The verdict in three sentences
In transport, trust is won on two promises: knowing where the parcel is and getting a quote fast. A site with online shipment tracking, quote requests and fleet presentation costs 800,000 to 1,800,000 FCFA in 2026 and cuts up to 40 % of "where is my parcel" calls, freeing the team to sell. For a B2B carrier (Dakar-Bamako corridor, urban courier), the real gain is the recurring logistics contract worth millions a year.
Site cost and the features that matter
Tracking does not require heavy development: lookup by shipment number with statuses (picked up, in transit, cleared, delivered) is enough to start. Here are the 2026 ranges.
| Package | Price FCFA | Price EUR | Key features | Lead time |
|---|---|---|---|---|
| Transport showcase | 800,000 | 1,220 | 6 pages, fleet, zones, quotes | 10-14 d |
| Growth tracking | 1,200,000 | 1,830 | + number lookup, statuses, SMS alerts | 2-3 wk |
| Premium logistics | 1,800,000 | 2,745 | + B2B client account, tracking API, multilingual | 3-5 wk |
| Maintenance option | 100,000/mo | 153/mo | hosting, statuses, support | ongoing |
The shipment-number lookup feature is what sets a modern carrier apart from a competitor still answering the phone all day.
How tracking affects costs and contracts
Tracking has a double impact: it reduces the switchboard load and reassures B2B principals. Let us compare before/after going live.
| Metric | Before site | With online tracking | Effect |
|---|---|---|---|
| "Where is my parcel" calls/day | 30-50 | 18-30 | -40 % |
| Switchboard time per call | 3-5 min | 0 (self-service) | HR gain |
| Quotes handled/week | 8-12 | 20-30 | +120 % |
| Shipment dispute rate | 8 % | 4-5 % | -40 % |
| Recurring B2B contracts/yr | 1-2 | 3-5 | +150 % |
Cutting calls by 40 % on a 2-agent switchboard can free the equivalent of 0.5 to 1 position, i.e. 100,000 to 200,000 FCFA/month reassigned to sales.
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Mini case study
Ibrahima runs a courier on the Dakar-Bamako corridor with 6 trucks. His switchboard received 40 calls/day from anxious clients. He invests 1,300,000 FCFA in a Growth site with number lookup and SMS alerts. In 3 months, tracking calls drop to 22/day (-45 %), and the quote form generates 18 B2B requests. He signs 2 recurring logistics contracts at 1,200,000 FCFA/month each, i.e. 28,800,000 FCFA/year. The site pays for itself in under a month of contract.
FAQ
Does tracking require GPS hardware? Not to start. Status-based tracking entered at each step (pickup, departure, arrival, delivery) is enough. Real-time GPS is a later Premium evolution.
Are SMS alerts expensive? Allow 15 to 25 FCFA per SMS via a local gateway. For 1,000 sends/month that is 15,000 to 25,000 FCFA, easily offset by fewer calls.
Do I need a client account for companies? For recurring B2B, yes. An account lets clients retrieve history, download waybills and track multiple shipments, which builds loyalty with principals.
Is multilingual useful? On regional corridors (Mali, Guinea) French often suffices, but English becomes useful for international freight and English-speaking clients (Gambia, Nigeria).
How long to break even? A single recurring logistics contract above 1,000,000 FCFA/month pays off the site in under 2 months. The lower switchboard cost adds up from month one.
Let's talk about your project. A transport site with tracking, online quotes and fleet presentation cuts your calls and wins recurring contracts. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
