The verdict in three sentences
For a B2B trading firm, the website is not a brochure: it is a technical catalog of 500+ SKUs, a quote-request funnel and an ERP link to show reliable availability. The realistic 2026 budget is 12,000-28,000 EUR, driven by catalog size and the depth of ERP integration. Well built, the quote funnel generates 3-5 qualified leads/day and becomes the company's top salesperson.
What structures the budget
A trading site's cost depends on the catalog, the filters and above all the integration with the management system.
| Component | Standard (12,000-18,000 EUR) | Advanced (18,000-28,000 EUR) |
|---|---|---|
| Catalog | 500-1,500 SKUs | 1,500+ with variants |
| Technical filters | 5-10 criteria | 15+ criteria, facets |
| Quote request | Multi-product form | Quote cart + auto follow-up |
| ERP connection | Nightly stock import | Real-time availability sync |
| Product pages | Single template | Templates per family |
| Client space | No | Yes (history, negotiated prices) |
| Timeline | 10-12 weeks | 12-14 weeks |
ERP depth is the real cost lever: a nightly import often suffices, real-time sync is justified on high-turnover SKUs.
The quote funnel's ROI
In B2B trading, every online quote request is a high-value lead. The funnel replaces hours of phone qualification.
| Metric | Before redesign | After redesign |
|---|---|---|
| Quote leads/day | 0-1 (phone) | 3-5 (online) |
| Qualification time/lead | 20-30 min | 5 min |
| Quote conversion rate | 15-20% | 25-35% |
| SKU found in | 3-4 clicks | 1-2 clicks |
| Availability shown | no | yes (ERP) |
| Average quote basket | baseline | + 20-30% |
Multiply 3-4 extra leads per day by an improved conversion rate: on an average trading ticket, the investment repays itself in a few months.
Mini case study
Sarah, CFO of a B2B trading firm in Amsterdam, approves the redesign of a 1,200-SKU catalog with ERP connection and quote funnel. Budget: 22,000 EUR, 13 weeks, real-time availability sync. Before: 1 quote request/day, qualified by phone in 25 minutes. After: 4 requests/day, pre-qualified online. Commercial gain: 3 leads x 22 days = 66 extra leads/month; at 30% conversion and a 3,500 EUR average ticket, that is around 69,000 EUR of potential monthly revenue. The investment is amortized within the first month of pipeline.
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FAQ
Do we need to connect the site to our ERP?
To show reliable availability, yes. A nightly import often suffices (12,000-18,000 EUR); real-time sync is justified on high-turnover SKUs (18,000-28,000 EUR).
Does the quote funnel replace a salesperson?
It does not replace one, it feeds one. By pre-qualifying 3-5 leads/day, it saves 15-25 phone minutes per request and raises the conversion rate.
How long does the redesign take?
Expect 10-14 weeks depending on catalog size and ERP integration depth. A strict business acceptance phase is essential before launch.
How do you handle 1,500+ SKUs without slowing the site?
Static/incremental rendering and indexed facets. A large catalog stays fast if the technical architecture is built for it, with a Lighthouse target above 90.
Can we show client-specific negotiated prices?
Yes, via a client space connected to the ERP. Each client sees their terms and history, smoothing B2B reordering.
Let's scope your project. Give us your catalog size, your ERP and your online-quote needs: we cost the redesign with integration and business acceptance. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
