The verdict in three sentences
A group of 12 clinics should treat its website as a database of locations rendered as pages, not as 12 mini-sites to maintain. The item that moves the budget between €15,000 and €28,000 excl. VAT is connected online booking with the veterinary practice software. Multi-location local SEO and reliable display of 24/7 emergencies are the two features that bring in the most clients.
The requirements template in 7 blocks
| Block | Expected content | Share of budget |
|---|---|---|
| Context and goals | 12 clinics, booking volumes, quantified targets (30% online bookings) | 0% |
| Location database | one record per clinic: hours, team, services, species, photos | 15 to 20% |
| Generated pages | one page per clinic and per service (12 × 6 = 72 pages) | 10 to 15% |
| Online booking | connector to practice software or third-party widget | 25 to 35% |
| Emergencies and on-call | dynamic banner, on-call clinic by time and location | 5 to 10% |
| Local SEO and content | VeterinaryCare Schema, Google profiles, 20 advice articles | 15 to 20% |
| Hosting, GDPR, maintenance | EU hosting, backups, SLA, €300 a month | 10 to 15% |
For each block, state what is mandatory and what is optional: providers can then price comparable variants.
2026 budget by booking option
Orders of magnitude for 12 locations in France, excl. VAT.
| Option | Build cost | Recurring cost | Pros | Limits |
|---|---|---|---|---|
| Link to an existing booking platform | €15,000 to €18,000 | €50 to €150 per clinic per month | fast, 6 to 8 weeks | experience off-site, data held by third party |
| Practice software's embedded widget | €18,000 to €22,000 | included or €30 to €80 per clinic | real calendar, little development | constrained design |
| Custom API connector | €22,000 to €28,000 | maintenance €300 to €450 a month | unified journey, stats per clinic | depends on vendor API |
| Request form with callback by reception | €13,000 to €15,000 | reception time | no technical prerequisite | 20 to 40% of requests lost |
Before choosing, ask the practice software vendor whether it exposes an availability API. That single question can save or cost the project €6,000.
Technical requirements not to forget
EU hosting with daily backups kept for 30 days, 99.9% uptime, mobile load time under 2.5 seconds, GDPR compliance (records, cookie consent, retention period for requests) and accessibility aligned with WCAG AA. Plan a back office where each clinic director edits their own hours and team without going through head office, with optional approval.
Mini case study
Thomas, operations director of a group of 12 veterinary clinics in western France, picks the API connector at €25,000 plus €300 a month. Over 3 years, the total cost is 25,000 + 36 × 300 = €35,800. Each clinic receives about 900 booking calls a month; if 30% move online, that frees 270 three-minute calls, or 13.5 reception hours per clinic per month. At a loaded hourly cost of €22, the gain reaches 12 × 13.5 × 22 × 36 = €128,300 over 3 years.
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FAQ
One site per clinic or one group site?
A group site with one page per clinic under the same domain concentrates SEO authority. Twelve separate sites cost 3 to 5 times more to maintain.
How long does delivery take?
Allow 10 to 16 weeks, including 3 to 4 for the booking connector and its testing with the practice software vendor.
How do you handle night emergencies?
A dynamic banner reads the on-call schedule and shows the nearest open clinic with its phone number. This module costs €1,500 to €3,000.
What does €300 a month of maintenance cover?
Security updates, monitoring, backups and 2 to 3 hours of changes per month. New modules are quoted separately.
Does local SEO work across 12 towns?
Yes, if each clinic page has at least 400 unique words, marked-up address and reviews. Aim for 10 to 30 Google reviews per clinic in the first year.
Let's scope your project. We write the requirements with you, then build the multi-clinic site (generated pages, connected booking, EU hosting) for €15,000 to €28,000 excl. VAT, in 10 to 16 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
