The verdict in three sentences
For a Gibraltar wealth manager or family office, the riskiest part of a redesign is the inventory of disclosure URLs and the 301 redirect map, long before any question of colour or typography. Local agency quotes for a redesign sit roughly between GBP 7,000 and 18,000 in 2026, while Kolonell works from a fixed grid of £3,900 (Growth) or £6,900 (Premium, the multilingual tier, languages set in the quote), delivered in 3 to 4 weeks once content is approved. Spend the first week on the inventory, and the rest of the project becomes predictable.
Which signs say the site has outgrown itself?
Firms on Main Street, in Europort or around Ocean Village usually redesign for one of five reasons: the site predates the current team and services; the Spanish-speaking clients and cross-frontier families cannot read anything in Spanish; the insights archive has grown to dozens of articles nobody can find; the regulatory pages were added one by one over the years with no structure; or the contact form still collects more than it should. If two of these apply, a redesign is worth scoping.
How do you inventory disclosure URLs before touching design?
Start with a crawl of the live site and an export of the pages Google already shows for your domain in Search Console. Then sort every URL into a family, and decide its fate before the designer opens a file.
| URL family | Typical examples | Action at go-live | Checked by |
|---|---|---|---|
| Regulatory status | /regulatory-information, licence wording | Same URL, wording unchanged unless compliance edits it | Compliance |
| Legal notices and terms | /legal, /terms-of-business | Same URL or 301 to the new address | Compliance |
| Complaints procedure | /complaints | Same URL, linked from the footer of every page | Compliance |
| Fee disclosure | /fees, PDF schedules | Same URL; PDFs kept at their old paths | Compliance and provider |
| Privacy and cookie notices | /privacy, /cookies | Rewritten for the new forms, same URL | Data protection lead |
| Insights articles | /insights/2023/... | Migrated with date and author, or 301 to the insights hub | Provider |
| Team and services | /team/name, /services/... | 301 to the new equivalent page | Provider |
Two rules make this work. First, no regulatory URL changes unless there is a reason, because external documents, emails and introducers' notes may link to it. Second, every old URL gets a destination, even if that destination is the home page. After go-live, check the Search Console coverage report weekly for 4 weeks and fix any 404 within a day.
On the legal frame, stay general: the Gibraltar Financial Services Commission supervises licensed firms, while data protection follows the Gibraltar GDPR and the Data Protection Act 2004, with the Gibraltar Regulatory Authority as supervisor. Your compliance officer decides what the site may say about services, fees and status. This is not legal advice.
What does the redesign cost over three years?
The build price matters less than the three-year total. Figures below are a 2026 ballpark from typical agency quotes in Gibraltar, on the Costa del Sol and in London; monthly maintenance figures are market assumptions, not Kolonell prices.
| Option | Build (GBP) | Maintenance over 36 months, market assumption | Three-year total |
|---|---|---|---|
| Freelance developer | 4,000 | 36 × 100 = 3,600 | 7,600 |
| Gibraltar agency | 12,000 | 36 × 250 = 9,000 | 21,000 |
| London agency with a finance practice | 30,000 | 36 × 500 = 18,000 | 48,000 |
| Kolonell Starter | 2,300 | 3 months included, then on quote | 2,300 plus maintenance on quote |
| Kolonell Growth | 3,900 | 3 months included, then on quote | 3,900 plus maintenance on quote |
| Kolonell Premium | 6,900 | 3 months included, then on quote | 6,900 plus maintenance on quote |
Each tier includes a project manager reachable in your time zone, native English copywriting and 3 months of support. English and Spanish together fall under Premium, the multilingual tier, with languages set in the quote. See the international offer for what each tier contains.
What does the timeline look like phase by phase?
| Phase | Duration | What the firm provides |
|---|---|---|
| URL inventory and 301 map | Week 1 | Access to Search Console and the current CMS |
| Structure and wireframes | Week 1 to 2 | A decision on which pages stay |
| Copy and design | Week 2 to 3 | Interviews with partners, team photos |
| Compliance review on staging | Week 3 | Page by page sign-off |
| Go-live and redirect check | Week 4 | A named person available on launch day |
Content readiness drives everything: the 3 to 4 weeks start when the material exists.
Other risks, what stays on quote and what to ask
Beyond URLs, watch four things. Marketing copy: no promised returns, no performance figures, no invented awards or testimonials, unless local rules permit them and compliance agrees. Forms: name, email, phone, language preference, and a line asking visitors not to send account or asset details. Downtime: switch DNS at a quiet hour and leave mail records alone. Integrations: links to the client portal and custodian logins stay as links; a portal, a document vault, a CRM connection or custodian data feeds are on quote, never rebuilt inside a fixed-grid site.
Ask any provider: who owns the redirect map after launch; whether the domain and code are in the firm's name; where form data is stored and for how long; how compliance comments are collected on staging.
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When is a local agency the better choice?
A Gibraltar agency is the better choice if partners want regular face-to-face sessions, if the project includes a new brand, print and events, or if a board insists on a supplier within the jurisdiction. A remote studio fits a firm that knows its scope, can supply content quickly and wants a fixed price with a short schedule.
Mini case study
*Illustrative example, hypothetical firm.* Daniel is chief operating officer of Rosia Bay Family Office, an independent multi-family office in Gibraltar serving several international families. The current site has 62 indexed URLs: 9 regulatory and disclosure pages, 38 insights articles and 15 other pages.
The 301 map: the 9 disclosure pages keep their URLs; 30 articles migrate, 8 outdated ones redirect to the insights hub; of the 15 other pages, 11 map to new equivalents and 4 redirect to the home page. Total: 62 of 62 URLs with a destination.
Budget: Kolonell Premium at £6,900, plus an independent Spanish reviewer for 10 hours at £60 (third-party cost), so £600. Total £7,500, against a bilingual quote of £17,000 from a local agency, a difference of £9,500. The build runs 4 weeks after one week of inventory.
FAQ
How long does the URL inventory take?
For a site of 50 to 100 URLs, one working day for the crawl and the sorting, plus half a day of compliance review. It is the first task of week 1.
Do PDFs need redirects too?
Yes. Fee schedules and terms in PDF are often linked from emails and documents, so keep them at their old paths or redirect each one; 5 to 15 PDFs is typical for a small firm.
Is a Spanish version required in Gibraltar?
No, English is enough for many firms. If you want Spanish, it falls under Premium at £6,900, the multilingual tier, with languages set in the quote.
Can we keep our client portal?
Yes. Links to the existing portal and custodian logins are kept at no extra cost; any new portal or integration is quoted separately.
What happens if a 404 appears after launch?
It is fixed within the 3 months of included support, ideally within 24 hours. Search Console coverage should be checked weekly for at least 4 weeks.
Let's scope your project. Send us your current URL count, the languages you need and your target date, and we will return a fixed price from £3,900 with a 3 to 4 week build. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
