The verdict in three sentences
Referring web projects earns more than a side salary, with no technical skill: you make the introduction, the agency delivers, you collect the commission. The Kolonell referral program pays 15% on a showcase site, 12% on e-commerce, 10% on marketplace, 8% on institutional, plus 5% recurring on monthly maintenance. A single well-placed marketplace deal can exceed 500,000 FCFA in commission.
How the program works
The principle is simple: you know a merchant, a CEO, an association that needs a site or an online store. You introduce them, we qualify, sell and deliver. As soon as the client pays, your commission is sent by Wave or Orange Money. No upfront cost, no risk, no tech.
| Segment | Sale commission | Recurring | Average ticket (FCFA) | Earnings per deal (FCFA) |
|---|---|---|---|---|
| Showcase site | 15% | 5% | 500,000 | 75,000 |
| E-commerce | 12% | 5% | 2,000,000 | 240,000 |
| Marketplace | 10% | 5% | 5,000,000 | 500,000 |
| Institutional | 8% | 5% | 10,000,000 | 800,000 |
The 5% recurring applies to monthly maintenance contracts (50,000 to 200,000 FCFA/month), creating passive income for as long as the client stays active.
What 5 deals a year return
A regular partner, even part-time, places a few projects a year. Here is the cumulative one-year effect for 5 deals in each segment.
| Segment | 5 deals — sale commission | Estimated annual recurring* | Total year 1 (FCFA) |
|---|---|---|---|
| Showcase site | 375,000 | 30,000 | 405,000 |
| E-commerce | 1,200,000 | 90,000 | 1,290,000 |
| Marketplace | 2,500,000 | 150,000 | 2,650,000 |
| Institutional | 4,000,000 | 240,000 | 4,240,000 |
*Recurring estimated on average maintenance of 100,000 FCFA/month, 5% partner share, prorated from go-live. A partner mixing showcase sites and e-commerce can target 1.5 to 2 million FCFA in the first year with modest introduction effort.
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Mini case study
Modou is a real-estate agent in Dakar who meets many merchants. In 2026 he introduces 4 stores (Starter e-commerce at 1,200,000 FCFA) and 1 restaurant (showcase site at 500,000 FCFA). His sale commissions: 4 × 144,000 + 75,000 = 651,000 FCFA. Three clients take maintenance at 80,000 FCFA/month, i.e. 5% × 80,000 × 3 × 8 months = 96,000 FCFA in recurring over the year. Total: 747,000 FCFA for a handful of introductions, producing nothing himself.
FAQ
Do you need technical skills? None. You spot the need and make the introduction; the agency handles qualification, sale and delivery. Your only job is the connection.
When and how am I paid? The sale commission is paid as soon as the client's payment clears, via Wave or Orange Money. The recurring share lands each month while the maintenance contract is active.
Which segment pays the most? In absolute value, institutional (8% of 10M FCFA = 800,000 FCFA per deal). In volume and ease of closing, showcase sites and e-commerce are more accessible.
Is there a commission cap? No. The more qualified projects you bring, the more you earn. The best partners stack sale and recurring commissions over a growing portfolio.
How do I join the program? A simple message gets you the partner kit (pitch scripts, price grid, lead-tracking link) so you can start referring the following week.
Let's talk about your project. Become a Kolonell referral partner and turn your network into recurring income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
