The verdict in three sentences
For a wealth management firm or family office in Montreal, a successful redesign depends less on design than on three quiet workstreams: the URL inventory and 301 redirects, a compliance review of the content before go-live, and alignment with Law 25 and the Charter of the French Language. A Montreal agency budget sits around USD 18,000 to 58,000, while the Kolonell grid runs from USD 2,900 to 8,900, with delivery in 3 to 4 weeks once content is ready. The client portal and integrations stay on quote in every scenario.
Which signs tell you a redesign is due?
In private wealth, the site mainly reassures a referred prospect, a notary or a tax advisor checking your credibility before a first meeting. A redesign becomes urgent when several signals add up: the English version is more complete than the French one, the team page still shows departed partners, the client portal link is buried in the footer, the site is hard to read on mobile, or the privacy policy has not been reviewed since Law 25 came fully into force in 2024. A mobile load time above 4 seconds is also a bad sign for clients who often browse between meetings.
What budget should you plan for the redesign?
The ranges below are a 2026 ballpark based on typical agency quotes and public agency rate pages in the city, converted from Canadian dollars.
| Option | Typical scope | Budget (2026 ballpark) | Quoted timeline |
|---|---|---|---|
| Montreal freelancer | 10 to 15 pages, adapted template | USD 6,000 to 15,000 | 6 to 10 weeks |
| Mid-size local agency | 15 to 30 pages, custom design, bilingual | USD 18,000 to 40,000 | 10 to 16 weeks |
| Finance-specialist agency | Custom design, brand strategy, content | USD 35,000 to 58,000 | 12 to 20 weeks |
| Kolonell Starter | Presentation site, native FR and EN copy | USD 2,900 | 3 to 4 weeks |
| Kolonell Growth | 15 to 20 pages, redirect plan, team and service pages | USD 4,900 | 3 to 4 weeks |
| Kolonell Premium | Full site, in-depth content, extended migration | USD 8,900 | 3 to 4 weeks |
| Client portal, CRM or reporting integrations | Depends on your vendor | On quote | Variable |
Kolonell packages include a project manager reachable on Eastern time, native French and English copywriting, and 3 months of support. Details are on the international websites page.
What is a realistic timeline, phase by phase?
The bottleneck is almost always internal: sign-off on copy by compliance and by the partners.
| Phase | Content | Realistic duration |
|---|---|---|
| Audit and inventory | List of every URL, pages that receive traffic, inbound links | 3 to 5 days |
| Content and translation | Equivalent FR and EN copy, bios, services | 1 to 3 weeks on the client side |
| Compliance review | Review by the chief compliance officer, disclosures, disclaimers | 1 to 2 weeks |
| Design and build | Templates, pages, forms, portal link | 2 to 3 weeks at Kolonell |
| Redirects and testing | 301 table, form tests, accessibility | 3 to 5 days |
| Launch and monitoring | Cutover, Search Console, 404 error monitoring | 30 days of follow-up |
What are the main risks, and how do you reduce them?
Organic traffic loss. Pages such as discretionary management, estate planning or partner bios often carry most of the visits. Export the full inventory, build a page-by-page 301 redirect table, keep the titles that work and submit the new sitemap in Google Search Console on cutover day.
Content migration. Old market commentary may contain outdated performance data. Sort it: update, archive with a visible date, or remove with a redirect.
Integrations. The client portal link, meeting request forms and the newsletter tool must be tested before cutover. A custom portal stays on quote.
Downtime. Switch outside business hours, with a rollback plan and DNS prepared in advance to keep the outage to a few minutes.
Regulatory compliance. Depending on your registration, the Autorité des marchés financiers (AMF) or the Canadian Investment Regulatory Organization (CIRO) oversees your communications: avoid returns without context, keep the required disclaimers and have the copy approved by your compliance officer. Law 25 notably requires a published privacy policy, a designated person in charge of the protection of personal information and, in principle, a privacy impact assessment before communicating personal information outside Quebec, which affects your choice of hosting and form tools. The Charter of the French Language, as amended by Bill 96, requires a French version at least equivalent to any other. This is not legal advice.
For discretion, we recommend a restrained design: no client logos, anonymized case studies and a form that asks only for what is strictly needed.
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When is a local agency the better choice?
If the redesign comes with a full brand repositioning, a video shoot of the partners in your offices and many in-person workshops with an executive committee, a Montreal agency remains relevant. The same applies if you expect an agency to coordinate directly with your portal vendor and your law firm. For a redesign with a clear scope, copy to rewrite and a clean migration, a fixed package is enough.
Questions to ask any provider: who produces the redirect table, who holds the domain and hosting, where form data is stored, who writes the French version and how compliance feedback is integrated.
Mini case study
Illustrative example: Mathieu, partner at a twelve-person portfolio manager in Westmount, gets 2,400 visits a month, 60% of them on 25 legacy pages. A local agency proposes USD 42,000 over 14 weeks. He picks the Premium package at USD 8,900, adds USD 2,500 for legal translation of his disclosures and parks the portal, on quote. Total: USD 11,400, or USD 30,600 less. Thanks to the 25 prepared 301 redirects, he limits the traffic dip to about 8% in month one, versus a possible 30% loss without a plan, which preserves 432 visits a month (2,400 × 0.6 × 30%).
FAQ
How long does a full redesign take?
Plan on 3 to 4 weeks of production at Kolonell once content is approved, and 6 to 10 weeks overall including compliance review. A local agency often quotes 10 to 16 weeks.
Should we publish portfolio returns?
It is risky without context, a reference period and disclaimers. Most firms prefer to present their method and keep returns for meetings and the client portal.
Does the site have to be French first?
In Quebec, the French version must be at least equivalent to any other version. Native French and English copywriting is included in all three packages, from USD 2,900 to 8,900.
Can we keep our current client portal?
Yes, the link and your vendor's authentication are kept and tested before cutover. Deeper integration or a new portal is quoted separately.
What if traffic drops after launch?
A 5% to 10% dip in the first two weeks is common. Monitoring 404 errors in Search Console for 30 days lets you fix missing redirects quickly.
Let's scope your project. A bilingual redesign with a redirect plan and your portal link preserved, from USD 2,900 to 8,900, delivered in 3 to 4 weeks after content sign-off. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
