The verdict in three sentences
In Utrecht, an established Dutch agency usually charges 6 000 to 30 000+ EUR for a wealth management or family office website, and a freelancer 2 500 to 8 000 EUR (2026 ballpark, highly dependent on scope). Kolonell works on a fixed grid of 2 700 EUR (Starter), 4 500 EUR (Growth) and 8 200 EUR (Premium), with native English or French copywriting and a project manager on Google Meet. For a small firm that wants a sober, credible and compliant site, the budget difference is often several thousand euros, as long as you plan for the Dutch version.
This comparison is for the people deciding in Utrecht and around it, in Zeist, Bilthoven or the Utrechtse Heuvelrug: the founder of an independent wealth advisory firm, the managing partner of a multi family office, or the director of a single family office that has relied on word of mouth until now.
Why do Utrecht quotes vary so much?
Utrecht sits in the middle of the country, half an hour from Amsterdam, and is home to the head office of major financial players such as Rabobank. The agency market is dense: design studios, full-service agencies and senior freelancers coming from the Amsterdam scene. The ranges below draw on the public rate cards of some agencies, the minimum project sizes listed on Clutch.co profiles and the rates seen on Malt and Upwork. Hourly rates published by Dutch agencies often sit around 75 to 150 EUR depending on seniority. These are ballparks, not official figures.
| Provider | 2026 ballpark price | Typical timeline | Copywriting | Support after delivery |
|---|---|---|---|---|
| Full-service agency (Utrecht, Amsterdam) | 12 000 to 30 000+ EUR | 10 to 16 weeks | Often an extra, billed separately | Monthly contract, quoted |
| Local design studio | 6 000 to 15 000 EUR | 6 to 12 weeks | Copy supplied by the client | Varies |
| Freelancer (Malt, Upwork) | 2 500 to 8 000 EUR | 4 to 10 weeks | Rarely included | Hourly |
| Kolonell Starter | 2 700 EUR | 3 to 4 weeks | Native EN or FR | 3 months included |
| Kolonell Growth | 4 500 EUR | 3 to 4 weeks | Native EN or FR | 3 months included |
| Kolonell Premium | 8 200 EUR | 4 to 6 weeks, written schedule | Native EN and FR, multilingual site | 6 months included |
What does each Kolonell plan cover for an Utrecht wealth manager?
| Need | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Pages | 5 custom pages | 10+ pages | Unlimited pages |
| Philosophy, services, team, governance | Yes, short form | Yes, one page per service | Yes, with detailed pages per practice |
| Video call booking | Yes | Yes | Yes |
| Insights or newsletter section | No | Yes (blog) | Yes, with content strategy |
| Languages | EN or FR | EN or FR | Native EN and FR, Dutch supplied by you |
| Search optimisation (SEO) | Basic optimisation | Full professional SEO, advanced analytics | Expert SEO and content strategy |
| Secure client area | Quoted on request | Quoted on request | Quoted on request |
Every plan includes a project manager reachable in your time zone (the team is in Senegal, on GMT, one or two hours behind Utrecht depending on the season), a written weekly update, a domain in your name and full handover of all access. Payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. The details are on the page for our international offer.
What a wealth management site needs in the Netherlands
The site must reassure first. No client names, no performance figures, no AUM unless the firm already publishes it. You need pages that explain the investment philosophy, wealth planning, succession and philanthropy, present the team and governance, and a secure contact form.
The local working language is Dutch, but English is very widely used in finance and among the international families of the region. Kolonell writes natively in English and French: the Dutch version is supplied by your translator or quoted separately.
On regulation, the GDPR applies, overseen by the Autoriteit Persoonsgegevens. Financial marketing rules depend on your licence: for firms in scope, that means the MiFID II rules on marketing communications, supervised by the AFM. Your compliance officer validates content before publication. The European Accessibility Act applies from 28 June 2025 to certain services: check whether your activity is covered. A single family office with no outside clients may still want a discreet site, for banks, hiring and partners. This is not legal advice.
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Red flags in a quote
Be wary of a quote that states neither the number of pages nor the languages, a domain registered in the agency's name, hosting you cannot leave, or a mandatory 24-month maintenance commitment. Ask who writes the copy too: many agencies bill copywriting on top, even though it is a large share of the work on a financial site.
Mini case study
Illustrative example: Pieter, founder of a four-person wealth advisory firm in Utrecht, receives an agency quote of 14 000 EUR, plus 2 000 EUR for copywriting and 120 EUR per month for maintenance. Over three years: 14 000 + 2 000 + 4 320 = 20 320 EUR. With Kolonell Growth at 4 500 EUR (English copywriting included, 3 months of support), a Dutch translation ordered for 1 500 EUR and the same 120 EUR per month assumption over 33 months (3 960 EUR), he lands at 9 960 EUR. That is roughly 10 360 EUR saved over three years for a comparable scope.
FAQ
What budget should I plan for a family office website in Utrecht? With a local agency, 6 000 to 30 000+ EUR depending on scope, as a 2026 ballpark. With Kolonell, 2 700, 4 500 or 8 200 EUR.
Can the site be in Dutch? Yes, from Premium the site is multilingual, but the Dutch version is supplied by your translator or quoted separately. Kolonell writes natively in English and French.
How long does it take? 3 to 4 weeks for Starter and Growth from the kickoff call, 4 to 6 weeks for Premium with a written schedule.
What happens after the 3 months of support? Maintenance is quoted to fit your site. On Premium, the included support lasts 6 months.
Do you have references I can check? Yes, two public projects: TR Signing Group (notary and apostille services in New Jersey, bilingual English and French site) and Orven Properties (off-plan real-estate advisory in Dubai, site in three languages).
To pin down your scope before comparing, ask for a detailed quote.
Let's scope your project. A Growth site at 4 500 EUR or a Premium site at 8 200 EUR for your Utrecht wealth firm, live in 3 to 6 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.