The verdict in three sentences
A carrier or logistics firm in Dakar does not need a complex application: it needs a credible showcase site with a freight quote form and an instant WhatsApp contact point. Budget 350,000 to 700,000 FCFA for the showcase, plus +400,000 FCFA if you add online parcel tracking, delivered in 10 to 15 days. The payback comes from qualified quote requests arriving 24/7, with no missed phone calls.
How much does a transport website cost in 2026?
The price depends on the number of modules. A showcase alone is enough to start; parcel tracking and a client portal are added when volume justifies it.
| Module | Indicative 2026 price (FCFA) | Timeline | Purpose |
|---|---|---|---|
| 5-page showcase | 350,000 | 8-10 d | Present fleet, services, coverage areas |
| Premium showcase (animations, SEO) | 700,000 | 12-15 d | Credibility + Google ranking |
| Freight quote form | included | — | Capture requests 24/7 |
| Online parcel tracking | +400,000 | +5-7 d | Customer tracks shipment by number |
| Client portal / history | +300,000 | +5 d | Retain B2B accounts |
| WhatsApp Business integration | +50,000 | +1 d | Instant contact conversion |
As a 2026 order of magnitude: most SME carriers start with the Premium showcase at 700,000 FCFA and add tracking later.
Which modules really drive revenue?
Not all modules deliver equal ROI. The online quote and WhatsApp generate direct contact; parcel tracking cuts inbound "where is my parcel?" calls.
| Module | Effort | Commercial impact | Recommendation |
|---|---|---|---|
| Freight quote form | Low | High | Essential from day one |
| Floating WhatsApp button | Very low | High | Essential |
| Pricing / coverage page | Low | Medium | Recommended |
| Parcel tracking | Medium | Medium | When volume > 50 shipments/week |
| Fleet gallery | Low | Medium | Reinforces credibility |
| Logistics blog (SEO) | Medium | Long term | Phase 2 |
Mini case study
Mamadou runs an inter-regional transport company in Dakar with 6 trucks. Before his website he received about 4 quote requests per week by phone, often outside business hours. With a 700,000 FCFA showcase and a freight quote form, he moves to 9 requests per week, 5 of which arrive at night or on weekends. If just 2 extra requests convert into contracts worth 150,000 FCFA of margin each per month, the site pays for itself in under 3 weeks of net gain.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Exactly how much does a website for my transport company cost?
Budget 350,000 FCFA for a simple showcase and up to 700,000 FCFA for a Premium version with SEO and animations. Parcel tracking adds about 400,000 FCFA.
Is online parcel tracking essential at launch?
No. Below 50 shipments per week, WhatsApp tracking is enough. Beyond that, a +400,000 FCFA tracking module clearly reduces inbound calls.
How long does delivery take?
Between 10 and 15 days for a Premium showcase, plus 5 to 7 extra days if you add parcel tracking.
Can I receive quote requests directly on WhatsApp?
Yes. The form can route each request to your WhatsApp Business and email for a reply within minutes.
Does the site work well on a 3G connection?
Yes, we optimise images to WebP and tune loading to stay fast even on 3G, essential for your customers upcountry.
Let's talk about your project. Tell us about your fleet and coverage areas, and we will quote your transport website within 24h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
