The verdict in three sentences
A wealth management website redesign in Amsterdam costs EUR 15,000 to 45,000 with a local agency in 2026, and EUR 2,700 to 8,200 on the Kolonell fixed grid, with client portals and integrations priced separately. The real risk is rarely the design: it is losing organic traffic because old URLs were not redirected, and publishing promotional copy that nobody checked against AFM expectations. A well-prepared project takes 3 to 4 weeks once content is signed off, with a 301 redirect map and a compliance review completed before go-live.
Which signals show a redesign is due?
An Amsterdam wealth manager or family office does not need a flashy website. It needs a site that reassures, within ten seconds, a Dutch founder who has just sold a company, or an expat settled in Amstelveen looking for a manager who speaks their language. Several signals show the current site no longer does that job.
- The site exists only in Dutch, or the English version is an outdated machine translation, while a growing share of prospects is international.
- The cookie banner fires analytics trackers before consent, something the Autoriteit Persoonsgegevens watches closely.
- Team profiles and regulatory information (licence, status, risk warnings) are out of date.
- The client portal link points to an old address or breaks on mobile.
- The CMS is no longer maintained and every change goes through a supplier billing by the hour.
What budget should you plan for the redesign?
The ranges below are 2026 ballpark figures based on typical agency quotes and public agency rate pages in Amsterdam. They cover a corporate site of 10 to 25 pages in Dutch and English.
| Option | 2026 redesign budget | Typical timeline | What is included |
|---|---|---|---|
| High-end local agency (Zuid, Canal Belt) | EUR 30,000 to 45,000 | 10 to 16 weeks | Brand strategy, bespoke design, NL/EN copywriting |
| Mid-sized local agency | EUR 15,000 to 30,000 | 8 to 12 weeks | Bespoke design, CMS, content migration |
| Senior freelancer | EUR 5,000 to 15,000 | 6 to 10 weeks | Design and build, copywriting often extra |
| Kolonell Starter | EUR 2,700 | 3 weeks | Polished corporate site, native copywriting, 3 months of support |
| Kolonell Growth | EUR 4,500 | 3 to 4 weeks | More pages, bilingual, migration and redirects |
| Kolonell Premium | EUR 8,200 | 4 weeks | Full architecture, in-depth content, premium design |
| Client portal, CRM integrations | On quote | Varies | Priced separately with any provider |
The full international grid is on the websites offer page. Kolonell prices include a project manager reachable in your time zone, native English or French copywriting and three months of support. Search work beyond the migration itself is priced on quote.
What is a realistic timeline, phase by phase?
The timeline depends less on the provider than on content availability and compliance review. In a wealth management firm, the compliance officer usually sets the pace.
| Phase | Scope | Kolonell duration | Typical local agency duration |
|---|---|---|---|
| Scoping | URL inventory, sitemap, goals | 2 to 3 days | 1 to 2 weeks |
| Content | NL/EN copy, team profiles, disclosures | 1 week (if sources are provided) | 2 to 4 weeks |
| Design | Mock-ups, restraint, accessibility | 4 to 5 days | 2 to 4 weeks |
| Build | Development, cookie consent, forms | 1 week | 3 to 5 weeks |
| Compliance review | Risk warnings, financial promotions | Depends on your team, 3 to 10 days | Same |
| Go-live | 301 redirects, Search Console, testing | 1 to 2 days | 1 week |
Plan for 3 to 4 weeks of production once content is ready, plus your internal sign-off time.
What are the main risks and how do you control them?
Organic traffic loss. This is risk number one. First export the full list of existing URLs (sitemap, Search Console, a crawler), then map every old URL to its new address in a 301 redirect plan. After go-live, submit the new sitemap in Google Search Console and monitor 404 errors for 4 to 8 weeks.
Content migration. Older publications (market letters, allocation notes) often carry search value. Decide page by page: keep, merge, or archive with a redirect.
Client portal links. The portal itself stays in place, but every link must be tested. A portal redesign or an integration with your reporting tool is priced on quote.
Downtime. A scheduled DNS switch on a Friday evening, with a signed-off staging environment, keeps downtime to a few minutes.
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Content compliance. The AFM expects financial firms to communicate in a clear, balanced and non-misleading way, with appropriate risk warnings. Have every promotional page reviewed before launch. On data, the GDPR (AVG in Dutch) requires a lawful basis for form data and prior consent for non-essential cookies. The European Accessibility Act has applied since June 2025 to certain consumer-facing services, including some banking services: check with your adviser whether it covers your activity, and target WCAG 2.1 AA in any case. This is not legal advice.
When is a local agency the better choice?
To be honest: if your redesign includes a new brand identity, team photo shoots in Amsterdam, weekly in-person workshops with the partners, or a simultaneous client portal rebuild with your software vendor, a well-established local agency is often the better fit. A remote studio is enough when the brand already exists, recent photography is available and the main goal is a clear, bilingual, fast and compliant site.
Questions to ask any provider: who writes the English and the Dutch versions? Who owns the code and the domain? Is the redirect plan delivered as a spreadsheet? How many weeks of monitoring after go-live?
Mini case study
Illustrative example: Pieter, partner in a 12-person family office near the Vondelpark, receives a local quote of EUR 32,000 for a bilingual redesign. His site has 60 indexed URLs and generates around 25 first-meeting requests per year. He chooses the Premium offer at EUR 8,200, plus a local photography budget of EUR 1,500, for a total of EUR 9,700. Saving: EUR 22,300. The redirect plan covers all 60 URLs, and the internal compliance review takes 6 days. If just one extra request per year turns into a mandate, the investment is more than covered.
FAQ
How much does a wealth management website redesign cost in Amsterdam?
In 2026, expect EUR 15,000 to 45,000 with a local agency depending on size and level of customisation. The Kolonell fixed grid runs from EUR 2,700 to 8,200, with client portals and integrations priced on quote.
How long does a redesign take?
At Kolonell, 3 to 4 weeks once content is ready. With a local agency, 8 to 16 weeks is common, largely because of sign-off cycles.
How do you avoid losing search rankings?
Inventory every URL, 301 redirect each one to its equivalent and monitor Search Console for 4 to 8 weeks. A redesign without a redirect plan can cause a sharp drop in organic traffic.
Do you need both Dutch and English pages?
For an Amsterdam manager, usually yes: expat and international founder clients expect a native English version. Bilingual pages are included from the Growth offer at EUR 4,500.
Is the client portal rebuilt during the redesign?
Not necessarily. Links are kept and tested; a portal redesign or integration is priced on quote, with 1 to 2 extra weeks of scoping.
Let's scope your project. Send us your page count, languages and target date, and we will price the redesign, the redirect plan and the timeline. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
