The verdict in three sentences
On the Gold Coast, a venture-funded startup's marketing site built by a local agency costs, as a 2026 ballpark, between 12 000 and 50 000 AUD (about 7 800 to 32 500 USD), while a local freelancer charges 3 000 to 10 000 AUD (about 2 000 to 6 500 USD). Kolonell delivers the product pages, the careers page and the press section for a fixed 2 900 USD, 4 900 USD or 8 900 USD, with native English copy and a project lead you can reach on Queensland hours. The trade-off is plain: Kolonell does no on-site filming and no in-person workshops, so a founder who wants a studio two streets away in Southport or Burleigh will be better served locally.
What do Gold Coast agencies, freelancers and Kolonell charge?
These ranges are prudent. They rest on public rate cards of Gold Coast and Brisbane agencies, minimum project sizes shown on Clutch.co profiles, published hourly rates (often 120 to 180 AUD per hour at agencies) and Webflow or WordPress developer profiles on Upwork. Local prices are in AUD, with an approximate equivalent at 0.65 USD per AUD.
| Criterion | Gold Coast agency | Local freelancer | Kolonell |
|---|---|---|---|
| Marketing site, 2026 ballpark | 12 000 to 50 000 AUD (7 800 to 32 500 USD) | 3 000 to 10 000 AUD (2 000 to 6 500 USD) | 2 900 USD / 4 900 USD / 8 900 USD, fixed |
| Full brand identity | Often offered, extra cost | Sometimes | No: existing or supplied guidelines |
| Product and careers copy | Optional | Rarely | Included, native English |
| Usual timeline | 8 to 14 weeks | 3 to 8 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Support after launch | Separate contract | Case by case | 3 months, 6 on Premium |
| Filming, team photos | Often available | Sometimes | No: you book a local photographer |
| Ownership | Check | Check | Domain in your name, all access handed over |
To be honest: the Gold Coast market has plenty of small studios and freelancers, many used to tourism and hospitality clients, and some freelance quotes come in below our Starter tier. What Kolonell adds at that price: product copy by a native writer, a project lead, a fixed written price and full handover of access. The team is based in Senegal (GMT) and Queensland is 10 hours ahead all year, with no daylight saving: Google Meet calls fit into your early morning or late afternoon, with a written update every week. Payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Details: our international website offer.
What does the site cost over three years?
The table compares a Growth-level site with the same maintenance assumption on every side (33 months, after the 3 months of support), the same hosting and the same CMS subscription.
| Item over 36 months | Gold Coast agency | Local freelancer | Kolonell Growth |
|---|---|---|---|
| Site build | 28 000 AUD, about 18 200 USD | 7 000 AUD, about 4 550 USD | 4 900 USD |
| Maintenance (same assumption) | 120 USD per month over 33 months, 3 960 USD | 3 960 USD | 3 960 USD, maintenance quoted on request |
| Hosting and CMS (same tool) | 35 USD per month, 1 260 USD | 1 260 USD | 1 260 USD |
| Added pages (feature, customer story, announcement) | 14 hours at 150 AUD, about 1 365 USD | 14 hours at 90 AUD, about 820 USD | Quoted beforehand, assumption 900 USD |
| Indicative total | 24 785 USD | 10 590 USD | 11 020 USD |
The local freelancer lands at the same level as Kolonell here, or slightly below. The difference is scope: page copy, a project lead, 3 months of support written into the contract. These figures structure the comparison and do not predict an invoice: ask every supplier to fill in the same lines.
What does each tier include for a startup?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Product pages | One product page | Pages per feature and use case | Full product, industries and integrations structure |
| Demo request | Simple form | Form connected to HubSpot or Pipedrive | Journeys per buyer profile |
| Careers | Simple page | Culture and openings, link to your ATS | Pages per team, candidate journey |
| Press and investors | Press contact | Press kit, published announcements | Investor page, news, full kit |
| Trust and security | Legal notices | Privacy and security page | Detailed trust page for B2B buyers |
| Bilingual FR/EN site | No | No | Included |
| Support | 3 months | 3 months | 6 months |
A customer dashboard, a free trial wired into the product or a mobile app are custom applications, quoted on request. Kolonell builds the marketing site, not the product platform.
What Gold Coast startups need from their site
The Gold Coast economy is still closely tied to tourism, events and construction, but a tech scene is growing around sport, health and visitor services, notably near the health and knowledge precinct beside the university hospital, alongside Bond University and Griffith University. The Brisbane 2032 Olympic Games also draw projects linked to sport and major events. Many startups sell into Brisbane, an hour north, and interstate.
- A clear demo path: a buyer at a clinic or a sports club should grasp the offer on one page and book a demo connected to your CRM.
- Hiring: the Gold Coast recruits against Brisbane and Sydney. The careers page should describe the role, the way of working (hybrid, remote) and link to your ATS (Workable, Ashby, Lever).
- Supplied product visuals: screenshots, demo video, team photos. Kolonell integrates them; you produce them or book a local photographer.
- A CMS your team edits alone: Webflow, Sanity or headless WordPress, so you can post an announcement without waiting on a supplier.
- An honest press page: only the investors you are allowed to name, no unpublished amounts.
On compliance, the facts only. The Privacy Act 1988 and its Australian Privacy Principles govern personal information; small businesses under 3 million AUD in turnover are generally exempt, with exceptions, for instance when they handle health information. The Spam Act 2003 requires consent for commercial email. The Disability Discrimination Act 1992 applies to online services, with WCAG 2.1 or 2.2 AA as the technical reference. Plan a consent banner for analytics cookies. This is not legal advice.
Need a professional website?
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Which red flags should you watch for in a quote?
- A 'from' price with no page list and no number of revision rounds.
- A domain or CMS account registered in the supplier's name.
- Mandatory maintenance from month one, with no breakdown of hours.
- A promise of Google rankings or a number of leads.
- No named person running the project and no weekly update.
Mini case study
Illustrative example. Mia T. and her co-founder have just closed a seed round for rehab-tracking software sold to physiotherapy practices. They want a site live before a health conference in Brisbane, six weeks away. A local agency quotes 26 000 AUD (about 16 900 USD) over 10 weeks. With Kolonell Growth at 4 900 USD, delivered in 3 to 4 weeks, plus half a day of a local photographer in a partner practice at 1 200 USD, the total is 6 100 USD. The gap of about 10 800 USD funds several months of outbound sales, and the patient dashboard stays with their product team.
FAQ
Is a Gold Coast freelancer cheaper than Kolonell?
Often, yes: expect 3 000 to 10 000 AUD, about 2 000 to 6 500 USD. Kolonell starts at 2 900 USD with native copy, a project lead and 3 months of support. Compare scope line by line.
How do you handle the 10-hour time difference?
Queensland is 10 hours ahead of GMT all year. Calls happen in your early morning or late afternoon, and a written update arrives every week.
Can Kolonell build our SaaS platform?
The marketing site costs 2 900, 4 900 or 8 900 USD. The platform, the app or the customer dashboard are custom applications, quoted on request.
Do we need a bilingual site on the Gold Coast?
Rarely for the Australian market. Bilingual FR/EN is included from Premium at 8 900 USD; other languages are supplied by you or quoted separately.
Who owns the site at delivery?
You do: domain in your name and all access handed over. Payment comes in two parts, 50 % at kickoff and 50 % at delivery.
Let's scope your project. Send us your deck, your brand guidelines and your launch date, and we reply with a fixed-price tier and a 3 to 4 week plan. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
