The verdict in three sentences
A technical SEO audit pinpoints why a B2B site with traffic fails to convert: crawl, indexation, speed, internal linking or markup issues. In 2026, in Dublin, it costs 1,200 to 4,000 EUR depending on site size and checks 40 to 120 points. It runs over 2 to 4 weeks and delivers a prioritized action plan by impact and effort, immediately actionable.
What an audit contains by tier
Not all audits are equal. A 1,200 EUR audit stays automated and generic; a 4,000 EUR audit combines tools, manual analysis and quantified recommendations. Here are the 2026 ranges.
| Audit tier | Price (EUR) | Points checked | Timeline | Deliverable |
|---|---|---|---|---|
| Express | 1,200 - 1,800 | 40 - 60 | 1-2 weeks | Report + top 10 actions |
| Standard | 2,000 - 2,800 | 60 - 90 | 2-3 weeks | Detailed report + roadmap |
| Deep | 3,000 - 4,000 | 90 - 120 | 3-4 weeks | Report + workshop + follow-up |
| Continuous | 800 / month | Monitoring | Recurring | Alerts + monthly reporting |
The families of checked points
A good audit covers several domains. Here are the main categories and the most frequent 2026 issues on B2B sites.
| Domain | Example points | Frequent issue | Typical priority |
|---|---|---|---|
| Crawl & indexation | robots.txt, sitemap, crawl budget | Orphan pages not indexed | High |
| Performance | Core Web Vitals, TTFB, page weight | LCP > 4s on mobile | High |
| Structure | internal linking, depth | Key pages 4+ clicks deep | Medium |
| Markup | title, meta, headings, structured data | Duplicate titles | High |
| Content | duplication, thin content | 30% duplicate content | Medium |
| Mobile | responsive, tap targets | Buttons too close | Medium |
| Security | HTTPS, redirects, headers | Redirect chains | Low |
Mini case study
Marc is CFO of a B2B software firm in Dublin. His site gets 9,000 visits/month but only 12 leads: he orders a Standard audit at 2,500 EUR. The audit reveals 34 non-indexed product pages, a 4.6s LCP and 18 duplicate titles. After fixes (quoted at 3,800 EUR), indexation rises from 61% to 94% of pages and organic traffic gains 40% in four months, lifting leads to 21/month. With a 9,600 EUR/year average SaaS deal, 9 extra leads are well worth the 6,300 EUR invested.
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FAQ
Does a technical SEO audit include the fixes?
No, generally the audit delivers the diagnosis and action plan; implementation is quoted separately (often 2,000 to 8,000 EUR). Some providers offer a bundled audit + fixes package.
How often should I redo an audit?
A full audit every 12 to 18 months is enough for a stable site. However, continuous monitoring at 800 EUR/month is recommended for high-stakes or constantly evolving sites.
How long before fixes take effect?
Expect 1 to 4 months depending on the nature of the fixes: indexation and speed produce fast effects, while linking and content need a longer cycle.
How do I know if my audit is good quality?
A good audit prioritizes by business impact and effort, quantifies expected gains and stays actionable for your teams. Avoid 200-page reports generated automatically without prioritization.
Let's scope your project. Tell us your site size (number of pages), your CMS and your lead goals, and we'll propose a suitable audit scope. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
