Websites10 min read

Website redesign for a funded B2B software company in Dublin: budget, risks and credibility (2026)

Mohamed Bah·Fondateur, Kolonell
November 8, 2026
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Website redesign for a funded B2B software company in Dublin: budget, risks and credibility (2026)

Website redesign for a funded B2B software company in Dublin: budget, risks and credibility (2026)

Websites

The verdict in three sentences

For a funded B2B software company in Dublin, the website is read by IT, operations and finance leads before your sales team ever speaks to them, so a dated site quietly costs you shortlists. A Dublin agency redesign typically runs €25,000 to €70,000 (2026 ballpark), while Kolonell's fixed grid sits at €2,700 Starter, €4,500 Growth and €8,200 Premium, with gated areas and integrations on quote. The larger risk sits in the migration: lost rankings, broken demo flows and unverified compliance claims are what hurt credibility with large accounts.

Is your current site costing you enterprise deals?

Enterprise buyers rarely tell you why they dropped you from a shortlist. In B2B software, the website is often the first due diligence artefact: a procurement lead in Frankfurt or a CIO in Boston opens your security page before agreeing to a call. These are the signals we see most often on sites of Series A and Series B companies that have outgrown their launch build.

Signal on the current siteHow a high-value buyer reads itFix in the redesign
Security page says "enterprise-grade" with no detailVague, possibly unauditedState only certifications actually held (SOC 2 report type, ISO 27001 scope), with a request process for documents
Pricing page removed "to push demos"Opaque, likely expensivePlan structure, starting points or a clear "talk to sales" rationale
Integrations listed as logos onlyIntegration may be shallowOne page per key integration: data flow, setup time, limits
Case studies anonymised beyond usePossibly inventedOnly real, approved customer stories, or none until you have them
Demo form with 11 fieldsFriction, data hungry4 to 5 fields, routing by company size, calendar booking
Privacy notice copied from a templateGDPR maturity in doubtNotice matching your real processing, cookie consent that works
Mobile layout broken on the product tourProduct may be unpolished tooResponsive tour, compressed media, Core Web Vitals checked

What does a redesign cost in Dublin in 2026?

Ranges below are 2026 ballparks drawn from typical agency quotes and public rate pages, excluding VAT. They vary with page count, content readiness and how much product imagery has to be produced.

OptionTypical scopeBudget (EUR, ex VAT)Timeline
Freelance designer and developer8 to 15 pages on a builder€6,000 to €15,0006 to 10 weeks
Dublin mid-size agency15 to 30 pages, CMS, brand refresh€25,000 to €70,00010 to 16 weeks
Specialist B2B SaaS agency (Ireland or UK)Positioning, messaging, full build€70,000 to €150,000+4 to 6 months
Kolonell StarterFocused marketing site€2,7003 to 4 weeks
Kolonell GrowthLarger site with product, pricing, security, resources€4,5003 to 4 weeks
Kolonell PremiumMultilingual tier, languages set in the quote€8,2004 to 6 weeks

Every Kolonell tier includes a project manager reachable in Irish business hours, native English or French copywriting, and 3 months of support after launch. Maintenance after those 3 months is on quote. Gated customer areas, partner portals, CRM or product integrations and custom apps are scoped separately, on quote. You can see the international offer for the detail of each tier.

Timeline and risks: where redesigns go wrong

Our delivery windows (3 to 4 weeks, 4 to 6 for Premium) start once content is ready: approved messaging, product screenshots, security facts and any customer stories cleared by legal. Most delays in SaaS redesigns come from that content, not from design.

PhaseTypical durationMain riskMitigation
Discovery and URL inventoryWeek 1Forgetting pages that rank or that sales sendCrawl the old site, export Search Console pages, list URLs from sales sequences
Messaging and wireframesWeek 1 to 2Positioning debate stalls the projectOne decision owner, two review rounds
Design and copywritingWeek 2 to 3Claims that legal or security cannot supportCompliance review of every security, privacy and certification claim
Build and content migrationWeek 3 to 4Lost blog posts, broken formsMigration checklist, test every form to the CRM
LaunchFinal daysRanking drop, downtime301 redirect map, staged deploy, Search Console resubmission
Post-launch3 months supportSilent errorsMonitoring 404s and conversion events weekly

Three points deserve attention for an Irish company. GDPR applies to every form, cookie and analytics tag, and Ireland's Data Protection Act 2018 sits alongside it, with the Data Protection Commission as the supervisory authority. If you serve financial firms or are yourself regulated by the Central Bank of Ireland, marketing claims about your service may need a compliance sign-off. The European Accessibility Act now applies to a range of digital services; whether it covers your product is a question for counsel, but targeting WCAG 2.1 AA on the marketing site is sensible in any case. This is not legal advice.

Questions to ask any provider

  • Who owns the redirect map, and how will you check rankings 30 days after launch?
  • Which pages will you not migrate, and why?
  • How do you handle claims about SOC 2, ISO 27001 or GDPR that we must verify internally?
  • What is included after launch, and what is on quote?
  • Can our marketing team edit pages without a developer?

When a Dublin agency is the better choice

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Choose a local agency if you need a full repositioning with workshops in person across several departments, a brand identity built from scratch, or a long retainer with a team in the room every week. If your positioning is settled and the job is a faster, credible site that sales and investors can use, a fixed grid with a remote project manager is usually the more efficient option.

Mini case study

Illustrative example: "Tallow Systems", a fictional Dublin workflow software company, 45 staff, recently funded, selling to logistics firms in Ireland, the UK and Germany. A local agency quoted €48,000 over 14 weeks. The team chose the Growth tier at €4,500 and budgeted third-party costs separately: €1,800 for a product screenshot and illustration pack and €1,200 for an external review of the security page by their compliance adviser.

Total: €4,500 + €1,800 + €1,200 = €7,500, or €40,500 less than the local quote. The German-language version they wanted later would move them to the Premium tier at €8,200, with the language scope written into the quote.

FAQ

How long does a redesign take for a B2B software company?

With content ready, Kolonell delivers in 3 to 4 weeks, or 4 to 6 weeks for Premium. A Dublin agency typically needs 10 to 16 weeks, mostly because positioning and content work are included.

Will we lose our Google rankings?

Some fluctuation in the first 2 to 6 weeks is common. A complete URL inventory, a 301 map covering every indexed page and a Search Console check after launch limit the risk; no serious provider promises a ranking.

Can we show SOC 2 or ISO 27001 on the new site?

Only if you hold them, and with the exact scope and report type. Many companies add a short request form so buyers can obtain documents under NDA, which takes 1 page and avoids overclaiming.

Is the customer portal included in the €8,200 Premium tier?

No. Premium is the multilingual tier. Gated areas, customer portals and product or CRM integrations are scoped separately, on quote.

What happens after the 3 months of support?

Maintenance after the included 3 months is on quote, sized to how often you publish and how many integrations you run. Many teams keep content edits in house through the CMS.

Let's scope your project. Tell us your current URL count, target buyers and launch date, and we will propose the right tier, from €2,700 to €8,200, with a 3 to 6 week plan. See the international offer or request a free quote: detailed reply within 48 hours.

Tags:#website#international#funded B2B software company#Dublin
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Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.