The verdict in three sentences
Before investing in content or links, you must know why the site underperforms: a technical SEO audit answers that with data. It covers crawl, indexing, internal linking, structured data and Core Web Vitals. In 2026, in New York, a serious B2B audit costs 2 500 to 7 500 USD and delivers an impact-prioritized roadmap.
The deliverables of a technical SEO audit
A good audit doesn't just list problems: it prioritizes by effort and business impact.
| Deliverable | What it reveals | Typical priority |
|---|---|---|
| Crawl analysis | Orphan pages, excessive depth | High |
| Indexing state | Excluded pages, canonicals, noindex | High |
| Core Web Vitals | LCP, INP, CLS per template | High |
| Internal linking | Broken silos, unlinked pages | Medium |
| Structured data | Missing/erroneous schema | Medium |
| Log analysis | Wasted crawl budget | Volume-dependent |
| Duplication & cannibalization | Competing pages | Medium |
The final report ranks 15 to 40 recommendations, including a handful of high-ROI quick wins.
2026 pricing grid and scope
Price depends on page volume and depth (log analysis, JavaScript rendering).
| Package | 2026 price (USD) | Scope |
|---|---|---|
| Express audit | 2 500 - 3 800 | < 200 pages, no logs |
| Standard audit | 3 900 - 5 500 | 200-1 000 pages, structured data |
| Deep audit | 5 600 - 7 500 | Logs, JS rendering, advanced linking |
| Post-audit follow-up (option) | 700 - 1 500/mo | Fix implementation support |
An express audit is often enough to pinpoint a drop's cause; deep packages target high-volume sites.
Mini case study
Julien, acquisition lead at a B2B SaaS vendor in New York, sees organic traffic drop 28 % in two months. He orders a standard audit at 4 500 USD. Diagnosis: a site update accidentally set 340 pages to noindex and broke a key silo's linking. Fixed in 3 weeks, traffic recovered to 95 % of the initial level within 2 months. The audit cost less than a single week of lost leads.
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FAQ
Does a technical SEO audit include content?
Partially: it detects duplication and cannibalization, but the semantic audit (keywords, intents) is a separate, often complementary, service.
How long does an audit take?
Between 1 and 3 weeks depending on site size and depth (log analysis extends the timeline).
Can I apply the recommendations myself?
Simple quick wins yes; technical fixes (rendering, redirects, structure) usually require a developer.
How often should I re-audit?
A full audit every 12 to 18 months, plus a check after each major redesign or migration.
Does a small site need an audit?
Under 30 pages, a light check often suffices. A full audit is justified once there's volume or an unexplained drop.
Let's scope your project. Send us the URL, page volume and observed symptom (drop, stagnation): we'll scope a technical SEO audit, indicative budget 2 500-7 500 USD, 1-3 week timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
