The verdict in three sentences
A tiered pricing and online quoting engine costs between 12,000 and 30,000 EUR in Berlin in 2026, depending on rule complexity and the number of integrations. It shortens the sales cycle by 5 to 10 days by removing back-and-forth with sales reps and lifts the conversion rate by about 15%. The return on investment is driven by average order value and speed to signature, not by raw traffic.
What the module actually costs in 2026
In Berlin, a B2B pricing project splits between the rules engine, the quoting interface and the CRM/ERP connection. Here is a 2026 order of magnitude for a Shopify Plus, Adobe Commerce or custom store.
| Item | Scope | 2026 cost (EUR) |
|---|---|---|
| Tiered price grid | 3-5 volume tiers, per-customer pricing | 3,500 - 7,000 |
| Volume and contract discounts | Rules by SKU, category, customer group | 2,500 - 6,000 |
| Online quote engine | Cart to quote, PDF, 30-day validity | 4,000 - 9,000 |
| Approval workflow | Thresholds, manager sign-off, history | 1,500 - 4,000 |
| CRM/ERP integration | Sync customers, prices, orders | 3,000 - 8,000 |
| UAT and training | Tests, data sets, onboarding | 1,500 - 3,000 |
A simple base (tiers + PDF quotes) ships around 12,000 EUR in 4 to 6 weeks. A full setup with multi-level approval and real-time ERP sync reaches 30,000 EUR over 10 to 14 weeks.
Pricing rules and impact on the sales cycle
The core of the system is the price hierarchy: catalogue price, customer-group price, contract-negotiated price, then a volume discount applied at the reached tier. Instant quoting turns a request that used to take 5 to 10 days into a reply within minutes.
| Metric | Without engine (2025) | With engine (2026) |
|---|---|---|
| Quote issuance time | 3 - 7 days | Instant to 1 h |
| Average sales cycle | 21 days | 12 - 15 days |
| Quote conversion rate | 22% | 25 - 27% |
| Average B2B order value | 780 EUR | 890 - 950 EUR |
| Quotes handled per rep/month | 45 | 90 - 110 |
| Mispriced invoices | 4% | under 1% |
The gain is not only speed: pricing consistency removes rogue discounts and protects margin on every line.
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Mini case study
Marc, sales director of an industrial-supplies wholesaler in Berlin, processes 600 quotes a month with 4 reps. Each quote used to take 40 minutes; the online engine cuts it to 8 minutes in customer self-service. Across 600 quotes, that frees roughly 320 hours per month, the equivalent of one full-time role. With the average order value rising from 780 to 900 EUR and conversion from 22% to 26%, additional monthly revenue is close to 35,000 EUR. The 22,000 EUR investment is absorbed in under two months of extra margin.
FAQ
How many volume tiers should we plan? Three to five cover 90% of B2B cases, for example 1-9, 10-49, 50-199 and 200+ units. Beyond that the grid becomes unreadable for the buyer and costly to maintain.
Does online quoting replace the sales rep? No, it handles standard requests in self-service and leaves reps free for high-value negotiations. Teams typically save 60 to 70% of time on simple quotes.
Can we show different prices per logged-in customer? Yes, that is the heart of B2B: catalogue price for prospects, negotiated price for key accounts. The rule applies at login and syncs with the CRM/ERP.
How long to integrate our ERP? Plan 3 to 6 weeks depending on the ERP (SAP, DATEV, Sage). The critical point is syncing prices and customer balances in near real time.
Is the quote PDF contractual? Yes, with a number, validity (often 30 days), terms and legal notices. It is archived and linked to the order if the buyer converts the quote.
Let's scope your project. Share your catalogue, discount rules and ERP, and we will frame a quote engine between 12,000 and 30,000 EUR depending on scope. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.