The verdict in three sentences
In Palm Beach and across the bridge in West Palm Beach, a family office or wealth management website from a local agency typically costs 15 000 to 50 000+ USD in 2026, the top of US ranges, because the market has absorbed firms and families relocating from New York and Connecticut. Kolonell delivers a discreet, carefully written site for 2 900, 4 900 or 8 900 USD, with a project manager available on Eastern Time, native English copy and 3 months of support after launch. For a family office, the right question is how little the site should say and who controls it, and the price gap simply makes that question easier to answer well.
Why do Palm Beach quotes run so high?
Over the past several years, West Palm Beach has drawn hedge funds, private equity firms and wealth managers to new office towers along Flagler Drive, and the press has nicknamed the area Wall Street South. On the island, Worth Avenue and Royal Poinciana Way host private banks and trust companies, and Palm Beach Gardens and Jupiter add their own cluster of advisers. Agencies that serve this clientele price the luxury positioning, the in-person meetings during the season and, often, a New York cost base.
The ranges below are a prudent ballpark from public agency rate cards, Clutch.co agency profiles with minimum project sizes and freelance platform rates. Hourly rates of 100 to 200 USD are commonly published by US agencies, and high-end studios here are usually at the top of that band. They vary with scope.
| Option for a Palm Beach firm | 2026 ballpark | Typical delay | Usually included | After launch |
|---|---|---|---|---|
| Luxury branding agency, Palm Beach or New York | 25 000 to 50 000+ USD | 12 to 20 weeks | Brand strategy, bespoke design, photo direction | Retainer, quoted |
| West Palm Beach digital agency | 15 000 to 35 000 USD | 8 to 14 weeks | Design, CMS build, some copy editing | Retainer or hourly |
| Freelancer (local or platform) | 4 000 to 12 000 USD | 4 to 10 weeks | Build on a theme | Hourly |
| Kolonell Starter | 2 900 USD | 3 to 4 weeks | Essential pages, native copy, project manager | 3 months included |
| Kolonell Growth | 4 900 USD | 3 to 4 weeks | Full site, insights section, richer layouts | 3 months included |
| Kolonell Premium | 8 900 USD | Usually 4 to 6 weeks, written schedule | Bespoke design, bilingual EN/FR, more pages | 3 months included |
The tiers are detailed on our website offer for clients abroad.
Single family office, multi-family office or RIA: which site do you need?
In Palm Beach the same word, family office, covers very different structures. The site follows the structure, not the other way round.
| Your structure | What the site must do | Typical Kolonell tier |
|---|---|---|
| Single family office, no outside clients | Confirm the office exists, give a contact route for bankers, counsel and deal flow, say nothing about the family's assets | Starter, 2 900 USD |
| Single family office with a foundation | Add the foundation's mission, grant areas and an application contact | Growth, 4 900 USD |
| Multi-family office | Philosophy, services, governance, team bios, onboarding process, disclosures | Growth, 4 900 USD |
| RIA serving international families | Same as above plus a bilingual EN/FR version | Premium, 8 900 USD |
| Office needing a client or investor login | Secure portal, document sharing, reporting | Custom application, quoted on request |
Content rules that hold for all of them: no client names, no performance numbers, no AUM unless already published, secure contact form with minimal fields, legal notices and regulatory disclosures. Services pages typically cover wealth planning, investment advisory, succession, philanthropy, relocation and domicile coordination with attorneys and CPAs. Kolonell writes natively in English and French; Spanish, Portuguese or other languages are supplied by you or quoted separately.
Compliance, factually: SEC registered investment advisers fall under the SEC Marketing Rule, state registered advisers under the Florida Office of Financial Regulation, broker dealers under FINRA, and the firm's compliance officer must validate the content. Florida's privacy statute is aimed mainly at very large companies, so check with counsel what applies to you, and use WCAG 2.1 AA as the accessibility reference against ADA claims. This is not legal advice.
How to read a Palm Beach agency proposal
Ask for build, copy, photography, hosting, retainer and change requests on separate lines. Hosting and domain are paid to the provider in every case, usually tens to a few hundred USD a year, so they do not change the comparison. After our 3 included months, Kolonell maintenance is quoted, and ongoing SEO work is quoted on request.
Red flags: the agency registers the domain in its own name, the brand strategy phase is billed before any page scope is fixed, copy is described as client supplied, the timeline ignores compliance review, or nobody can tell you who will answer your email in March, at the height of the season.
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Illustrative example, fictional persona. Charles is the chief operating officer of a single family office that moved from Manhattan to a Flagler Drive tower. The family also runs a small foundation. A Palm Beach branding agency proposes 38 000 USD over 16 weeks; a West Palm Beach agency proposes 19 000 USD.
He chooses Kolonell Growth at 4 900 USD, two payments of 2 450 USD by bank transfer, with one page for the office and three for the foundation. With the same hosting and maintenance line budgeted for each option over three years, the gap is 14 100 USD against the West Palm Beach agency (19 000 minus 4 900) and 33 100 USD against the branding agency. Should the family later want a grant application portal, it would be scoped as a custom application, quoted on request.
Kolonell's real references include TR Signing Group (trsigninggroup.com), a bilingual EN/FR notary and apostille site in New Jersey with booking calendar and back office, and Orven Properties (orvenproperties.com), a trilingual FR/EN/AR off-plan real estate advisory site in Dubai with project pages and investor guides.
FAQ
Is a 2 900 USD site credible for a Palm Beach family office?
For a single family office that only needs to confirm its existence and offer a contact route, yes. Credibility comes from restraint and careful writing, which Starter includes.
Can you schedule around the Palm Beach season?
Yes. Calls are booked on Eastern Time at an hour that suits you, with a written weekly update, and delivery in 3 to 4 weeks lets you launch before November.
Do you offer a French version for European clients?
Yes, from Premium at 8 900 USD, written natively in English and French. Other languages are supplied by you or quoted separately.
How are payments made?
Bank transfer or Wise, 50 % at kickoff and 50 % at delivery, so 4 450 USD twice on Premium.
Who owns the site?
You do: the domain is registered in your name and all access is handed over at delivery.
Let's scope your project. Tell us whether you run a single family office, a multi-family office or an advisory firm, the pages you need and your season deadline, and we will propose Starter, Growth or Premium. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.