The verdict in three sentences
For a funded B2B software company in Dublin, the website is read by IT, operations and finance leads before your sales team ever speaks to them, so a dated site quietly costs you shortlists. A Dublin agency redesign typically runs €25,000 to €70,000 (2026 ballpark), while Kolonell's fixed grid sits at €2,700 Starter, €4,500 Growth and €8,200 Premium, with gated areas and integrations on quote. The larger risk sits in the migration: lost rankings, broken demo flows and unverified compliance claims are what hurt credibility with large accounts.
Is your current site costing you enterprise deals?
Enterprise buyers rarely tell you why they dropped you from a shortlist. In B2B software, the website is often the first due diligence artefact: a procurement lead in Frankfurt or a CIO in Boston opens your security page before agreeing to a call. These are the signals we see most often on sites of Series A and Series B companies that have outgrown their launch build.
| Signal on the current site | How a high-value buyer reads it | Fix in the redesign |
|---|---|---|
| Security page says "enterprise-grade" with no detail | Vague, possibly unaudited | State only certifications actually held (SOC 2 report type, ISO 27001 scope), with a request process for documents |
| Pricing page removed "to push demos" | Opaque, likely expensive | Plan structure, starting points or a clear "talk to sales" rationale |
| Integrations listed as logos only | Integration may be shallow | One page per key integration: data flow, setup time, limits |
| Case studies anonymised beyond use | Possibly invented | Only real, approved customer stories, or none until you have them |
| Demo form with 11 fields | Friction, data hungry | 4 to 5 fields, routing by company size, calendar booking |
| Privacy notice copied from a template | GDPR maturity in doubt | Notice matching your real processing, cookie consent that works |
| Mobile layout broken on the product tour | Product may be unpolished too | Responsive tour, compressed media, Core Web Vitals checked |
What does a redesign cost in Dublin in 2026?
Ranges below are 2026 ballparks drawn from typical agency quotes and public rate pages, excluding VAT. They vary with page count, content readiness and how much product imagery has to be produced.
| Option | Typical scope | Budget (EUR, ex VAT) | Timeline |
|---|---|---|---|
| Freelance designer and developer | 8 to 15 pages on a builder | €6,000 to €15,000 | 6 to 10 weeks |
| Dublin mid-size agency | 15 to 30 pages, CMS, brand refresh | €25,000 to €70,000 | 10 to 16 weeks |
| Specialist B2B SaaS agency (Ireland or UK) | Positioning, messaging, full build | €70,000 to €150,000+ | 4 to 6 months |
| Kolonell Starter | Focused marketing site | €2,700 | 3 to 4 weeks |
| Kolonell Growth | Larger site with product, pricing, security, resources | €4,500 | 3 to 4 weeks |
| Kolonell Premium | Multilingual tier, languages set in the quote | €8,200 | 4 to 6 weeks |
Every Kolonell tier includes a project manager reachable in Irish business hours, native English or French copywriting, and 3 months of support after launch. Maintenance after those 3 months is on quote. Gated customer areas, partner portals, CRM or product integrations and custom apps are scoped separately, on quote. You can see the international offer for the detail of each tier.
Timeline and risks: where redesigns go wrong
Our delivery windows (3 to 4 weeks, 4 to 6 for Premium) start once content is ready: approved messaging, product screenshots, security facts and any customer stories cleared by legal. Most delays in SaaS redesigns come from that content, not from design.
| Phase | Typical duration | Main risk | Mitigation |
|---|---|---|---|
| Discovery and URL inventory | Week 1 | Forgetting pages that rank or that sales send | Crawl the old site, export Search Console pages, list URLs from sales sequences |
| Messaging and wireframes | Week 1 to 2 | Positioning debate stalls the project | One decision owner, two review rounds |
| Design and copywriting | Week 2 to 3 | Claims that legal or security cannot support | Compliance review of every security, privacy and certification claim |
| Build and content migration | Week 3 to 4 | Lost blog posts, broken forms | Migration checklist, test every form to the CRM |
| Launch | Final days | Ranking drop, downtime | 301 redirect map, staged deploy, Search Console resubmission |
| Post-launch | 3 months support | Silent errors | Monitoring 404s and conversion events weekly |
Three points deserve attention for an Irish company. GDPR applies to every form, cookie and analytics tag, and Ireland's Data Protection Act 2018 sits alongside it, with the Data Protection Commission as the supervisory authority. If you serve financial firms or are yourself regulated by the Central Bank of Ireland, marketing claims about your service may need a compliance sign-off. The European Accessibility Act now applies to a range of digital services; whether it covers your product is a question for counsel, but targeting WCAG 2.1 AA on the marketing site is sensible in any case. This is not legal advice.
Questions to ask any provider
- Who owns the redirect map, and how will you check rankings 30 days after launch?
- Which pages will you not migrate, and why?
- How do you handle claims about SOC 2, ISO 27001 or GDPR that we must verify internally?
- What is included after launch, and what is on quote?
- Can our marketing team edit pages without a developer?
When a Dublin agency is the better choice
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Choose a local agency if you need a full repositioning with workshops in person across several departments, a brand identity built from scratch, or a long retainer with a team in the room every week. If your positioning is settled and the job is a faster, credible site that sales and investors can use, a fixed grid with a remote project manager is usually the more efficient option.
Mini case study
Illustrative example: "Tallow Systems", a fictional Dublin workflow software company, 45 staff, recently funded, selling to logistics firms in Ireland, the UK and Germany. A local agency quoted €48,000 over 14 weeks. The team chose the Growth tier at €4,500 and budgeted third-party costs separately: €1,800 for a product screenshot and illustration pack and €1,200 for an external review of the security page by their compliance adviser.
Total: €4,500 + €1,800 + €1,200 = €7,500, or €40,500 less than the local quote. The German-language version they wanted later would move them to the Premium tier at €8,200, with the language scope written into the quote.
FAQ
How long does a redesign take for a B2B software company?
With content ready, Kolonell delivers in 3 to 4 weeks, or 4 to 6 weeks for Premium. A Dublin agency typically needs 10 to 16 weeks, mostly because positioning and content work are included.
Will we lose our Google rankings?
Some fluctuation in the first 2 to 6 weeks is common. A complete URL inventory, a 301 map covering every indexed page and a Search Console check after launch limit the risk; no serious provider promises a ranking.
Can we show SOC 2 or ISO 27001 on the new site?
Only if you hold them, and with the exact scope and report type. Many companies add a short request form so buyers can obtain documents under NDA, which takes 1 page and avoids overclaiming.
Is the customer portal included in the €8,200 Premium tier?
No. Premium is the multilingual tier. Gated areas, customer portals and product or CRM integrations are scoped separately, on quote.
What happens after the 3 months of support?
Maintenance after the included 3 months is on quote, sized to how often you publish and how many integrations you run. Many teams keep content edits in house through the CMS.
Let's scope your project. Tell us your current URL count, target buyers and launch date, and we will propose the right tier, from €2,700 to €8,200, with a 3 to 6 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
