The verdict in three sentences
A carrier in Rabat wanting to run its fleet, routes and delivery notes on mobile should budget 60,000 to 180,000 MAD for a custom TMS delivered in 10 to 18 weeks. An imported package is cheaper upfront but ignores Moroccan field realities (informal addresses, cash on delivery, driver WhatsApp contact). The real calculation is the cost per kilometre: a 15% drop and 6 hours/week saved per dispatcher pay the project back in under a year.
What a custom TMS covers and its 2026 price
A local TMS (Transport Management System) is more than a map. It orchestrates vehicle assignment, route optimisation, proof of delivery (photo, signature) and real-time customer tracking. Here are the 2026 ranges per module.
| Module | Scope | Indicative price (MAD) | Timeline |
|---|---|---|---|
| Fleet + drivers core | Vehicles, maintenance, documents, alerts | 20,000 - 40,000 | 3-4 wks |
| Routes and optimisation | Assignment, stop order, mapping | 18,000 - 45,000 | 3-5 wks |
| Mobile delivery notes | Driver app, photo, signature, offline | 15,000 - 40,000 | 3-4 wks |
| Customer tracking + alerts | Tracking link, SMS/WhatsApp, ETA | 10,000 - 30,000 | 2-3 wks |
| Operations dashboard | Cost/km KPI, load rate, delays | 8,000 - 25,000 | 2-3 wks |
A full Starter project runs around 60,000-90,000 MAD, while advanced optimisation and robust offline push it to 140,000-180,000 MAD.
Imported TMS vs local custom build
European TMS vendors charge a per-vehicle subscription and bill for every adaptation. On a 15-vehicle fleet, total cost of ownership diverges quickly.
| Criterion | Imported TMS (SaaS) | Local custom Kolonell |
|---|---|---|
| Upfront | 0 MAD, subscription | 60,000 - 180,000 MAD once |
| Monthly cost (15 vehicles) | 4,500 - 9,000 MAD/mo | Hosting 800 - 2,000 MAD/mo |
| 3-year cost | 162,000 - 324,000 MAD | 90,000 - 250,000 MAD |
| Cash on delivery | Rare, worked around | Native, cash reconciliation |
| Offline driver app | Often limited | Built for no-signal zones |
| Customer WhatsApp | No | Integrated with tracking |
| Code ownership | No | Yes, delivered to client |
Over three years, custom becomes competitive as soon as the fleet passes about ten vehicles, while matching local habits.
Mini case study
Rachid, manager of a transport company in Rabat, runs 15 trucks and employs 3 dispatchers. Before, each dispatcher spent around 6 hours/week entering paper notes and calling drivers. At 90 MAD/loaded hour, that is 3 x 6 x 90 = 1,620 MAD/week, roughly 7,000 MAD/month of admin time.
With a 120,000 MAD TMS, he recovers those 18 hours/week and cuts his cost per kilometre by 15% (fewer empty runs, better routes). On a 180,000 MAD/month fuel budget, 15% = 27,000 MAD saved per month. Combined with admin time, the monthly gain exceeds 30,000 MAD: the software pays for itself in about 4 months.
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FAQ
How much does a custom TMS cost in Rabat in 2026?
Expect 60,000 to 180,000 MAD depending on modules. A fleet + routes + mobile delivery notes core sits around 90,000-120,000 MAD, excluding hosting (800-2,000 MAD/month).
Does the driver app work without a network?
Yes, and it is critical in Morocco. The mobile app stores deliveries locally, captures photo and signature offline, then syncs as soon as connectivity returns.
Can cash on delivery and mobile money be integrated?
Yes. The amount collected by the driver is tied to the delivery note, then reconciled with the till. Mobile and cash payments are tracked separately.
How long does delivery take?
Between 10 and 18 weeks depending on scope. A fleet + routes MVP can ship in 6-8 weeks, with advanced modules following in iterations.
Is WhatsApp customer tracking possible?
Yes. A tracking link with ETA is sent by SMS or WhatsApp, cutting inbound calls and improving satisfaction.
Let's scope your project. Tell us your fleet size, priority modules (routes, offline, tracking) and indicative budget, and we will frame the most profitable TMS for you. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
