Dakar travel agency = 50B XOF/year market, but 90% agencies no modern website. Digitalization = immediate differentiation. Profitable services mix: tickets + visa + omra/hajj + B2B corporate.
TL;DR
- Senegal market 50B XOF/year.
- 70% margin on visa service fees.
- Online booking + Wave/OM = +40% conversion.
- Omra/Hajj = peak season, 25-40% margins.
Standard travel agency revenue mix
| Service | Margin | % Revenue | Seasonality |
|---|---|---|---|
| Flight tickets | 4-8% | 50% | Continuous |
| Schengen / Canada visa | 50-70% service | 15% | Continuous |
| Omra / Hajj package | 25-40% | 20% | Ramadan season |
| B2B corporate travel | 8-15% | 10% | Continuous |
| Hotels / rentals | 10-18% | 5% | Continuous |
2026 tech stack
- Next.js site + booking : 4-8K€ Kolonell
- GDS Amadeus / Sabre : 200-500€/month
- Visa workflow CRM : Pipedrive 64€/month
- SYSCOHADA accounting : Sage 30€/month
- Wave Business + Stripe : 1-2.5% commissions
- WhatsApp Business : free automation
- Dakar local SEO : 600€/month
- Monthly total : 1-2.5K€
Visa: high-margin service
Schengen :
- Official visa fee: 90€ (60K XOF)
- TLS/VFS fee: 50€ (33K XOF)
- Agency service fee: 50K-150K XOF
- Margin: 50-70% of service
Canada :
- IRCC fees: 100$ (66K XOF)
- Service fee: 80-200K XOF
- Margin: 60-75%
USA :
- Visa fees: 185$ (122K XOF)
- Service fee: 100-300K XOF
- Margin: 60-80%
See Schengen visa from Africa →.
Omra / Hajj — profitable season
Omra package (10-15 days) :
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- Direct cost: 800-1200K XOF/person
- Client sale: 1200-2500K XOF
- Margin: 25-40%
Hajj (3 weeks) :
- Direct cost: 3500K XOF
- Sale: 5500-8000K XOF
- Margin: 30-45%
- Senegal volumes : ~12K Omra pilgrims/year + 3K Hajj
Bookings 6 months pre-Ramadan. December-February marketing critical.
SEO keywords
- "dakar travel agency" ~3000/month
- "dakar plane ticket" ~5000/month
- "senegal schengen visa" ~1500/month
- "senegal omra 2026" ~2000 season
- "cheap dakar paris flight" ~2500/month
- "dakar omra agency" ~800/month
FAQ
Q: Senegal travel agency license?
A: ANPT (National Tourism Promotion Agency) issues license. ~500K XOF + deposit.
Q: Recommended booking system?
A: Amadeus for international ticketing. Travelport / Sabre alternatives.
Q: Real visa margin?
A: 50-70% on service fees. Very high value if volume.
Conclusion
2026 Dakar travel agency: digitalization + service mix (tickets + visa + omra) = massive ROI. Modern stack 1-2.5K€/month. Visa margins 50-70% + omra 25-40% = solid diversified revenue.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.