The verdict in three sentences
For a 25-engineer structural engineering firm in Dublin, the website has to serve two audiences: developers and architects looking for a reliable partner, and engineers choosing between three employers. A premium website at EUR 9,000 to 16,000 excl. VAT, delivered in 8 weeks, with 30 project pages backed by figures and a dedicated careers page, covers both goals. The real lever is not design but technical proof: floor areas, storeys, design timelines and problems solved.
What developers, architects and candidates actually look for
A Dublin developer consulting three engineering firms for a 60-unit apartment scheme first looks at comparable projects: same typology, same height, same ground conditions. An architect wants to know whether you work in BIM and how quickly you turn around a detailed design package. A 30-year-old structural engineer compares project types, software (Robot, Tekla, Revit), training policy and salary.
Most engineering firm websites in Ireland show a photo gallery with no context. The result: no differentiation, and fewer direct applications while the engineering talent market in Dublin remains tight in 2026.
| Audience | Key question | Content that answers it |
|---|---|---|
| Developer | Have you done this type of scheme? | Project page with m², storeys, units, timeline |
| Architect | Do you work in BIM, at what pace? | Method page: IFC model, stage milestones |
| Main contractor | Are your construction drawings reliable? | Rework rate, value-engineering examples |
| Engineer candidate | Which projects, tools, salary? | Careers page: ranges, software, progression |
| Graduate | Will I be mentored? | Anonymised internal stories, chartership support |
| Public client | Public procurement references? | Public sector filter on projects |
Detailed 2026 budget: what each component costs
The ranges below are a 2026 order of magnitude for a specialised B2B agency, excluding drone photography.
| Item | Range excl. VAT | Comment |
|---|---|---|
| UX design and mockups | EUR 2,000 to 3,500 | Structure built around projects and careers |
| Premium website development | EUR 4,000 to 7,500 | CMS, project filters, mobile performance |
| 30 written project pages with figures | EUR 1,500 to 3,000 | Interviews with project leads, 300 words each |
| Careers page and application form | EUR 1,500 | Structured vacancies, JobPosting schema |
| Technical and local SEO Dublin | EUR 800 to 1,500 | Pages for structural engineer Dublin, Leinster |
| Testing, launch, training | EUR 500 | 2-hour CMS onboarding |
| Total project | EUR 9,000 to 16,000 | Delivered in 8 weeks |
| Maintenance and hosting | EUR 90 to 150 per month | Updates, backups, monitoring |
The typical schedule fits in 8 weeks: 2 weeks of workshops and mockups, 3 weeks of development, 2 weeks of project page writing in parallel, 1 week of testing. The bottleneck is almost always collecting project data from project leads, hence a fixed template: brief, gross floor area, storeys, structural system, design duration, technical highlight.
The project page that convinces a developer
An effective page stays within 300 to 400 words. It opens with a band of figures: 4,200 m² GFA, ground plus six over one basement level, 58 units, design completed in 14 weeks. Then the technical challenge (cantilever, underpinning, soft ground near the Liffey), the chosen solution and the gain, for example 8% less concrete through optimised shear walls. A typology filter (residential, commercial, public buildings, refurbishment) lets every visitor find a comparable case in two clicks.
Mini case study
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Ciarán, managing director of a 25-engineer firm in Sandyford, invests EUR 13,500 excl. VAT in a new website plus EUR 120 per month for maintenance. Before the rebuild, he paid a recruiter 18% of gross annual salary per hire, about EUR 10,800 for an engineer on EUR 60,000. If the careers page generates just two direct hires a year, savings reach EUR 21,600, more than the cost of the site in year one. On the sales side, a single additional EUR 25,000 fee commission won thanks to the project pages is enough to double the return on investment.
FAQ
How many project pages are needed at launch?
Plan for 20 to 30 pages to cover each typology with at least three examples. Below 15, the filters look empty and the proof effect collapses.
Can we show projects under a confidentiality clause?
Yes, by anonymising the client and keeping the technical figures (m², storeys, timeline). Around 20% of an engineering firm's references are published this way.
Can the website really replace a recruiter?
Not completely, but a careers page with salary ranges (EUR 55,000 to 75,000 for a chartered engineer) and vacancies tagged for Google Jobs clearly increases direct applications. Many firms see 30 to 50% more applications over 12 months.
How long until full launch?
8 weeks on average if project data is supplied within the first 3 weeks. Each week of delay on data collection pushes launch back by the same amount.
What does EUR 90 to 150 per month of maintenance cover?
Hosting, security updates, daily backups and one hour of monthly changes. Adding new project pages is then done independently through the CMS.
Let's scope your project. Send us your number of references, hiring needs and timeline: we will price a website between EUR 9,000 and 16,000 excl. VAT deliverable in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
