The verdict in three sentences
For an Irish training provider, the website is where HR managers and Skillnet network managers decide whether you are credible enough to fund, so every course page must state learning outcomes, duration, price, accreditation (QQI where relevant), accessibility and results. A Dublin site with a structured course catalogue synced to your training management system costs EUR 9,000 to 18,000 ex VAT in 2026, delivered in 8 to 12 weeks. Done well, it moves 20 to 35% of company bookings online and removes most double entry.
What buyers and funders expect from your site
In Ireland, a large share of corporate training is co-funded through Skillnet Ireland networks, while accredited programmes often carry QQI awards and public procurement buyers check equality and accessibility commitments. A funder or HR lead wants to see on each course page: target audience and prerequisites, learning outcomes, duration and format (classroom, live online, blended), price and funding eligibility, next dates, assessment method, accessibility contact and results such as satisfaction scores and pass rates.
The second issue is consistency. If your booking system, PDF brochure and website show different dates or prices, funders and buyers notice. A single source of truth, where the training management system feeds the site, solves that.
| Requirement | What the course page should show | Risk if missing |
|---|---|---|
| Audience and prerequisites | Level, role, any entry assessment | Wrong attendees, refunds |
| Learning outcomes and content | Skills gained, detailed syllabus | Funders hesitate |
| Duration, dates, venue | Hours, upcoming sessions, format | Lost bookings |
| Price and funding | Price ex VAT, Skillnet or grant eligibility | Procurement friction |
| Accreditation | QQI level or industry certification | Lower trust |
| Accessibility | Named contact, available adjustments | Exclusion, tender scoring loss |
| Results | Satisfaction (e.g. 4.6/5), pass rate | Weaker conversion |
Budget and options in Dublin
Dublin providers usually choose between three routes: the microsite bundled with their booking or LMS tool (fast, limited), a template site with a hand-typed catalogue (cheap, endless double entry) and a custom site synced to the management system. With 80 sessions and 30 to 60 active courses, sync almost always pays.
| Option | Upfront cost (2026 ballpark, ex VAT) | Yearly update time | Data consistency |
|---|---|---|---|
| Microsite from the booking tool | EUR 0 to 1,800 | Low | Good, weak SEO |
| Template site, catalogue typed by hand | EUR 3,500 to 7,000 | 60 to 120 hours | Frequent gaps |
| Custom site without sync | EUR 8,000 to 12,000 | 50 to 90 hours | Good with discipline |
| Custom site + training system sync | EUR 9,000 to 18,000 (incl. EUR 1,800 to 4,000 connector) | Under 10 hours | Very good |
| Online company booking and quotes | EUR 1,200 to 3,000 | ||
| Project timeline | 8 to 12 weeks |
Kolonell builds for international clients from Dakar. A training provider brochure site fits our grid: Starter 800,000 to 1,200,000 FCFA (EUR 1,220 to 1,830), Growth 1,200,000 to 2,000,000 FCFA (EUR 1,830 to 3,050), Premium 2,000,000 to 3,500,000 FCFA (EUR 3,050 to 5,340). Sync with a management system and a company booking flow is a simple custom application, 2,500,000 to 4,000,000 FCFA (EUR 3,810 to 6,100). To host online courses, see our LMS platform service.
SEO that fills sessions
Profitable searches are specific: 'manual handling training Dublin', 'leadership course Skillnet funded', 'Excel training for companies Dublin'. One page per course with 600 to 900 words of original text, upcoming dates and real results ranks better than a PDF brochure. In-company programmes, often the most profitable, need their own page with a quote form.
Mini case study
Ciara runs a Dublin training company: 80 sessions a year, 9 attendees on average, EUR 1,200 ex VAT per attendee on open courses. Her coordinator spends 4 hours a week copying dates and prices between the booking system, the site and emails, about 180 hours a year at EUR 38 loaded, so EUR 6,840.
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She invests EUR 14,000 in a synced site with online booking. Manual updates fall to 20 hours a year (saving about EUR 6,080). If the site adds just one attendee on 10 sessions, that is EUR 12,000 more revenue. Year one gain: 6,080 + 12,000 = EUR 18,080 for EUR 14,000 invested, a payback of roughly 9 months.
FAQ
Does Skillnet funding change what the site must show?
Skillnet networks fund members' training through their own programmes, so make it clear which courses are run with or eligible through a network and how companies apply. A clear funding block can lift corporate enquiries noticeably, since subsidies often cover a significant share of the fee.
Should we publish satisfaction scores even if average?
Yes, with the number of respondents: 4.2/5 from 312 reviews is more credible than a perfect score with no source.
Can learners pay online?
Yes for open courses, by card. Company bookings usually need a purchase order and invoice, so offer both paths.
How long does a synced site take?
Allow 8 to 12 weeks, including 2 to 3 weeks for the connector, provided the management system is already well populated.
What accessibility level should we target?
WCAG 2.1 AA is the expected reference, and the European Accessibility Act raises expectations further. An accessibility audit costs about EUR 1,800 to 4,500 depending on the number of templates.
Let's scope your project. Tell us your training management system, number of active courses and target launch date, and we will scope the catalogue, sync and timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
