The verdict in three sentences
For a group of 7 veterinary clinics in Toronto, a redesign with one page per clinic and online booking costs EUR 12,000 to 28,000 (roughly CAD 18,500 to 43,000), with a lead time of 10 to 12 weeks. The structuring choice is the booking module: SaaS at EUR 150-400 per month or custom-built for around EUR 6,000, depending on whether you want to rent or own the tool. Since 38 % of appointments are booked outside opening hours, every week without online booking hands consultations to competitors.
Why a veterinary group should unify its website
Many groups built through acquisitions keep seven legacy sites, seven poorly ranked phone numbers and conflicting hours on Google. A dog owner in Etobicoke or North York cannot tell which clinic is open on Saturday or which one offers imaging. A single site fixes three problems at once: brand consistency, local SEO per clinic (a "vet Etobicoke" page with address, hours, team and specialties) and emergency routing.
| Item | 2026 range (EUR excl. tax) | Detail |
|---|---|---|
| Scoping, sitemap, UX | 1,500 to 3,000 | Workshops with clinic managers |
| Multi-site design and style guide | 3,000 to 6,000 | Home, clinic, service, vet templates |
| Development and CMS | 4,000 to 10,000 | Clinic pages, team profiles, emergencies |
| 7 written clinic pages | 1,400 to 3,500 | EUR 200 to 500 per page, on-site photos |
| Booking module integration | 800 to 6,000 | Plugged-in SaaS or custom build |
| SEO migration and redirects | 1,300 to 2,500 | Merging the 7 old domains |
| Total | 12,000 to 28,000 | 10 to 12 weeks |
Online booking: rent or build
The booking module weighs heavily on three-year total cost. A specialised SaaS is fast to plug in but remains a per-clinic subscription. A custom build connected to the practice management software costs more upfront and pays off over time.
| Criterion | Custom build | WordPress theme + plugin | White-label veterinary platform |
|---|---|---|---|
| Initial cost site + module | EUR 22,000 to 28,000 | EUR 8,000 to 12,000 | EUR 10,000 to 14,000 |
| Module subscription (7 clinics) | EUR 0 to 80 per month | EUR 50 to 150 per month | EUR 150 to 400 per month |
| Practice software connection | Yes, via API | Rarely reliable | Depends on partner |
| 3-year total cost | EUR 25,000 to 32,000 | EUR 14,000 to 20,000 | EUR 16,000 to 28,000 |
| Mobile performance (LCP) | Under 2 s | 3 to 5 s | 2 to 3 s |
| Ownership of client data | Full | Partial | With the platform |
| Time to launch | 10 to 12 weeks | 6 to 8 weeks | 4 to 6 weeks |
The WordPress theme looks cheap, but stacking plugins to manage seven calendars quickly becomes fragile. White-label suits groups that want to move fast. Custom is the right call when the group plans further acquisitions and wants to keep its booking data.
What after-hours booking changes
Appointments booked in the evening and at weekends are consultations the front desk cannot handle. With 38 % of bookings made after hours, a group running 2,800 consultations per month potentially captures over 1,000 appointments without tying up reception. Automated SMS reminders also cut no-shows by 30 to 40 % according to vendors, freeing up slots.
Mini case study
Helen, director of a 7-clinic veterinary group in Toronto, picks a custom redesign at EUR 24,000 with connected booking. The group bills an average consultation at EUR 55. If online booking adds just 3 consultations per working day across all clinics, about 66 per month, the gain reaches EUR 3,630 per month. Add 10 hours of phone reception saved per week at a loaded cost of EUR 22 per hour, about EUR 950 per month. The project pays for itself in under 6 months.
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FAQ
Can we keep the old clinic names on the new site?
Yes, each clinic can keep its name under the group brand, with a dedicated page. 301 redirects from old domains preserve 80 to 95 % of existing traffic when properly planned.
How long does the move to a single site take?
Allow 10 to 12 weeks, including 2 weeks for content migration and Google Business Profile updates. Clinics can switch all at once or in waves of 2 or 3.
Should the booking module connect to the practice management software?
It is strongly recommended to avoid double entry and calendar conflicts. An API connection costs EUR 2,000 to 4,000 more but removes several hours of re-keying per week.
Should consultation prices be displayed?
Showing the price of a standard consultation (around EUR 50 to 60) and vaccines reduces information calls. Surgical procedures remain quote-based, which the page should state.
How should emergencies be handled on the site?
An "emergencies" banner visible on mobile routes owners to the on-call clinic with a direct call button. It is the most visited page at night and on weekends and must load in under 2 seconds.
Let's scope your project. Tell us the number of clinics, your practice software and your deadline, and we will price a EUR 12,000 to 28,000 redesign delivered in 10 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
