The verdict in three sentences
For a funded B2B software company in Luxembourg, a redesign is judged on one test: does the site help a CIO, a head of operations or a finance director put you on their shortlist. A local agency typically charges 18,000 to 45,000 EUR excl. VAT (2026 ballpark), while the Kolonell fixed grid sits at 2,700, 4,500 or 8,200 EUR. The two real dangers are losing organic traffic during migration and security or compliance claims the company does not actually hold, and both are handled before go-live.
Which signs show the current site is holding back large accounts?
In Luxembourg your buyers are often a private bank, an insurer, a fund manager or a financial services provider. Their procurement team and their CISO review your site before the demo, and the investors in your next round read it the same way. A site built for the seed round, with a slogan home page and a generic contact form, does not survive a 150-question vendor due diligence questionnaire.
| Observed signal | What the buyer concludes | Fix in the redesign |
|---|---|---|
| No security page and no detailed GDPR page | The vendor file will drag on | Factual security page, sub-processors listed, DPO contact |
| Integrations described in one line | Risk of a costly integration project | One page per real integration, linked API docs |
| No pricing or pricing model | Impossible to budget internally | Pricing model or a "from" range |
| Case studies with no name or context | References cannot be checked | Real cases only, with written client consent |
| English-only site for a French and German market | Weak local footing | French version, German depending on the target |
| Demo requests by plain email | Slower sales cycle | Qualified form and online booking |
| Vague SOC 2 or ISO 27001 mentions | Doubts about the vendor's honesty | Show only certifications actually held, with dates |
What budget to plan, and for what exactly?
The amounts below come from typical quotes by agencies in Luxembourg and the Greater Region, to be read as a 2026 ballpark. Ranges vary a lot with the number of languages, the share of copywriting and the integrations.
| Option | 2026 budget (EUR excl. VAT) | What is included | Limit to know |
|---|---|---|---|
| Freelancer (Luxembourg or cross-border) | 6,000 to 15,000 | Design and build | Copy, SEO and follow-up often extra |
| Local web agency | 18,000 to 45,000 | Workshops, design, development, testing | 3 to 5 month timelines are common |
| High-end brand studio | 45,000 to 90,000 | Repositioning, identity, site | Useful if the brand changes too |
| Kolonell Starter | 2,700 | Product showcase site, native copywriting | Tight scope |
| Kolonell Growth | 4,500 | Product pages, integrations, security, case studies | Technical integrations on quote |
| Kolonell Premium | 8,200 | Multilingual tier, languages set in the quote | Specialist translation as a third-party cost if needed |
| Client area, portal, CRM connection | On quote | Per specification | Priced after scoping |
All three Kolonell tiers include a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. Maintenance after those 3 months is on quote. Tier details are on the international offer.
Timeline and risks: redesigning without breaking what works
The timeline below assumes your content (product sheets, security evidence, case studies) is approved. Without ready content, no provider can hold a deadline.
| Phase | Week (Growth) | Deliverable | Risk addressed |
|---|---|---|---|
| URL inventory and converting pages | 1 | Search Console export, list of pages to keep | Loss of organic traffic |
| Architecture and mock-ups | 1 to 2 | Product, security, pricing and demo structure | Unclear buyer journey |
| Copywriting and build | 2 to 3 | Written pages, connected forms | Incomplete content migration |
| Compliance review | 3 | Sign-off by your DPO and legal team | Inaccurate GDPR or certification claims |
| 301 redirect plan and testing | 3 to 4 | Old URL to new URL mapping table | Mass 404 errors |
| Switchover and monitoring | 4 | Off-peak go-live, indexing checks | Site downtime |
On the regulatory side, the GDPR applies to your demo forms and analytics tools, and the CNPD is the competent Luxembourg authority. The cookie banner, privacy policy and sub-processor list must reflect what the site really does. This is not legal advice: have these pages reviewed by your DPO or counsel.
Questions to ask, and when a local agency is still the right call
Before signing, ask each provider:
- Who runs the URL inventory and who approves the 301 plan?
- How many revision rounds are included, and on which deliverable?
- Who writes the security pages and who checks their technical accuracy?
- How are forms connected to your CRM, and at what cost?
- Who holds the access to the domain, hosting and Search Console?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
A Luxembourg agency remains the better choice if you need in-person workshops with the executive team, a full brand repositioning with a photo shoot, or a Luxembourgish version written and proofread by native speakers on site. For a redesign focused on conversion and commercial credibility, a remote studio with a project manager in your time zone covers the need for a fraction of the budget.
Mini case study
Illustrative example: "Datavelle", a 40-person Luxembourg RegTech vendor after its Series A, receives a local agency quote of 32,000 EUR excl. VAT, plus 3,000 EUR of German translation. With Kolonell Premium at 8,200 EUR, the same German translation handled by a specialist translator (3,000 EUR) and a CRM connection priced on quote, the base gap is 35,000 minus 11,200, or 23,800 EUR. If the site gets 2,500 qualified visits a month and the demo request rate moves from 0.8% to 1.2% (assumption), Datavelle goes from 20 to 30 requests a month.
FAQ
How much does a B2B SaaS website redesign cost in Luxembourg?
Local agencies usually quote 18,000 to 45,000 EUR excl. VAT, and a brand studio can exceed 60,000 EUR (2026 ballpark). The Kolonell grid is fixed: 2,700, 4,500 or 8,200 EUR, with portals and integrations on quote.
How long does a redesign take?
Allow 3 to 4 weeks with Kolonell, 4 to 6 weeks for the Premium tier, once content is approved. With a local agency, 3 to 5 months is common because of workshops and internal sign-offs.
Will we lose our search rankings during the redesign?
The risk is real if old URLs vanish without redirects. A 301 plan covering 100% of indexed pages and 8 to 12 weeks of Search Console monitoring greatly limit the drop.
Can we display SOC 2 or ISO 27001 badges?
Only if you hold them, with the scope and the date of the report or certificate. A vague claim backfires during a bank's vendor questionnaire, which often runs past 100 questions.
Should we publish our prices on the site?
Many B2B vendors show a model (per user, per module) or a "from" price and leave the final figure to sales. That is often enough to qualify requests and avoid meetings with no budget.
Let's scope your project. A Growth or multilingual Premium redesign in 3 to 6 weeks, with URL inventory, 301 plan and security pages reviewed before switchover. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
