The verdict in three sentences
A site's timeline depends on the tier and, above all, on how fast you supply the content. In Accra in 2026, a Starter brochure ships in 5 to 7 days while a marketplace takes 45 days. The main cause of delay is not the developer but late client content, which adds an average of 8 days.
Timelines by tier in 2026
Here are realistic ranges, excluding content delay, to plan your launch.
| Project type | Standard timeline | Average delay if content late |
|---|---|---|
| Starter brochure | 5 to 7 days | +8 days |
| Growth brochure | 10 to 12 days | +8 days |
| Premium brochure | 15 days | +10 days |
| E-commerce | 21 days | +12 days |
| Marketplace | 45 days | +15 days |
The content checklist that prevents delays
Content prepared in advance is the best accelerator. Here are the items to gather before day 1.
| Content item | Who provides | Impact if missing |
|---|---|---|
| Page copy | client | integration blocked |
| Logo and brand | client | design frozen |
| Product/service photos | client | empty pages |
| Product sheets (e-commerce) | client | incomplete catalog |
| Domain/hosting access | client | launch delayed |
| Legal notices | client | compliance blocked |
A project with content ready from the start hits weekly milestones; a project without content slips 8 to 15 days.
Mini case study
Koffi, who runs a fashion shop in Accra, wants his e-commerce before the year-end holidays. Standard delivery: 21 days. He signs on 20 November aiming for 11 December. But he supplies his product sheets 10 days late: the project slips to 33 days, or 23 December, missing the buying peak. By preparing his content before signing, he would have hit 11 December and captured about 15 days of holiday sales.
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| Track | Sale commission | Recurring |
|---|---|---|
| Brochure | 15 % | 5 % |
| E-commerce | 12 % | 5 % |
| Marketplace | 10 % | per contract |
| Institutional | 8 % | per contract |
A marketplace signed early at 5,000,000 FCFA earns you 10 %, or 500,000 FCFA.
FAQ
Can I deliver a brochure site in under 5 days? Rarely and riskily. The 5-to-7-day Starter timeline covers design, integration and testing; below that, quality or content suffers.
Why does a marketplace take 45 days? Because it includes vendor accounts, payment splitting, moderation and testing. That is three to four times longer than a 15-day Premium brochure.
How do I avoid the average 8-day delay? By preparing copy, photos and access before day 1. Late content is the number one cause of slippage.
Are milestones tracked? Yes, weekly reviews validate each step, which lets a content delay be caught in the first week.
Let's talk about your project. Let's set a realistic timeline for your season together. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
