The verdict in three sentences
A Greenwich wealth manager or family office can redesign its website with Kolonell for USD 2,900, 4,900 or 8,900, while Fairfield County agencies typically quote USD 18,000 to 60,000 in 2026, with the insights archive often billed as an extra. The archive is where most redesigns lose value: years of market commentary, authored by people who may have left, with URLs that still bring search traffic and disclaimers that must survive the move. Triage the archive before the build, give every author a proper page, redirect what you retire, and the redesign keeps its search equity instead of starting again from zero.
Why is the insights archive the hard part in Greenwich?
Firms around Greenwich Avenue and Old Greenwich, and across the line in Stamford, often grew out of hedge fund and private equity careers. Their partners write: quarterly letters, market notes, essays on concentrated positions, carried interest planning or cross-border family questions. Ten years later the site holds two or three hundred pieces, some signed by former partners, many without categories, some with disclaimers embedded in images.
A firm serving international and expatriate families adds a further layer: articles written for European families relocating to Connecticut, notes for US citizens living abroad, and sometimes pages in a second language. Each needs a decision.
| Content type | Typical share of an archive | Decision | Where the old URL goes |
|---|---|---|---|
| Evergreen guides (trusts, relocation, cross-border tax basics) | 15 to 25 % | Keep, refresh, compliance re-review | Same URL or a 301 to the new one |
| Dated market commentary with search traffic | 10 to 20 % | Keep as archived, date and disclaimer visible | Same URL or 301 |
| Near-duplicate notes on the same topic | 15 to 25 % | Merge into one guide | 301 to the merged guide |
| Commentary with no traffic and no links | 30 to 50 % | Retire | 301 to the category page |
| Pieces by former partners | Varies | Keep only if still accurate, author page marked "former partner" | Same URL or 301 |
| Pages in a second language | Varies | Keep only those you can maintain | 301 to the closest equivalent |
Ask compliance whether republished or refreshed pieces need a fresh review under the SEC Marketing Rule or the rules that apply to your registration. Many firms treat any edited piece as a new communication.
What should an author page contain?
Author pages help readers judge who is writing and help search engines connect articles to real people. They also carry compliance risk if they read like advertisements.
| Element | Why it matters | Compliance check |
|---|---|---|
| Name, role, photo | Readers trust a named author | Title matches registration records |
| Designations | Context for expertise | Used as the issuing body allows |
| Short factual bio | Background and focus areas | No superlatives, rankings or awards unless reviewed |
| List of articles | Navigation and search signals | Dated, with disclaimers |
| Languages spoken | Relevant for international families | Accurate, no implied service in other jurisdictions |
| Status for former partners | Avoids implying they still advise | Clear "former partner" label |
What does the redesign cost with an archive to migrate?
Local figures are a 2026 ballpark from typical agency quotes in Fairfield County and nearby Westchester, not a survey.
| Archive situation | Freelancer | Local agency | Kolonell |
|---|---|---|---|
| No archive or a short selection of articles | USD 4,000 to 9,000 | USD 15,000 to 25,000 | Starter, USD 2,900 |
| 50 to 300 articles, triage, author pages | USD 8,000 to 18,000 | USD 25,000 to 45,000 | Growth, USD 4,900 |
| Archive plus pages in several languages for international families | Rarely offered | USD 40,000 to 60,000 | Premium (the multilingual tier, languages set in the quote), USD 8,900 |
| Automated import from a legacy CMS, CRM sync, portal | Separate quote | Separate quote | On quote |
Every Kolonell tier includes a project manager reachable in Eastern Time, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. See the international websites offer.
A realistic plan: week 1, crawl and export (all URLs, Search Console performance by page, backlinks to articles); weeks 2 to 4, archive triage with a partner and compliance, author bios written; weeks 5 to 8, design and build including migration; weeks 9 to 10, compliance sign-off and redirect testing; then go-live and four to six weeks of monitoring inside the support period. Count 9 to 11 weeks with a large archive, 7 if it is small.
What can go wrong, and how is it prevented?
Losing the articles that bring traffic. Sort the Search Console export by clicks over 16 months. Every URL with clicks or external links gets a 301 to its exact new equivalent, never a blanket redirect to the homepage.
Disclaimers lost in migration. Disclaimers inside images or old templates disappear. Add them as text to every article template and check a sample after import.
Disclosure pages out of reach. ADV Part 2, Form CRS where applicable, privacy notice and fee schedule stay linked from every page.
Forms collecting too much. Name, email, phone, country of residence and a short message. Never account numbers or asset details. The Connecticut Data Privacy Act has applicability thresholds; check with counsel whether it applies to your firm. This is not legal advice.
Cross-border wording. Pages aimed at families abroad must not suggest services in jurisdictions where the firm is not permitted to offer them. Keep wording general and reviewed.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Portal links and downtime. Link to the existing portal and custodian logins (portal work on quote), lower DNS TTL ahead of launch and switch outside market hours.
What should you ask, and when is a local agency better?
Ask: who performs the archive triage and with which data? Will we receive the full redirect map? Are disclaimers part of the article template? Can we add an author without a developer? Who owns the domain and hosting?
A Greenwich or Stamford agency is the better fit if partners want frequent in-person sessions, if the redesign comes with a new brand identity and print, if you plan a filmed series of partner interviews, or if a large archive must be imported automatically from a legacy CMS with complex custom fields.
Mini case study
Illustrative example: Sophie Laurent is chief operating officer of a fictional Greenwich wealth manager serving international and expatriate families. The archive holds 240 pieces since 2014. Triage: keep 60, merge 40 into 10 guides, retire 140 with redirects to category pages.
- Kolonell Premium (the multilingual tier, languages set in the quote): USD 8,900
- Independent German translator for 8 key pages (third-party cost): USD 1,200
- Total: USD 10,100
- Compliance re-review: 70 pieces at about 10 minutes each, roughly 12 hours of internal time
A local agency quoted USD 45,000 with the archive billed at an hourly rate. The triage cut the volume to migrate from 240 to 70 items, which is what kept the project inside a fixed tier.
FAQ
How much does a wealth website redesign cost in Greenwich, Connecticut?
With Kolonell, USD 2,900 (Starter), USD 4,900 (Growth) or USD 8,900 (Premium). Local agencies typically quote USD 18,000 to 60,000, often more with a large archive.
Should we migrate every old article?
No. Most archives keep 25 to 40 % of their pieces after triage; the rest is merged or retired with 301 redirects so search equity is preserved.
Do old market commentaries need a new compliance review?
Ask your compliance officer; many firms re-review any piece that is edited or republished. Budget about 10 minutes per short piece.
What happens to articles by partners who left?
Keep them only if still accurate, with an author page that marks the person as a former partner. Otherwise retire them with a 301 to the topic page.
How long does the project take?
3 to 4 weeks of build once content is ready, 7 to 11 weeks overall depending on archive size.
Let's scope your project. Send us your current site and an export of your articles, and we will confirm a fixed tier from USD 2,900 to USD 8,900 with a triage plan and a 3 to 4 week build. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
