The verdict in three sentences
For a 25-engineer structural consultancy in New York, a premium marketing website costs 15,000 to 35,000 USD with a local agency, plus 3,000 to 8,000 USD for a filterable project portfolio by building type and 150 to 400 USD a month for maintenance. The site serves two specific audiences: developers and architects who check your track record before inviting you to propose, and the engineers you are trying to hire. One extra structural commission, often 25,000 to 80,000 USD in fees, pays back the investment.
What developers and architects look at
A development manager at a New York developer or an architect assembling a design team rarely views more than 3 pages. They want to know whether you have delivered a project like theirs: a 12-storey concrete residential building, a mass timber office, an adaptive reuse of a pre-war loft, a steel-framed lab building, or facade inspection work under Local Law 11. They then check your PE licences, your tools (Revit, ETABS, RAM, Tekla) and your ability to hit DOB filing deadlines.
Hence the value of a structured portfolio: each project page lists the building type, material, square footage, scope (schematic, DD, CDs, construction administration), the owner if permitted, the architect and 3 to 6 photos. A filter by type lets an architect find your 8 mass timber projects in 10 seconds.
Budget by provider
| Provider | Premium marketing site | Filterable portfolio | Monthly maintenance | Main risks |
|---|---|---|---|---|
| NYC freelancer | 7,000 to 15,000 USD | 1,500 to 4,000 USD | 80 to 200 USD | Availability, continuity if they leave |
| Local NYC agency | 15,000 to 35,000 USD | 3,000 to 8,000 USD | 150 to 400 USD | High budget, 3 to 4 month timelines |
| Specialist AEC marketing agency | 25,000 to 60,000 USD | 6,000 to 12,000 USD | 300 to 800 USD | Cost |
| Nearshore or offshore agency | 5,000 to 12,000 USD | 1,000 to 3,000 USD | 60 to 200 USD | Brief and approvals must be tight |
| Kolonell (public price list) | 1,830 to 5,340 EUR (Growth or Premium) | Included in Premium depending on volume | 50 to 180 EUR (35,000 to 120,000 FCFA) | Remote delivery, video workshops |
Non-Kolonell figures are 2026 ballpark ranges seen in the New York and nearshore markets. At Kolonell, a Growth site costs 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) and a Premium site 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR), with maintenance at 35,000, 75,000 or 120,000 FCFA a month.
The scope that converts
| Page or module | Goal | Indicative 2026 cost with a local agency |
|---|---|---|
| Home page with key figures (sq ft engineered, projects, turnaround) | Credibility in 10 seconds | Included in base |
| Expertise: concrete, timber, steel, adaptive reuse | Match searches by material | 1,500 to 4,000 USD |
| Filterable project portfolio | Prove comparable experience | 3,000 to 8,000 USD |
| Process and BIM workflow page | Reassure architects on collaboration | 800 to 2,000 USD |
| Careers page with openings and team stories | Attract structural engineers | 1,200 to 3,000 USD |
| RFP and inquiry form with drawing upload | Receive qualified requests | 1,000 to 2,500 USD |
The careers page matters more than most firms think: an experienced structural engineer commands 95,000 to 135,000 USD a year in New York in 2026, and recruiters charge 20 to 25 % of first-year salary. One hire through the site saves 20,000 to 30,000 USD in fees.
Mini case study
Daniel, managing principal of a 25-person structural firm in New York, bills 7.5 million USD a year. He picks a local agency for 24,000 USD, including 5,500 USD for the portfolio, plus 250 USD a month of maintenance, or 27,000 USD in year one. By linking project pages in every proposal, he wins 2 more commissions over the year at 45,000 USD in average fees each, or 90,000 USD. He also hires an engineer through the careers page, avoiding 25,000 USD in recruiter fees. The site returns about 4.3 times its cost in year one, before counting the value of the portfolio for public RFPs.
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FAQ
How much does a website for a structural engineering firm cost in New York?
Allow 15,000 to 35,000 USD with a local agency for a premium site, plus 3,000 to 8,000 USD for a filterable portfolio. A freelancer or a nearshore agency typically lands between 5,000 and 15,000 USD.
Can we publish projects without the owner's consent?
It is safer to get written consent, especially from private developers. Otherwise, keep the page anonymised with building type, size, material and borough, which works in 80 % of cases.
How many projects should we show at launch?
Aim for 20 to 40 well-documented project pages rather than 150 thumbnails with no context. Then add 1 to 2 pages a month as projects reach completion.
Does the website really help hire engineers?
Yes, candidates check the site before applying and look for concrete projects and the team. With recruiter fees of 20 to 25 % of salary, a single direct hire often pays for the careers page.
How long until the site is live?
Allow 8 to 14 weeks depending on the provider, including 2 to 4 weeks to gather project photos and descriptions. That content collection is the main source of delay.
Let's scope your project. Send us your capabilities deck, your project list and your hiring needs, and we will price the site, the portfolio and maintenance on an 8 to 12 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
