The verdict in three sentences
In 2026, a technical SEO audit for a Toronto brochure website is priced at EUR 800 to 3,000 depending on site size and depth of analysis. Delivered in 1 to 2 weeks, it answers a precise question: why the site is not climbing in Google. Its real value is not the report itself but the prioritised action plan it contains, whose fixes often generate a fast return.
What a technical SEO audit checks
A serious audit scrutinises everything preventing Google from understanding and ranking the site well: indexing, architecture, performance, semantic markup, internal linking and quality signals. The deliverable is not a mere tool export but an analysis ranked by impact.
| Checkpoint | What we verify | Typical severity |
|---|---|---|
| Indexing | Indexed vs blocked pages, robots.txt | Critical |
| URL structure | Consistency, depth, duplicates | High |
| Title/meta tags | Presence, uniqueness, length | High |
| Internal linking | Orphan pages, anchors | Medium |
| Structured data | Schema.org, rich snippets | Medium |
| Performance/mobile | Core Web Vitals, responsive | High |
| Duplicate content | Canonical, pagination | Medium |
A 5-10 page brochure site sits around EUR 800-1,200; a site with dozens of pages and a blog reaches EUR 2,000-3,000.
One-off audit vs retainer and ROI
The one-off audit establishes a diagnosis; the follow-up retainer maintains and improves rankings over time. The choice depends on project maturity.
| Option | Content | 2026 cost |
|---|---|---|
| One-off audit | Diagnosis + action plan | EUR 800-3,000 |
| Audit + fixes | Diagnosis + implementation | EUR 2,000-6,000 |
| Follow-up retainer | Audit + monthly actions | EUR 400-1,200/month |
| Express audit (5 pages) | Priority diagnosis | EUR 500-800 |
The ROI of an audit comes from the fixes: repairing a forgotten noindex tag or missing internal linking can lift entire pages and unlock dormant traffic. On a B2B site that captures quotes, this recovered traffic is often worth several times the audit price.
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Mini case study
Sophie runs an interior design firm in Toronto. Her brochure site (12 pages) receives 600 visits/month despite strong content. She commissions an audit at EUR 1,400. The audit reveals half the pages are noindexed due to a bad plugin setting, and internal linking is almost non-existent. After fixes (included in a EUR 900 add-on package), traffic rises to 1,500 visits/month in three months. At a 3% conversion rate and an average project of EUR 8,000, those 900 extra visits represent a potential pipeline far above the EUR 2,300 invested in total.
FAQ
How long to complete an audit? Expect 1 to 2 weeks for a brochure site. A priority express audit on 5 pages can be delivered in 3 to 5 days.
What is the difference between a free audit and a paid one? Free audits are automated tool exports, without ranking or context. A paid audit analyses, prioritises by business impact and provides a concrete action plan your teams can execute.
Does the audit include implementing the fixes? Not by default: the one-off audit (EUR 800-3,000) delivers the diagnosis and plan. Implementation is quoted separately or bundled into a follow-up retainer.
My site is small, do I really need an audit? Even a 5-page site can have a critical blocker (noindex, wrong canonical tag) that stops it appearing. An express audit at EUR 500-800 is often enough to remove these locks.
How often should an audit be repeated? A full audit every 12 to 18 months suffices for a stable brochure site. If you rebuild the site or launch an active blog, monthly follow-up is more relevant.
Let's scope your project. Brochure site invisible in Google in Toronto: tell us your URL and page count, and we will scope a prioritised technical SEO audit (EUR 800-3,000). Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
