The verdict in three sentences
For a funded B2B software company in Geneva, the website mainly serves the sales team: a CIO, operations director or CFO checks the product, integrations, security and pricing there before agreeing to a demo. Kolonell's grid is fixed, CHF 2,700 (Starter), CHF 4,500 (Growth) or CHF 8,200 (Premium), against Geneva quotes of CHF 30,000 to 120,000, with integrations and the customer area on quote. A redesign usually fails on two points: trust pages claiming certifications the company does not hold, and forgotten redirects that cost the traffic already earned.
The signals that lose a deal before the demo
A B2B buyer in Geneva, whether at a private bank, a commodity trader or an international organisation, usually visits your site twice: when building a shortlist, then during evaluation, when their security team opens your compliance page. The signals that cost a meeting are often the same.
- A home page that talks about "revolution" without saying who the software is for or what problem it solves.
- No list of integrations, or a wall of logos with no detail on what actually connects.
- An empty security page, or one that mentions SOC 2 or ISO 27001 while the audit is still in progress.
- Anonymous, unverifiable case studies, or customer logos used without consent.
- No pricing page, even an indicative one, when competitors show theirs.
- A twelve-field demo form with no time-slot booking.
- An English-only site for French-speaking Swiss prospects, or a French-only site for Zurich and international buyers.
On data, the revised Federal Act on Data Protection (revFADP), in force since 1 September 2023 and overseen by the FDPIC, applies to your forms, analytics tools and CRM; the GDPR may also apply if you target EU companies. Compliance statements on your site must reflect what you actually hold. This is not legal advice.
Budget: Geneva agencies, freelancers and the Kolonell grid
Local figures are 2026 ballparks drawn from typical agency quotes and public rate pages. Kolonell prices are fixed, in CHF.
| Provider | 2026 range | Usual timeline | What you typically get |
|---|---|---|---|
| Specialist B2B or SaaS agency in Geneva | CHF 60,000 to 120,000 | 12 to 20 weeks | Positioning, design system, site, often CRM integration |
| Generalist Geneva web agency | CHF 30,000 to 60,000 | 8 to 14 weeks | Design and build, copywriting sometimes extra |
| Senior freelancer (design and no-code) | CHF 8,000 to 25,000 | 6 to 10 weeks | Clean site, little copy or strategy |
| Kolonell Starter | CHF 2,700 | 3 to 4 weeks | Presentation site, native copywriting, 3 months of support |
| Kolonell Growth | CHF 4,500 | 3 to 4 weeks | Product, integration list, security, pricing and case study pages, 3 months of support |
| Kolonell Premium | CHF 8,200 | 4 to 6 weeks | Multilingual tier, languages set in the quote, 3 months of support |
| Maintenance after delivery | CHF 300 to 1,500/month (market assumption) | Ongoing | At Kolonell, on quote after the 3 included months |
Every Kolonell tier includes a project manager reachable in Geneva's time zone, native French or English copywriting and 3 months of support. On quote: connection to your CRM or meeting booking tool, a documentation centre, a customer portal or any application development. Details in the international offer.
Phases and risks of a software company redesign
The 3 to 4 weeks (4 to 6 for Premium) start once content is ready. At a funded software company, product sign-off, security page review and written consent from named customers are what take time.
| Phase | Indicative duration | Main risk | Safeguard |
|---|---|---|---|
| Inventory and scoping | 3 to 5 days | High-traffic pages forgotten | Search Console export, list of URLs to keep |
| Content and proof | 1 to 3 weeks on the client side | Certification or customer cited without consent | Written approval from the CTO and the customers concerned |
| Design and build | 2 to 3 weeks | Demo form breaks lead tracking | End-to-end tests into the CRM before cutover |
| Content migration | 2 to 4 days | Articles and documentation lost | 301 redirect map, line by line |
| Go-live | 1 day | Downtime during a campaign | Cutover outside a product launch, rollback ready |
| Post-launch monitoring | 4 to 8 weeks | Traffic drop goes unnoticed | Weekly Search Console checks, 404s fixed |
Questions to ask every provider: who writes the product pages and who approves them? How is the demo form connected to the CRM and tested? Who owns the hosting account and the domain? How is the security page updated when a certification is obtained? What does support cover after delivery?
Geneva agency or remote studio: the honest answer
A Geneva agency is worth its price if you need several weeks of positioning work with your leadership, in-person workshops with product teams, or a site tightly coupled to your application (sign-up, free trial, billing). If your positioning is clear and you want a site that supports sales, with solid pages and careful copy, a remote studio with a project manager in your time zone covers the need for a fraction of the budget.
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Mini case study
Illustrative example: "Lémanflow SA", a 35-person Geneva software company selling cash-flow management software to trading houses. A local agency quotes CHF 85,000. The team compares it with the Premium tier at CHF 8,200, for a site in French, English and German, with the CRM connection priced separately on quote.
Budget gap: 85,000 − 8,200 = CHF 76,800. With a hypothetical fully loaded monthly cost of CHF 8,000 for a junior sales rep in Geneva, that gap equals 76,800 ÷ 8,000 = 9.6 months of extra prospecting. These figures illustrate a trade-off, not an expected result.
FAQ
How much does a B2B software website redesign cost in Geneva in 2026?
Geneva agencies often quote CHF 30,000 to 120,000 depending on specialisation. Kolonell's grid is fixed: CHF 2,700, 4,500 or 8,200, with integrations on quote.
Can we show SOC 2 or ISO 27001 during the audit?
It is safer to state "audit in progress" with a target date, and to display the certification once the report or certificate is in hand. A client's security team will often check it in under 10 minutes.
Do we need German on top of French and English?
If you target Zurich, Basel or Germany, yes, at least for the key pages. The Premium tier at CHF 8,200 is the multilingual tier, with languages set in the quote.
How much time should we plan?
Plan 3 to 4 weeks for Starter or Growth, 4 to 6 for Premium, once content is approved. Collecting customer consent often takes 1 to 3 extra weeks.
Will we lose our organic traffic?
Not if existing URLs are inventoried and redirected with 301s one by one, then monitored in Search Console for 4 to 8 weeks. A temporary dip remains possible, which is why a cutover in the middle of a campaign is best avoided.
Let's scope your project. A product site on the Growth or Premium tier, CRM integrations scoped separately, delivered in 3 to 6 weeks after content approval. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
