The verdict in three sentences
A referral partner without tracking loses money they are owed, notably the 5 % recurring that quietly accumulates. A simple CRM tracing every sale, every payout date and every rate by pole turns fuzzy income into a precise dashboard. Result: across 10 to 30 tracked clients, no forgotten commission.
What a referral CRM must track
The CRM need not be costly: a structured spreadsheet is enough to start. What matters is tracking the right fields.
| Field | Role | Example |
|---|---|---|
| Client | Identify the source | Awa's shop, Dakar |
| Pole | Determine the rate | Showcase / E-commerce |
| Sale amount | One-off commission base | 500,000 FCFA |
| Sale commission | Your immediate earning | 75,000 FCFA (15 %) |
| Monthly recurring | Passive income not to forget | 3,000 FCFA (5 %) |
| Next due date | Payout reminder | 09/05/2026 |
| Payment status | Mobile money reconciliation | Paid / Pending |
The most profitable field is "monthly recurring": without it, that passive income drops off your radar month after month.
Commission rates by pole
Good tracking applies the right rate to each sale. Here is the Kolonell 2026 grid.
| Pole | Sale rate | Recurring | Example (avg price) | Sale commission |
|---|---|---|---|---|
| Showcase | 15 % | 5 % | 500,000 FCFA | 75,000 FCFA |
| E-commerce | 12 % | — | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10 % | — | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8 % | — | 10,000,000 FCFA | 800,000 FCFA |
Recording the pole at signing avoids calculation errors: each pole has its rate, and confusion is costly on a big ticket.
The Kolonell referral program
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Tracking only matters because the Kolonell referral program is generous and recurring. You earn showcase 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %, paid via Wave / Orange Money. The CRM lets you reconcile each mobile money transfer received against the matching sale and chase Kolonell if a recurring due date is missed. On a portfolio of 30 showcase clients, the 5 % recurring alone represents a monthly flow that rigorous tracking guarantees 100 %.
Mini case study
Ndèye, a referral partner in Saint-Louis, tracks 20 clients in a spreadsheet: 15 showcase and 5 e-commerce. Each showcase pays her 3,000 FCFA recurring/month — 15 × 3,000 = 45,000 FCFA of monthly passive income. Before her CRM, she forgot about a third, losing ~15,000 FCFA/month, or 180,000 FCFA/year. Since she reconciles each Wave transfer with its client row and sets a due-date reminder, she recovers all of it. The spreadsheet cost her 0 FCFA.
FAQ
Why is recurring so easy to lose? Because it is small per client (5 %) but accumulates across dozens of clients and repeats every month. Without a due-date reminder, you don't think to check it was actually paid.
Is a spreadsheet really enough? Yes for 10 to 30 clients. Structure one row per client, one column per key field (pole, rate, recurring, due date, status). Beyond that, a light CRM automates reminders.
How do I reconcile mobile money payments? Match each Wave or Orange Money transfer received to the corresponding client row, ticking the "paid" status. Any overdue "pending" row triggers a follow-up with Kolonell.
Which rates apply by pole? Showcase 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %. Record the pole at the sale to apply the right rate automatically.
How many clients can I track alone? Comfortably 10 to 30 clients in a well-kept spreadsheet. Tracking then becomes a few-minutes-a-month routine that guarantees zero forgotten commission.
Let's talk about your project. Become a Kolonell referral partner and manage your commissions down to the last franc. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
