The verdict in three sentences
A timber merchant selling to tradespeople and construction pros needs a browsable online catalogue, not a transactional shop: prices and volumes are negotiated. The 2026 rebuild with a catalogue connected to the ERP costs EUR 8,000 to 16,000, plus EUR 3,000 to 6,000 for the connector, delivered in 8 to 11 weeks. The key gain: tradespeople checking species and availability online before calling, so requests come in better qualified.
Budget for a timber merchant rebuild with an ERP catalogue
The heart of the project is the non-transactional catalogue: species sheets, dimensions, treatments, and above all up-to-date availability. Here are the 2026 line items for the market.
| Item | 2026 range (EUR) | Detail |
|---|---|---|
| Showcase + catalogue rebuild | 8,000 - 16,000 | Design, species sheets, filters |
| ERP connector (stock/price) | 3,000 - 6,000 | Automated synchronisation |
| Product sheets & photos | 1,500 - 3,500 | Species, sections, treatments |
| Local & trade SEO | 1,000 - 2,500 | "timber merchant Toronto", long-tail |
| Pro area (online quote) | 2,000 - 4,000 | Trade account, price request |
| Maintenance | 220 - 420 /month | Security, sync, support |
A first step without an ERP connector (manually updated catalogue) starts around EUR 9,000-11,000, with the connector added in phase two.
Connected catalogue: sync frequency and benefits
A catalogue's value depends on data freshness. An ERP connector syncs stock and indicative prices on a cadence to be defined. Here are the 2026 options.
| Sync mode | Frequency | Use case |
|---|---|---|
| Real-time (API) | Continuous | High volume, frequent shortages |
| Daily (night batch) | 1x/day | Standard timber trade |
| Weekly | 1x/week | Small stable catalogue |
| Manual | On demand | Launch, tight budget |
| Availability per site | Multi-depot | Several sales points |
| Indicative vs. on-quote prices | Configurable | Pricing confidentiality |
For a timber merchant, daily synchronisation is the right cost/value trade-off: tradespeople see reliable availability without the overhead of real-time infrastructure.
Mini case study
Mark, manager of a sawmill and timber merchant in Toronto (22 staff, 2 depots), takes 40 calls a day, half of them just to check availability. He invests EUR 13,000 in the rebuild plus EUR 5,000 for the ERP connector, and EUR 350/month in maintenance. After 4 months, 35% of stock checks happen online, freeing about 2 hours/day at the counter, or 440 hours/year. At a loaded cost of EUR 28/hour, that is EUR 12,320/year of sales time recovered and reinvested in quote follow-ups. The project pays back within a year.
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FAQ
How much does a timber merchant website rebuild cost in 2026?
Between EUR 8,000 and 16,000 for the showcase and catalogue, plus EUR 3,000 to 6,000 for the ERP connector. A first step without a connector starts around EUR 9,000-11,000.
Do I need a transactional site with online payment?
Rarely in B2B timber trade: prices and volumes are negotiated. A browsable catalogue with online quote requests is more suitable and less costly.
How often should stock be synced?
Daily synchronisation (night batch) is the standard: it provides reliable availability without the cost of real-time infrastructure. Real-time is justified for high volumes.
How long does the project take?
Between 8 and 11 weeks depending on catalogue richness and the complexity of the ERP to connect. Preparing species sheets is often the limiting factor.
Is the ERP connector mandatory from the start?
No: you can start with manual updates and add the connector in phase two once usage is validated. This spreads the investment.
Let's scope your project. Tell us your current ERP, the number of catalogue references and your depots, along with your indicative budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
