The verdict in three sentences
In Fribourg, redesigning the website of a wealth manager, family office or trust and fiduciary services firm costs CHF 12,000 to 35,000 with a local agency in 2026, while Kolonell's fixed grid is CHF 2,700, 4,500 or 8,200, delivered in 3 to 4 weeks once content is ready. The audience that changes everything is the next generation: heirs aged 30 to 45 who discover the firm on their phone, often in German in the Sense district or in French in Bulle, and who give up when faced with jargon. A successful redesign rewrites key pages in plain language, keeps regulatory pages reachable with a 301 redirect map, and deals with bilingualism from the scoping stage.
Who reads your site in 2026?
Long-standing clients, owners of family businesses, farmers and entrepreneurs from Pérolles, the Bourg or the Gruyère, already know the firm. The site mainly serves those who do not know you yet, or who will inherit the relationship.
| Reader | What they look for | Most common device | Suitable format |
|---|---|---|---|
| Family business founder, 60 and over | confirmation of seriousness, status, contact person | desktop | team page, regulatory status page |
| Heir, 30 to 45 | understand what the firm does in 2 minutes | phone | short pages, subheadings, glossary |
| German-speaking spouse or co-heir | the same information in German | phone | full German version, not a summary |
| Partner notary or lawyer | precise expertise, contact details | desktop | detailed services page |
| Entrepreneur preparing a sale | method, steps, first meeting | phone, then desktop | "How we work" page |
| Job applicant | firm culture | phone | simple careers page |
What does plain language look like in practice?
Plain language takes nothing away from precision: it replaces opaque phrases with sentences understood on first reading. FinSA's general rules on communication remain the compass: nothing misleading, no promise of returns, no performance published without compliance approval.
| Current wording | Plain version |
|---|---|
| "Holistic approach to intergenerational wealth structuring" | "We help families organise their wealth and prepare to pass it on." |
| "Discretionary and advisory mandates" | "Two ways of working: we manage for you, or we advise and you decide." |
| "Bespoke fiduciary and trust services" | "We administer structures such as trusts and companies on behalf of families." |
| "Optimised succession planning solutions" | "We prepare the succession of the family business with you and your notary." |
| "Superior, sustainable returns" | delete: a promise of results |
| "Contact us for an analysis of your wealth" | "Write to us and we will call you back for a first, no-obligation conversation." |
On mobile, aim for paragraphs of 3 to 4 lines and key pages under 800 words. Technical details move to a PDF or an annex page.
What budget should you plan in Fribourg in 2026, in two languages?
2026 ballpark based on typical agency quotes and public agency rate pages, for a 12 to 30 page site.
| Option | 2026 ballpark | German version | Typical timeline |
|---|---|---|---|
| Fribourg agency | CHF 12,000 to 35,000 | CHF 2,000 to 6,000 extra | 8 to 12 weeks |
| Finance specialist agency in Bern or Lausanne | CHF 30,000 to 55,000 | often included | 10 to 16 weeks |
| Freelancer | CHF 5,000 to 14,000 | independent translator to hire | 6 to 12 weeks |
| Kolonell Growth | CHF 4,500 | no, one language | 3 to 4 weeks |
| Kolonell Premium | CHF 8,200 | the multilingual tier, languages set in the quote | 3 to 4 weeks |
The Starter tier at CHF 2,700 suits a firm that wants a focused site in a single language. All tiers include a project manager reachable in the Swiss time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support; maintenance afterwards is on quote. Details are on the international offer page.
Which risks should you watch, and in what order?
- Regulatory pages: legal notice, regulatory status, complaints procedure and fee information must stay reachable from every page, in French and German if the site is bilingual.
- Search rankings: inventory every URL from Search Console and a crawl, build the 301 map line by line, submit the new sitemap, monitor 404s for 6 weeks.
- Plain-language rewrite: every rewritten page goes back through compliance; allow 3 to 10 internal days in week 3.
- Insights archive: keep original dates, retire what has become misleading, redirect the rest.
- Portal and custodian links: tested one by one; the portal itself stays on quote and is never rebuilt inside a fixed-price site.
- Personal data: minimal form (never asset amounts or account numbers), privacy notice aligned with the revised Federal Act on Data Protection (nLPD), in force since 1 September 2023. This is not legal advice.
- Switch-over: outside office hours, DNS TTL lowered 48 hours before.
Typical schedule: week 1 scoping and inventory, week 2 mobile-first mockups, week 3 build, bilingual content and compliance review, week 4 redirects and go-live.
Questions to ask any provider: who rewrites the copy in plain language, how the German version is produced and reviewed, who holds the domain and hosting, and how testing on phones is done.
When is a local agency the better choice?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If you want in-person writing workshops with the partners and members of client families, if the German version must be written by a German-speaking copywriter working alongside you, or if the project includes a client portal, a Fribourg or Bern agency brings useful proximity. Plan CHF 25,000 to 55,000 and 10 to 16 weeks.
Mini case study
Illustrative example. Laurent Bersier runs a trust and fiduciary services firm in Pérolles. His clients are handing their businesses to children who live between Fribourg, Bern and Zurich. His "Business succession" page runs to 1,900 words.
- Current reading time: 1,900 words ÷ 200 words per minute = about 9.5 minutes
- After the rewrite: 800 words, about 4 minutes, with technical detail moved to a PDF
- Kolonell Premium, French and German: CHF 8,200
- Independent German-speaking proofreader (third-party cost): CHF 700
- Total: CHF 8,900, against CHF 35,000 for the local quote including German
Schedule: 2 weeks of preparation, then 4 weeks of project work. To price your own case, request a free quote.
FAQ
How much does a family office website redesign cost in Fribourg?
CHF 12,000 to 35,000 with a local agency, 2026 ballpark, plus CHF 2,000 to 6,000 for German. Kolonell's grid is fixed: CHF 2,700, 4,500 or 8,200.
Can the site be in French and German?
Yes, with Premium at CHF 8,200, the multilingual tier, languages set in the quote. A review by an independent German speaker remains a third-party cost if you want one.
Is plain language compatible with regulatory requirements?
Yes, as long as the text stays accurate and approved by compliance. Allow 3 to 10 internal days of review.
Should we design for phones first?
For heirs, yes: most discover the firm on mobile. Key pages under 800 words take about 4 minutes to read.
How long does the project take?
3 to 4 weeks once content is ready, usually preceded by 2 weeks of text preparation.
Let's scope your project. A plain-language redesign, bilingual if needed, with a 301 map and compliance review, from CHF 2,700 to 8,200, live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
