The verdict in three sentences
If your Miami site won't climb despite good content, the blocker is technical nine times out of ten: unindexed pages, wasted crawl budget, weak internal linking, missing structured data. A technical SEO audit maps and ranks these blockers. 2026 price: $1,500-$4,000 depending on site size, for a typical gain of +25-50% indexed pages.
What does a technical SEO audit cover in 2026?
A serious audit isn't just a tool score: it combines crawling, server log-file analysis and a manual architecture review.
| Audited area | What we check | Common problem |
|---|---|---|
| Crawl & indexing | indexed vs submitted, noindex, canonical | 30-40% of pages out of index |
| Crawl budget | logs, useless pages crawled | wasted on filters/pagination |
| Architecture & linking | depth, internal links, orphans | pages 5+ clicks deep |
| Structured data | JSON-LD schema (Org, LocalBusiness, FAQ) | missing or invalid |
| International | hreflang EN/ES, consistency | missing/broken tags |
| Performance & mobile | Core Web Vitals, rendering | LCP > 4 s mobile |
Log-file analysis separates what Google actually crawls from what you assume is indexed: that's usually where the lost 30% of pages hide.
What does it cost and what's the deliverable?
Price tracks site size and analysis depth. The key deliverable is a prioritized report, not a list of 200 alerts.
| Site size | Audit price | Log analysis | Roadmap |
|---|---|---|---|
| Brochure (< 30 pages) | $1,500-2,000 | optional | 30 days |
| SME (30-150 pages) | $2,000-3,000 | included | 90 days |
| Catalog/blog (150-800 pages) | $3,000-4,000 | included | 90 days + follow-up |
| E-commerce (> 800 pages) | $4,000+ | included | 90-180 days |
Typical deliverable: prioritized report (impact × effort), quick wins actionable in 2 weeks, planned structural fixes, and a costed 90-day roadmap. Expected gain: +25-50% indexed pages and a clean base for content.
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Mini case study
Carlos runs a B2B services SME in Miami with a 120-page site that has plateaued. A $2,800 audit finds 44 of 120 pages out of index, no schema, 18 orphan pages, broken hreflang. After applying the 90-day roadmap (quick wins + fixes): 112 pages indexed (+55%), 9 keywords enter page 1, and organic traffic grows 38% in a quarter. With 6 extra leads/month at $800 margin, the audit and fixes ($4,800 total) pay back in two months.
FAQ
Does an audit replace a full SEO engagement? No: the audit diagnoses and prioritizes; execution (fixes, content, link building) is quoted separately, often $900-2,200/month depending on ambition.
Why analyze server logs? Because they reveal what Google actually crawls: wasted pages, blocked bots, misallocated crawl budget — invisible otherwise.
Does JSON-LD schema really change rankings? It isn't a major direct factor, but it improves rich-result eligibility and CTR, which helps indirectly.
How long does the audit take? Expect 1-3 weeks depending on size: crawl, logs, manual review, then a debrief with a prioritized roadmap.
Can we start small? Yes: a brochure-site audit at $1,500-2,000 already delivers the essential quick wins before investing in a full 90-day roadmap.
Let's scope your project. Send us the URL, page count and CMS: we'll price a technical SEO audit ($1,500-$4,000) with a prioritized report and 90-day roadmap. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
