The verdict in three sentences
When a Perth family office opens its doors to a few other families, the team page becomes the most read and most sensitive part of the website: bios, credential wording and photography carry the trust that a single-family office never had to earn online. Local boutique agencies typically quote around AUD 12,000 to 35,000 for such a redesign in 2026 (roughly USD 7,800 to 22,800), while Kolonell's fixed grid is USD 2,900 (Starter), USD 4,900 (Growth) or USD 8,900 (Premium), delivered in 3 to 4 weeks once content is ready. Budget separately for a local photographer, and have compliance approve every credential before go-live.
Why does the team page carry this redesign?
A family in Cottesloe or a mining executive working fly-in fly-out rotations will not read your investment philosophy first. They look at who will sit across the table: experience, qualifications, and whether the faces on the site match the people they meet in West Perth or Subiaco. Signals that a redesign is due usually start there: bios written for the founding family only, no photos or mismatched ones, qualifications listed loosely, and no clear statement of who holds which authorisation.
| Bio element | Write it like this | Avoid |
|---|---|---|
| Role | Exact title used in your internal documents | Inflated titles that do not match the org chart |
| Qualifications | Full name of each qualification, as issued | Abbreviations a client cannot check |
| Authorisation | Status as it appears on public registers, worded by compliance | Implying an authorisation the person does not hold |
| Experience | Years and sectors, stated plainly | Named clients, deal sizes or results |
| Words like "independent" | Only if compliance confirms the firm may use them | Using restricted terms loosely |
| Photo | Same photographer, same light, same framing for all | Mixed selfies and decade-old portraits |
| Contact | General enquiry route | Personal mobile numbers on a public page |
In Australia, some descriptive terms for financial advisers are restricted by law in certain circumstances, and ASIC keeps a public register of relevant providers. Let compliance check every bio against that frame before it goes live. This is not legal advice.
What budget should a Perth firm plan in 2026?
The local ranges below are a 2026 ballpark from typical agency quotes, converted approximately to USD at about 0.65. Kolonell prices are set in USD and are not converted.
| Option | Local ballpark | Approx. USD | Usual timeline |
|---|---|---|---|
| Freelance designer and developer | AUD 4,000 to 10,000 | 2,600 to 6,500 | 4 to 10 weeks |
| Perth boutique agency | AUD 12,000 to 35,000 | 7,800 to 22,800 | 8 to 14 weeks |
| Sydney or Melbourne agency with a financial services practice | AUD 40,000 to 90,000 | 26,000 to 58,500 | 3 to 6 months |
| Kolonell Starter | 2,900 | 3 to 4 weeks | |
| Kolonell Growth | 4,900 | 3 to 4 weeks | |
| Kolonell Premium, the multilingual tier, languages set in the quote | 8,900 | 3 to 4 weeks |
Each Kolonell tier includes a project manager reachable in your time zone, native English copywriting and 3 months of support; maintenance after that is on quote. The tiers are detailed on the international offer page.
Photography is a third-party cost, paid directly to a local photographer:
| Third-party item | Ballpark (AUD) | Approx. USD |
|---|---|---|
| Headshots, half day, 4 to 6 people | 1,200 to 2,500 | 780 to 1,630 |
| Office and location images | 800 to 1,500 | 520 to 980 |
| Retouching and licensing for web use | 200 to 600 | 130 to 390 |
| Reshoot for one new hire later | 300 to 600 | 200 to 390 |
How does the schedule run, and where are the risks?
Once content is ready, the build takes 3 to 4 weeks: week 1 for the URL inventory, the 301 redirect map and the page structure; week 2 for copy and design; week 3 for compliance review on a password-protected staging site; week 4 for go-live and checks. The photo shoot should happen before week 2, which often means booking the photographer three weeks ahead.
The risks to plan for, in the order they usually bite:
- Credential errors. A wrong qualification or authorisation line is a compliance problem, not a typo. Each bio is signed off by the person and by compliance.
- Search visibility. Crawl the old site, map every URL to a new one with a 301, verify the domain in Google Search Console and watch coverage for 4 weeks.
- Disclosure pages. Financial Services Guide links, complaints procedure, privacy policy, terms and fee information stay reachable at the same or redirected URLs.
- Insights archive. Market commentary keeps its date and author and, where needed, the general advice warning compliance requires.
- Forms. Name, email, phone and a message box with a note not to send account or asset details. Whether the Privacy Act 1988 applies depends on turnover and some exceptions, so ask compliance; collecting less is sensible either way.
- Downtime. DNS switched at a quiet hour, email records untouched.
Marketing copy follows the same rule throughout: no promised returns, no performance figures, no invented awards or testimonials, and the Australian Consumer Law against misleading claims in mind.
What stays on quote, and when is a local agency the better choice?
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On quote: a client portal, document sharing, custodian or platform data feeds, CRM integration and ongoing search work. Links to the existing portal and custodian logins are simply kept. Ask any provider who owns the domain and code, where form data is stored, and who fixes 404 errors after launch.
A Perth agency is the better choice if the family wants regular meetings in person, a full brand identity, or a single supplier for print, events and the website. A remote studio fits when the team is ready to supply bios, the photographer is booked, and a fixed price matters more than workshops.
Mini case study
*Illustrative example, hypothetical firm.* Matthew is executive director of Swanbourne Family Office, a single-family office in Perth that has started serving a few other families. The site was a two-page holding page. The redesign adds a team page with five people, an approach page, disclosures and contact.
- Kolonell Growth: USD 4,900
- Local photographer, half-day shoot at AUD 1,800 (third-party cost): about USD 1,170
- Total: about USD 6,070, against a Perth agency quote of AUD 22,000, about USD 14,300, a difference of about USD 8,230.
Bios take two rounds: one with each person, one with compliance. Content is ready in 2 weeks, and the build takes 4 weeks.
FAQ
Who should write the team bios?
Kolonell drafts them in native English from short interviews of 20 to 30 minutes per person. Each person and compliance then approve them, which usually takes one to two rounds.
How much should we budget for photography in Perth?
Plan roughly AUD 1,200 to 2,500, about USD 780 to 1,630, for a half-day headshot session. It is a third-party cost paid to the photographer, not part of the USD 2,900 to 8,900 grid.
Can we list qualifications as abbreviations?
Use the full name of each qualification first; abbreviations can follow. Ask compliance to check every line, since 1 incorrect credential can be enough to trigger a correction.
Will the redesign change our Financial Services Guide?
No, the document itself is your responsibility. The redesign keeps it reachable, at the same URL or with a 301, and links it from the footer of all pages.
Which tier suits a family office opening to other families?
Growth at USD 4,900 suits a site with a team page, an approach page and insights. Starter at USD 2,900 is enough for a compact site of essential pages.
Let's scope your project. Tell us how many people appear on the team page, whether photos exist and your target date, and we will return a fixed price from USD 2,900 with a 3 to 4 week schedule. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
