Website redesign for a funded B2B software company in Miami: budget, risks and credibility (2026)

The verdict in three sentences

For a funded B2B software company in Miami, the website is read by three audiences at once: buyers (IT, operations and finance leads), the sales team who send it after every first call, and investors checking that the brand holds up. A redesign done properly usually costs 25,000 to 80,000 USD with a local agency, while Kolonell's fixed grid runs from 2,900 USD (Starter) to 8,900 USD (Premium), in 3 to 6 weeks once content is ready. The real risk in a redesign sits less in the design than in lost organic traffic and in security or compliance pages that claim more than the company actually holds.

Which signs show your current site is slowing sales?

B2B buyers rarely arrive through the homepage. They type "[your product] SOC 2", "[your product] Salesforce integration" or "[your product] pricing", land on an inner page and decide within minutes whether the vendor looks solid. These are the signals we see most often at post-seed and Series A companies:

• a Security page that is empty or outdated, with no clear statement of the attestations actually held (SOC 2 Type II, ISO 27001, GDPR if you process data of EU residents);
• an Integrations page listing logos without saying what each connector does;
• no Pricing page, or a page reduced to "Contact sales" with no range and no tier logic;
• anonymous or unverifiable case studies, which worry buyers more than they reassure them;
• a demo booking path longer than three clicks, or an eleven-field form.

In Miami, where many software companies sell to both the US and Latin America, one more signal comes up: a machine-translated Spanish version that prospects in Bogotá or Mexico City spot within two lines.

What does a redesign cost in Miami in 2026?

The ranges below are 2026 ballpark figures drawn from typical local agency quotes and public agency rate pages.

At Kolonell, every tier includes a project manager reachable in your time zone, native English or French copywriting, and 3 months of support after launch. A logged-in customer area, a partner portal, a connection to your CRM or your app: on quote. Maintenance after the 3 included months is also on quote. If your Latin American audience matters, Premium, the multilingual tier, can cover English and Spanish: languages are set in the quote. Tier details are on the international offer.

Timeline by phase and the risks to control

Kolonell timelines start once core content is ready (key messages approved, attestations confirmed, case studies cleared by the customers concerned).

Two legal topics deserve an internal review before go-live. Accessibility first: ADA Title III suits targeting websites are frequent in the US, and aiming for WCAG 2.1 or 2.2 AA is a prudent practice. Data collection second: there is no single federal privacy law, rules vary with the states your visitors live in, and your marketing emails must comply with the CAN-SPAM Act. This is not legal advice: have your notices checked by your counsel.

Questions to ask before signing, and when a local agency is the better choice

Ask any provider: who produces the redirect map and who checks it? How will security pages be validated? Who writes the copy, and in which native language? What happens if your funding round forces a new positioning mid-project?

A local agency remains the better choice in some cases: if you want an in-person positioning workshop with your board, if the redesign comes with a complete new brand identity, or if you need an embedded team for six months of marketing content production. For a redesign with a clear scope and pages that serve sales, the fixed grid is often the more rational call.

Mini case study

Illustrative example: "Ledgerline", a bank reconciliation software company based in Brickell, 38 employees, has just closed a Series A. Its 2022 site has no Pricing page and no up-to-date Security page. A local studio quotes 54,000 USD over 12 weeks.

The team picks Kolonell Growth at 4,900 USD, adds professional team photos (1,200 USD, market assumption) and keeps 1,500 USD for an external accessibility review (market assumption). Total: 4,900 + 1,200 + 1,500 = 7,600 USD, which is 46,400 USD less than the local quote. The Security page mentions only the SOC 2 Type I report actually obtained, with the planned date of the Type II audit.

FAQ

Will a redesign make us lose our Google traffic?

The risk is real if old URLs disappear without redirects. With a full inventory and a line-by-line 301 map, most sites recover their level within 4 to 8 weeks. No serious provider promises a ranking.

Should we show our prices on the site?

A range or a tier logic helps buyers qualify themselves. Many software companies show an entry point, for example "from 1,200 USD per month", and keep the enterprise offer on request.

What goes on the Security page if we do not have SOC 2 yet?

Describe your actual practices (encryption, access control, hosting) and the audit timeline if a date is set. Never display a badge you do not hold: an IT buyer checks it in 5 minutes.

Is the Starter tier enough for a funded software company?

Starter, at 2,900 USD, suits an initial presence. A company selling to mid-market and enterprise accounts usually needs the product, integrations and security pages of the Growth tier at 4,900 USD.

Let's scope your project. A Growth or Premium redesign with security, integrations and pricing pages can go live in 3 to 6 weeks once your content is approved. See the international offer or request a free quote: detailed reply within 48 hours.