The verdict in three sentences
A Stockholm wealth manager or family office that grows by referral does not need a big website: it needs few pages, a sober tone and regulatory disclosures that are always reachable. A redesign costs roughly EUR 16,000 to 41,000 with a local agency, against EUR 2,700, 4,500 or 8,200 on the Kolonell fixed grid, delivered in 3 to 4 weeks once content is ready. The main risk is not the design: it is losing a regulatory page, a commentary archive or a redirect during migration, or publishing copy that compliance has not approved.
Why does a discreet site still need a redesign?
In Östermalm, Norrmalm or Djursholm, clients are often founders after an exit or industrial families. They arrive through a lawyer, an accountant or another client, then check the website in two minutes. That quiet check shapes what happens next. Signals that a redesign is due:
- the site still shows the former team or an outdated address;
- legal notices, the complaints procedure and the fee disclosure are not reachable from the footer;
- market commentaries are mixed together, with no date or disclaimer;
- the English version is a partial translation of the Swedish one;
- the contact form asks for amounts or details about assets.
Marketing by firms supervised by Finansinspektionen is regulated: no promise of returns, no performance figures, no unverified assets under management or client counts. Stay general and have your compliance officer approve every page.
Which pages should you keep, merge or drop?
For a firm that does not advertise, the redesign starts with triage. A typical set of decisions:
| Current page | Decision | Technical treatment |
|---|---|---|
| Long home page with key figures | Rewrite as a short version, no figures | Same URL |
| Team (12 outdated bios) | Keep and update | Same URL, old profiles 301 redirected |
| Services (5 pages) | Merge into 2 pages | 301 redirects for the 3 dropped pages |
| Market commentary (archive) | Keep, date, add a disclaimer | Full migration, URLs preserved |
| Legal notices, complaints, fees | Keep and make visible everywhere | Permanent footer link |
| Client login | Link to the existing portal or custodian | Portal itself outside the package, on quote |
| Contact form | Cut to name, email, phone, message | No asset-related fields |
The usual outcome: a site of 8 to 12 pages instead of 20 to 30, easier to approve and to maintain.
What budget and timeline should you plan?
2026 ballpark based on typical agency quotes and public agency rate pages. Approximate conversion at EUR 1 to about SEK 11.
| Provider | Local budget | Approximate equivalent | Timeline | Often included |
|---|---|---|---|---|
| Stockholm freelancer | SEK 50,000 to 120,000 | EUR 4,500 to 10,900 | 6 to 10 weeks | Design and build, little copywriting |
| Local agency | SEK 180,000 to 300,000 | EUR 16,400 to 27,300 | 10 to 14 weeks | Workshops, Swedish copywriting |
| Finance specialist agency | SEK 300,000 to 450,000 | EUR 27,300 to 40,900 | 12 to 18 weeks | Brand strategy, photography |
| Kolonell Growth | EUR 4,500 | 3 to 4 weeks | Native English copywriting, 3 months of support | |
| Kolonell Premium | EUR 8,200 | 3 to 4 weeks | The multilingual tier, languages set in the quote |
Kolonell timeline once content is ready: week 1 for inventory and design, weeks 2 and 3 for build and redirects, then a few days of compliance sign-off before go-live. The client portal, technical links to a custodian or any reporting tool stay on quote. Tier details are on the international offer page.
Which risks should you watch during migration?
- Lost regulatory pages: list them before kick-off and check they are reachable on go-live day.
- Brand search drop: URL inventory, 301 redirect map, new sitemap submitted in Search Console.
- Broken commentary archive: migrate each piece with its original date and disclaimer.
- Unapproved bios: each manager reviews and approves their own profile in writing.
- Over-curious forms: the GDPR requires data minimisation, and IMY (Integritetsskyddsmyndigheten) is the Swedish supervisory authority. Never ask for account numbers or asset details.
- Go-live without sign-off: compliance approves every page before the switch.
This is not legal advice.
Need a professional website?
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When is a local agency preferable?
If your site must be Swedish-first with a highly idiomatic tone, if you plan a client portal with BankID login, or if your board wants in-person brand workshops, a Stockholm agency is a sensible choice. For a short site in English and Swedish focused on credibility, the fixed package covers the need.
Mini case study
Illustrative example. Erik and two other former private bankers set up an independent wealth management firm in Norrmalm. Their inherited 24-page site still reflects the old structure.
- Triage: 24 pages cut to 10, with 14 301 redirects.
- Local quote received: SEK 240,000, about EUR 21,800.
- Kolonell option: Premium at EUR 8,200 (the multilingual tier, languages set in the quote), plus about EUR 800 for a Swedish proofread by an independent translator: EUR 9,000 in total.
- Difference: about EUR 12,800, reinvested in a team photo shoot by a local photographer (third-party cost).
FAQ
How many pages does a discreet family office need?
Between 8 and 12 pages is usually enough: home, approach, team, contact, regulatory disclosures and a commentary archive.
Can we publish performance or testimonials?
Only where the applicable rules allow it, and after compliance approval. By default, the site shows no performance figures.
Is the client portal rebuilt in the redesign?
No. The site links to the existing portal or custodian; any portal development is on quote, outside the EUR 2,700 to 8,200 grid.
How much time should compliance set aside?
Allow 2 to 4 days of review for a 10-page site, scheduled before go-live.
What happens after the 3 months of support?
Maintenance is then on quote at Kolonell. Local agencies often offer SEK 1,500 to 4,000 a month (market assumption).
Let's scope your project. Send us your current page list and languages, and we propose a triage, a fixed tier and go-live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
