B experience?
- Does the demo form feed your CRM directly?
- What Search Console monitoring is planned after the switch?
Mini case study
Illustrative example: "Kumo Ledger KK", a post Series A reconciliation software company, receives an agency quote of JPY 6,000,000, about USD 40,000. It compares this with Premium at USD 8,900, plus USD 4,000 for native Japanese translation and review (market assumption) and USD 1,500 for an external review of the security pages (market assumption). Total: 8,900 + 4,000 + 1,500 = USD 14,400. Gap: 40,000 − 14,400 = USD 25,600, which the team puts toward its ongoing SOC 2 audit. Connecting the form to the CRM is priced separately, on quote.
FAQ
Does a redesign lose Google traffic?
A temporary drop of 10 to 20% for a few weeks is common, according to agency feedback. A complete URL inventory and a 301 map approved before development sharply reduce that risk.
Can we show "SOC 2 in progress" on the site?
Only if it is accurate and worded without ambiguity, for example with the planned audit date. Showing the logo of a certification not yet obtained creates commercial and legal exposure during security reviews.
Is the USD 4,900 Growth tier enough for a funded company?
Yes for an English site with product, integrations, security, pricing and case study pages. As soon as a Japanese version is needed, Premium at USD 8,900 is the right tier.
How long does the redesign take?
Allow 3 to 4 weeks for Growth and 4 to 6 weeks for Premium, once content is ready. A Tokyo agency often quotes 3 to 6 months.
What is billed on top?
Japanese translation, often USD 3,000 to 6,000 for a full site (market assumption), and integrations on quote. Maintenance after the 3 included months is also priced on quote.
Let's scope your project. For a redesign with security pages, integrations and a Japanese version, the Premium tier is delivered in 4 to 6 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
