The verdict in three sentences
For a group of 7 veterinary clinics around Amsterdam, a multi-location website rebuild costs 14,000 to 25,000 EUR in 2026 depending on how deep the local pages go, plus 1,500 to 3,000 EUR for a booking connector to the practice management system. The real return comes from a target of 22 % of appointments booked online, which frees front-desk time in every clinic. Plan for about 10 weeks and 150 to 250 EUR per month of maintenance, with data handling compliant with the AVG (GDPR).
What a multi-clinic website must do in 2026
A veterinary group has two audiences: pet owners searching for dierenarts Amstelveen open zaterdag, and vets the group wants to hire. The site has to serve both without mixing them.
For clients, each clinic needs its own page with address, opening hours, team, specialities (exotics, orthopaedic surgery, imaging, behaviour), parking and a booking button, in Dutch and English given Amsterdam's international population. These pages also feed the Google Business Profiles that drive most calls. For recruitment, a careers page with open roles reduces reliance on recruiters charging 15 to 20 % of annual salary, a real issue given the Dutch vet shortage.
Online booking is the structural module. It must read real availability from the clinic software, handle reasons with different durations (vaccination 15 minutes, consultation 20 minutes, surgery on request) and send SMS reminders to reduce no-shows.
Budget by depth of local pages
| Scope | Content | Budget | Timeline |
|---|---|---|---|
| Essential | group home, 7 simple clinic pages, contact, NL/EN | 14,000 EUR | 8 weeks |
| Standard | rich clinic pages (team, specialities), careers | 18,000 EUR | 10 weeks |
| Advanced | pages per speciality and district, pet health blog | 21,500 EUR | 10 weeks |
| Full | advanced plus a health plan member area | 25,000 EUR | 12 weeks |
| Booking connector | practice management system integration | 1,500 to 3,000 EUR | included |
| Maintenance | updates, backups, small changes | 150 to 250 EUR/month | n/a |
The Standard tier fits most groups of 5 to 10 clinics. The Full tier becomes relevant when the group sells a subscription pet health plan.
Online booking: integrate or redirect?
| Option | Upfront cost | Recurring cost | Client experience | Data |
|---|---|---|---|---|
| Link to a third-party platform | 0 EUR | 50 to 120 EUR/month per clinic | leaves the site | held by third party |
| Embedded platform widget | 500 EUR | 50 to 120 EUR/month per clinic | acceptable | held by third party |
| Direct connector to clinic software | 1,500 to 3,000 EUR | included in maintenance | seamless, on site | held by the group |
| Custom module with own calendar | 6,000 EUR and up | 80 EUR/month | fully tailored | held by the group |
For 7 clinics, a third-party platform at 80 EUR per month per clinic costs 6,720 EUR a year. A direct connector, paid back within the first year, is often the most profitable option, provided the software vendor offers an API. Under the AVG, a direct connector also keeps client data in the group's own processing chain, which simplifies the data processing agreement.
Mini case study
Sanne, operations director of a 7-clinic veterinary group around Amsterdam, handles about 5,600 appointments per month, all booked by phone. Each booking call lasts 3 minutes on average.
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With 22 % of bookings online, that is 1,232 fewer calls per month: 1,232 × 3 min = about 62 front-desk hours freed each month. Valued at 28 EUR per fully loaded hour, that is roughly 1,730 EUR per month. The Standard project with connector (18,000 + 2,500 = 20,500 EUR) pays back in just under 12 months, before counting fewer no-shows thanks to SMS reminders.
FAQ
How much does a veterinary group website rebuild cost in Amsterdam?
Between 14,000 and 25,000 EUR for 7 clinics, depending on how rich the local pages are. Add 1,500 to 3,000 EUR for the booking connector.
Can the site connect to our practice management software?
Yes when the vendor offers an API or a partner booking module. The connector reads real slots and avoids double bookings, for 1,500 to 3,000 EUR depending on complexity.
What online booking rate should we target?
A 22 % target within 6 months is realistic for an urban client base. Groups that show the booking button on Google Business Profile sometimes exceed 30 %.
What does AVG compliance require?
A cookie banner with real consent, a privacy statement in Dutch, data processing agreements with every provider and EU hosting. Pet owner data is personal data even if pet health data itself is not.
How long does the project take?
About 10 weeks for the Standard tier, including 2 weeks to collect photos and team bios from the 7 clinics.
Let's scope your project. Tell us the number of clinics, your practice software and your specialities, and we will price the site and booking connector with a 10-week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
