The verdict in three sentences
In Neuchâtel, a venture-funded startup's marketing site costs, as a 2026 ballpark, between 12 000 and 45 000 CHF with an agency in the Jura Arc or the Lake Geneva region, and between 3 500 and 12 000 CHF with a local freelancer. Kolonell offers fixed-price tiers at 2 700 CHF, 4 500 CHF or 8 200 CHF, with native copy in French or English, and a good Neuchâtel freelancer can be as affordable as our Growth tier: the difference lies in the copywriting, the project manager and meeting the deadline. Kolonell builds the marketing site; the firmware, the control app or the data platform are custom development, quoted on request.
This version is written for the English-speaking founders and engineers running startups in Neuchâtel; the figures and tables match the French version.
What price ranges apply in Neuchâtel in 2026?
Prudent ballparks, based on public rate cards of French-speaking Swiss agencies, minimum project sizes shown on Clutch.co, hourly rates published by regional agencies (often 110 to 160 CHF per hour) and day rates visible on Malt and Upwork for Webflow or WordPress profiles.
| Criterion | Regional agency | Neuchâtel freelancer | Kolonell |
|---|---|---|---|
| Marketing site, 2026 ballpark | 12 000 to 45 000 CHF | 3 500 to 12 000 CHF | 2 700 CHF / 4 500 CHF / 8 200 CHF, fixed |
| Technical copy (sensors, microtechnology) | Optional | Rarely | Included, from your datasheets |
| Product and workshop photos | Often via a partner | Sometimes | No: local photographer booked by you |
| English or French second version | Extra cost | Varies | Included from Premium |
| Usual timeline | 6 to 12 weeks | 4 to 10 weeks, depending on availability | 3 to 4 weeks, Premium usually 4 to 6 |
| Support after launch | Separate contract | Case by case | 3 months, 6 on Premium |
| Ownership | Check | Check | Domain in your name, all access handed over |
If you already know a reliable freelancer who writes well and keeps deadlines, they may be the right choice, especially if you want someone who drops by the workshop to photograph a prototype. Kolonell does not travel and does not shoot. Our value lies in the price fixed in writing, pages written by native copywriters, a project manager available on Swiss hours over Google Meet (the team is in Senegal, GMT, one to two hours behind) and a written update every week. Payment by bank transfer or Wise, 50 % at kickoff, 50 % at delivery. See our international website offer.
What does each tier include for a hardware or deep tech startup?
| Item | Starter 2 700 CHF | Growth 4 500 CHF | Premium 8 200 CHF |
|---|---|---|---|
| Product presentation | One product page | Pages per product or application (watchmaking, medtech, industry) | Full structure, specifications, use cases |
| Datasheets | PDF link | Technical pages and downloads | Light documentation area linked to a third-party tool |
| Trade fairs and demos | Events block | Fair page with meeting request form | Page per event, demo request connected to your CRM |
| Careers | Simple page | Openings and culture, link to your ATS | Pages per discipline (electronics, mechanics, software) |
| Press and partners | Press contact | Press kit | Page for approved partners and investors |
| Bilingual FR/EN site | No | No | Included |
| Support | 3 months | 3 months | 6 months |
A sensor control interface, a client portal for downloading data or a product configurator are custom applications, quoted on request.
How much over three years, on equal assumptions?
Comparison for a single-language Growth site, with the same maintenance assumption on all sides (33 months after the 3 months of support) and the same hosting.
| Item over 36 months | Regional agency | Local freelancer | Kolonell Growth |
|---|---|---|---|
| Site build | 18 000 CHF | 7 000 CHF | 4 500 CHF |
| Maintenance (same assumption) | 100 CHF per month over 33 months, 3 300 CHF | 3 300 CHF | 3 300 CHF, maintenance quoted on request |
| Hosting and CMS | 35 CHF per month, 1 260 CHF | 1 260 CHF | 1 260 CHF |
| Added pages (new sensor, trade fair, job post) | 12 hours at 140 CHF, 1 680 CHF | 12 hours at 100 CHF, 1 200 CHF | Quoted beforehand, assumption 800 CHF |
| Indicative total | 24 240 CHF | 12 760 CHF | 9 860 CHF |
The gap with the freelancer is real but modest: compare mainly who writes, who steps in if the supplier is unavailable and who holds the accounts.
What Neuchâtel startups specifically need
Neuchâtel is shaped by microtechnology and watchmaking, with CSEM, the university, HE-Arc and a network of precision subcontractors across the canton up to La Chaux-de-Fonds. Startups here are often hardware or deep tech projects (sensors, microsystems, medtech, energy) at pre-seed or seed stage, selling to manufacturers rather than consumers.
- An industrial buyer wants specifications, not slogans: tolerances, materials, targeted standards, with a clear statement of stage (prototype, pre-series, production).
- Trade fairs matter: the site must be ready before the event, with a meeting booking page.
- Hiring is multilingual: French-speaking engineers from the Jura Arc, German-speaking or international profiles. A German version can be supplied by your team or quoted separately.
- Certifications (ISO 9001, ISO 13485 in medtech) are displayed only if obtained.
Compliance, without legal advice: the revised Swiss FADP has been in force since 1 September 2023 and requires, among other things, a clear privacy notice; if you target clients in the EU, the GDPR may also apply. For a medical device, advertising is regulated under Swiss law. WCAG 2.1 AA remains a good accessibility reference. This is not legal advice.
Questions that prevent a bad quote
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- Does the quote list the pages one by one, stating whether copy is included?
- Who turns our datasheets into pages a buyer can read?
- Will the site be ready before our trade fair, with a written date?
- What happens if the supplier falls ill during the project?
- Are the domain and hosting in our name?
Red flag: a very low price without copywriting, which leaves you writing every technical page alone.
Mini case study
Illustrative example. Nadia K. founded, on her own, a startup making miniaturised sensors for watchmaking and medtech, spun out of a Neuchâtel research project. She has just received a pre-seed grant, has two prototypes and a trade fair in seven weeks. A regional agency quotes 18 000 CHF; a freelancer, 7 000 CHF without copywriting.
- Agency: 18 000 CHF.
- Freelancer, plus about 25 hours of writing by Nadia herself: 7 000 CHF and a week of her time.
- Kolonell Growth, product pages written from her datasheets plus a trade fair page: 4 500 CHF, delivered in 3 to 4 weeks, before the fair.
Had Nadia wanted photos of the prototypes taken on site by the same supplier, the local freelancer would have had a real advantage.
FAQ
How much does a startup website cost in Neuchâtel in 2026?
As a ballpark, 12 000 to 45 000 CHF with an agency and 3 500 to 12 000 CHF with a freelancer. Kolonell offers 2 700 CHF, 4 500 CHF or 8 200 CHF at a fixed price.
Isn't a local freelancer just as cheap?
Often, yes: some charge around 5 000 to 7 000 CHF for a site. Compare the copy included, the written deadline and continuity if the person is unavailable.
Can we be live before a trade fair in six weeks?
Yes on Starter or Growth, delivered in 3 to 4 weeks if your core content arrives in the first week.
Can the site be in German?
FR/EN bilingual is included on Premium at 8 200 CHF. German is supplied by your team or quoted separately.
Who photographs our prototypes?
A local photographer you book, or your own images: Kolonell does not shoot. We provide a shot list in the first week.
Let's scope your project. Send us your datasheets, the date of your next trade fair and your hiring priorities, and we will return a fixed-price tier with a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.