The verdict in three sentences
An affiliate program turns your address book into passive income: you send leads, the agency sells and delivers, you collect a commission. The decisive difference in 2026 is between one-off affiliation (a single commission) and a recurring partnership (5% every month on maintenance and SEO). With 10 leads/month converting at 20% — 2 sales — you reach an order of magnitude of 150,000 to 200,000 FCFA monthly, before the compounding effect of recurring income.
One-off affiliation vs recurring partnership
The two models look alike at first but diverge sharply over time because of recurring income.
| Criterion | One-off affiliation | Recurring partnership |
|---|---|---|
| Sale commission | 10-15% | 10-15% |
| Recurring | 0 | 5% maintenance + SEO |
| 12-month income | capped at sales | grows every month |
| Effort after the sale | none | none |
| Best for | occasional sale | durable portfolio |
The scale by project type
As with a referral partner, the rate depends on the division, with a 5% recurring share common to all.
| Project type | Ticket | Sale commission | Recurring |
|---|---|---|---|
| Showcase | 500,000 FCFA | 15% → 75,000 FCFA | 5% |
| E-commerce | 2,000,000 FCFA | 12% → 240,000 FCFA | 5% |
| Marketplace | 5,000,000 FCFA | 10% → 500,000 FCFA | 5% |
| Institutional | 10,000,000 FCFA | 8% → 800,000 FCFA | 5% |
Payment triggers when the client pays: as soon as the agency is paid, your commission lands, with no advance or risk on your side. A simple tracking sheet or a referral link traces your leads.
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Mini case study
Aminata, a marketing consultant in Dakar, joins the Kolonell affiliate program. She brings 10 leads a month; at 20% conversion that is 2 sales. If they are 2 showcase sites: 2 × 75,000 = 150,000 FCFA/month. Over 6 months she has placed 12 clients, 8 of whom keep maintenance at 60,000 FCFA/month: her recurring income reaches 8 × 5% × 60,000 = 24,000 FCFA/month that lands with no new effort. If just one of her sales tips into an e-commerce build, she adds 240,000 FCFA that month.
FAQ
How is this different from a referral partner? An affiliate often works via a link or remote lead tracking, while a referral partner accompanies the sale more; Kolonell's rates are identical (15% showcase, 12% e-commerce, 10% marketplace, 8% institutional).
When is the commission paid? When the agency is paid by the client: you advance nothing and carry no unpaid-invoice risk.
Is the 5% recurring really worth it? On a book of 10 maintenance clients at 60,000 FCFA/month, it yields 30,000 FCFA/month passively, rising with each new retained client.
How much with 10 leads a month? At 20% conversion — 2 showcase-site sales — the order of magnitude is 150,000 FCFA/month, excluding recurring and large tickets.
How are my leads tracked? Via a shared tracking sheet or a referral link that ties every signed client to your account for commission calculation.
Let's talk about your project. Become a Kolonell affiliate and build recurring income by referring web projects. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
