Website redesign for a wealth management firm or family office in Bath: budget, timeline and risks (2026)

The verdict in three sentences

For a Bath wealth manager serving international and expatriate families, the hardest part of a website redesign is usually the insights archive: years of market commentary, tax-year notes and cross-border planning articles that need sorting, redirecting and attaching to proper author pages. Expect £6,500 to £16,000 with a small local studio in 2026, against £3,900 for Growth or £6,900 for Premium on Kolonell's fixed grid, with 3 to 4 weeks of build once the archive decisions are made. Budget the archive triage and the compliance review of every republished piece before you compare design quotes.

What signals that a Bath wealth firm needs a redesign?

Firms in the Georgian centre, Lansdown or Widcombe often serve retirees, family businesses, landed estates in Somerset and families who have lived abroad or still do. Their sites tend to show the same symptoms: an archive of commentary where 2019 articles sit next to this year's with no date shown, author names that are plain text instead of links, a single English version while part of the client base reads more comfortably in another language, and a contact form that asks for portfolio values. Any one of these is a reason to plan; three or more usually justify a full redesign rather than a refresh.

What do you do with years of market commentary?

Archive migration is where expat-focused firms lose search visibility and where outdated statements create compliance exposure. Sort every article into one of four decisions before the build starts.

Why do author pages matter in the redesign?

Clients choosing a firm to manage a family's affairs across borders want to know who writes the analysis. A dedicated page for each adviser, with role, qualifications described in general terms, languages spoken and a list of their articles, turns the archive into a trust signal. Keep each existing team URL, or redirect it individually; author URLs often hold search history from people typing an adviser's name. When an adviser leaves, their articles move to a firm author page and their profile is redirected, never left as a 404.

How much will the redesign cost, and what stays on quote?

Market figures are a 2026 ballpark based on typical agency quotes and public agency rate pages in Bath and Bristol.

Starter at £2,300 suits only a very compact site. Every tier includes a project manager reachable in UK hours, native English or French copywriting and delivery in 3 to 4 weeks once content is ready. Details on the international offer page.

Which risks should the plan cover?

• Search traffic: export every URL from the CMS and Search Console, build the 301 map from the archive decisions above, then monitor Search Console for 4 weeks.
• Regulated content: financial promotion rules and Consumer Duty are described here generally; no promise of returns, no performance figures, testimonials only where rules permit, and compliance signs off every page and every republished article before go-live.
• Regulatory pages: legal notices, complaints procedure, regulatory status and fee disclosures stay in the footer of every language version.
• Data: forms collect name, email, country of residence and topic only, never account numbers or asset details, in line with UK GDPR and the Data Protection Act 2018; cookies and marketing email follow PECR.
• Portal links: client portal and custodian logins are tested on mobile before the switch.
• Accessibility: aim for WCAG 2.2 AA, relevant to the Equality Act 2010. This is not legal advice.

Timeline in brief: archive triage and URL inventory (your side, 1 to 2 weeks), design in week 1, build and migration in weeks 2 and 3, compliance sign-off and redirects in week 3 to 4, switch with DNS TTL lowered 48 hours before.

Ask any provider: how will the archive be migrated and who checks dates; will author pages keep their URLs; are domain, hosting and analytics in the firm's name; what exactly happens after the support period.

When is a local Bath agency the better choice?

A local agency fits when the archive needs a content strategist on site for several weeks, when the firm wants filmed adviser interviews in its Georgian offices, or when the redesign comes with a rebrand and printed materials for client events. If the archive decisions can be made internally and the portal only needs linking, a fixed grid keeps the budget controlled.

Mini case study

Illustrative example: Charlotte, marketing lead at a hypothetical Lansdown wealth manager serving expatriate families. The archive holds 220 articles: 90 are kept, 60 are merged into 20 dated digests and 70 are retired with redirects to category pages, so 90 + 60 + 70 = 220 are all accounted for. The new site launches with 90 + 20 = 110 articles, each linked to one of 6 author pages. A local studio quotes £15,000; Charlotte chooses Kolonell Premium at £6,900, the multilingual tier with languages set in the quote, a gap of £8,100.

FAQ

Should we delete old market commentary?

Retire pieces with outdated figures, but redirect them rather than deleting outright. In the illustrative example above, 130 of 220 articles are merged or retired.

Do author pages need to be updated when someone leaves?

Yes, move their articles to a firm author and redirect the profile within a week. Leaving a 404 on an adviser's name loses search visits and looks careless.

Can the archive be migrated within 3 to 4 weeks?

Yes once the keep, merge or retire decisions are made. Most firms need 1 to 2 weeks beforehand to make those decisions with compliance.

How are other languages handled?

Premium at £6,900 is the multilingual tier, with languages set in the quote. Each language version keeps its own URLs, linked to the others.

What should a contact form ask expatriate clients?

Name, email, country of residence and topic, 4 fields. Asset details and account numbers belong in the secure onboarding process.

Let's scope your project. Send us the number of articles in your archive, your advisers and the languages you need, and we will return a fixed price with archive scope stated. See the international offer or request a free quote: detailed reply within 48 hours.