The verdict in three sentences
Selling online without syncing stock between the store and the ERP means taking orders you cannot fulfil and multiplying cancellations. A store-ERP connector (40,000 to 120,000 MAD) updates stock, orders and prices in real time, both ways. The result: -90% inventory errors, fewer cancellations and finally reliable multi-channel management.
What a real-time connector syncs
Synchronisation covers more than stock. It handles orders, prices and product records, in both directions.
| Flow | Without sync | With connector |
|---|---|---|
| Available stock | frozen, wrong | real time |
| Web order to ERP | manual re-key | auto injection |
| Price update | double entry | single source |
| Out-of-stock display | no | yes, automatic |
| Multi-channel (store + points of sale) | inconsistent | consolidated |
| Stock-out cancellations | frequent | rare |
The most critical flow is stock: as soon as a sale happens on one channel, availability updates everywhere, preventing overselling.
2026 pricing by complexity
The cost depends on the number of flows, the volume of SKUs and the ERP's specifics.
| Level | Scope | Indicative cost | Timeline |
|---|---|---|---|
| Essential | stock + orders, 1 store | 40,000 to 60,000 MAD | 3 to 4 wk |
| Standard | + prices + product records, two-way | 60,000 to 90,000 MAD | 4 to 6 wk |
| Multi-channel | + points of sale + marketplaces | 90,000 to 120,000 MAD | 6 to 9 wk |
| Maintenance | monitoring + changes | 1,000 to 3,000 MAD/month | ongoing |
A growing retailer sits on the standard level, around 70,000 to 85,000 MAD.
Mini case study
Karim runs an online cosmetics store in Amsterdam with 1,200 SKUs and a physical point of sale. Without sync, he cancelled about 35 orders a month for stock-outs, at a 320 MAD average basket, meaning 11,200 MAD/month of lost revenue, not counting disappointed customers. A standard connector at 80,000 MAD pays back in about 8 months on recovered revenue alone. After two months, his stock-out cancellations dropped from 35 to fewer than 4 a month.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
What does an e-commerce-ERP connector cost in 2026?
Between 40,000 and 120,000 MAD depending on synced flows and the number of channels. A standard two-way sync costs around 60,000 to 90,000 MAD.
Is the sync really real-time?
Yes, via webhooks: a sale immediately triggers a stock update everywhere. Failing that, a sync every few minutes is still possible.
Does it work with several sales channels?
Yes, that is the main benefit: online store, points of sale and marketplaces share a single, consistent stock.
Do I need to change my ERP or e-commerce platform?
Rarely. We connect the existing setup via API. A change is only needed if the ERP exposes no integration path.
What do we concretely gain?
Up to -90% inventory errors, a sharp drop in stock-out cancellations and the end of manual order re-keying, meaning recovered time and revenue.
Let's scope your project. Tell us your e-commerce platform, your ERP and your sales channels, and we will price the right connector for your volume. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
