The verdict in three sentences
For a group of four veterinary clinics in Amsterdam, the website must centralise appointment booking and support vet recruitment, two problems a basic brochure site does not solve. In 2026, plan for 18,000 to 45,000 EUR ex. VAT for the site, including an online booking module linked to the four clinics' diaries. With an average consultation of 50 to 75 EUR, recovering 10 missed appointments per week per clinic pays for the project in under a year.
An architecture built for several clinics
A multi-site group needs one shared brand and strong local pages. A cat owner in De Pijp searches vet De Pijp, a dog owner in Amstelveen searches emergency vet Amstelveen. Each clinic therefore needs its own page, opening hours, team, specialities and Google Business profile, while sharing a single booking module.
| Site component | Role | Budget ex. VAT (2026 estimate) |
|---|---|---|
| Brand foundation and design | Shared identity, 15 to 20 pages | 8,000 to 18,000 EUR |
| 4 local clinic pages | Hours, team, directions, reviews | 1,500 to 4,000 EUR |
| Speciality pages | Surgery, imaging, exotics, dentistry | 1,500 to 4,000 EUR |
| Careers page | Vacancies, benefits, online application | 1,200 to 3,500 EUR |
| Dutch and English versions | Translation and adaptation | 1,500 to 4,500 EUR |
| Online booking module | Slots per clinic and vet, reminders | 3,500 to 9,000 EUR |
| Optimising 4 Google Business profiles | Photos, categories, review replies | 800 to 2,000 EUR |
| Total | Depending on scope | 18,000 to 45,000 EUR |
The careers page is often overlooked, wrongly. The Dutch market is short of experienced practising vets, and candidates compare groups on their online image: equipment, continuing education budget, on-call rota.
The booking module: three options in 2026
The choice depends on the practice management software already in use and the level of integration required.
| Option | How it works | Upfront cost | Recurring cost |
|---|---|---|---|
| Third-party platform widget | Simple embed, data hosted by the vendor | 0 to 1,000 EUR | 60 to 180 EUR per month per clinic |
| Light custom module | Slots per clinic and vet, SMS reminders | 3,500 to 6,000 EUR | 100 to 250 EUR per month (SMS, hosting) |
| Module integrated with practice software | Sync of patient records and diaries | 6,000 to 9,000 EUR | 150 to 400 EUR per month |
| SMS and WhatsApp reminders | Cuts no-shows by 30 to 40 % | Included or 700 EUR | 0.05 to 0.10 EUR per message |
| GDPR (AVG) compliance | Privacy notice, consent, processor agreements | 500 to 1,500 EUR | Annual review |
Pet owners' data is personal data. A clear privacy notice and data processing agreements with every vendor are essential, especially when reminders go through WhatsApp.
What centralised booking delivers
| Indicator (2026 estimate) | Before | After |
|---|---|---|
| Share of appointments booked online | 10 to 20 % | 45 to 65 % |
| No-show rate | 8 to 12 % | 5 to 7 % |
| Inbound calls per clinic per day | 50 to 80 | 30 to 45 |
| Front desk time spent on the phone | 4 to 5 h per day | 2 to 3 h per day |
| Average time to fill a vet vacancy | 4 to 7 months | 2 to 4 months |
The first gain shows up in front desk time, which can be redirected to clients in the waiting room and to payments.
Mini case study
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Dr de Vries, founder of a four-clinic group in Amsterdam and Amstelveen, invests 32,000 EUR ex. VAT in the site and a booking module with SMS reminders, plus 250 EUR per month in running costs. Each clinic recovers 6 appointments per week through fewer no-shows and out-of-hours bookings, with an average spend of 65 EUR. Over 48 weeks, that is 4 × 6 × 48 × 65 = 74,880 EUR in additional revenue. Even at a 40 % margin, the project pays for itself in just over a year, before counting the value of a faster vet hire.
FAQ
One site per clinic or a single site?
A single site with a strong page per clinic is better: it concentrates SEO authority and costs 30 to 50 % less than four separate sites. Each local page stays linked to its own Google Business profile.
Can consultation prices be shown?
Showing a base consultation fee, often 50 to 75 EUR, and ranges for vaccinations reassures clients. Surgical procedures remain quoted after examination.
Should emergencies go through online booking?
No, emergencies need a direct phone number and on-call hours at the top of every page. Online booking handles planned consultations, which make up 70 to 80 % of activity.
How long does the project take?
Allow 8 to 12 weeks for the site and module, including 2 weeks to configure the four clinics' diaries. Plan a half-day training session for front desk teams.
Does a careers page really help hiring?
Yes, if it shows concrete facts: equipment, on-call rota, continuing education budget. It can cut 1 to 2 months from the time needed to hire a vet.
Let's scope your project. Share the number of clinics, your practice software and appointment volumes, and we will price the site and booking module with indicative budget and timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
