The verdict in three sentences
For a street furniture manufacturer, the website is not read first by the public buyer but by the specifier: the landscape architect or engineering firm that writes the technical specification and picks products before the tender is published. A realistic 2026 budget is 12,000 to 26,000 EUR excl. VAT for a catalogue of 250 products with BIM objects, technical data sheets and downloadable specification texts, plus a quote request by lot. The return is measured in named specifications, the ones that win tenders before they are even released.
Who actually visits your site, and what they want
Out of 150 tenders a year, a large share is decided upstream: if your bench appears in the designer's detail drawings with its reference and data sheet, competitors have to bid an "equivalent" and justify it. Traffic data from manufacturers in the sector converge: about 60% of visits come from specifiers, 25% from buyers and municipal technical departments, 15% from distributors and job seekers.
| Visitor profile | Share of visits (2026 order of magnitude) | What they download | Key site feature |
|---|---|---|---|
| Landscape architect | 35% | BIM object (IFC, Revit), DWG | Filter by range, material, anchoring |
| Civil engineering firm | 25% | Specification text, installation guide, accessibility | One-click copyable specification |
| Municipal technical department | 15% | PDF data sheet, RAL colours | Quote request by lot |
| Public buyer | 10% | Certificates, compliance, lead times | "Public procurement" page |
| Distributor or integrator | 10% | Price list, terms, HD visuals | Reseller area |
| Job seeker or press | 5% | References, news | Project pages |
The differentiator is the specification sheet written in specifier language (materials, finishes, standards, vandal resistance, accessibility), copyable without edits. A busy engineer reuses the cleanest text, and the product that comes with it.
2026 budget: what each building block costs
The catalogue often accounts for more than half of the budget, because the value lies in the product data, not in design alone. BIM objects sometimes already exist in your in-house design office; otherwise, modelling is priced separately.
| Building block | 2026 range excl. VAT (estimate) | Lead time | Note |
|---|---|---|---|
| UX and custom design | 2,500 to 5,000 EUR | 2 to 3 weeks | Separate specifier and buyer journeys |
| 250-product catalogue, advanced filters | 3,500 to 6,500 EUR | 3 to 4 weeks | Import from your product file or PIM |
| BIM library and technical files | 1,500 to 4,000 EUR | 2 weeks | Excluding object modelling |
| Specification sheets generated per product | 1,500 to 3,500 EUR | 1 to 2 weeks | Single template, product variables |
| Quote by lot (quantity basket) | 1,500 to 3,500 EUR | 1 to 2 weeks | Sent to CRM with tender number |
| Project and public procurement pages | 1,000 to 2,500 EUR | 1 week | Filter by city and project type |
| Technical SEO, QA, go-live | 500 to 1,000 EUR | 1 week | Product markup, sitemap, performance |
| Total | 12,000 to 26,000 EUR | 10 to 12 weeks | Depending on data to migrate |
The main overrun risk is the quality of the starting product file: if dimensions, weights and colours are scattered across PDFs, plan two to three weeks of structuring on your side before import.
The quote by lot, designed for a tender
A municipal department does not order one bench: it prices a lot of 40 benches, 12 litter bins and 3 shelters for a square redevelopment. The form must work like a quantity basket, with the project name, municipality, bid deadline and an option to attach the plan. On the sales side, every request lands qualified in the CRM, which removes phone back-and-forth and lets the team prioritise tenders closest to their deadline.
Mini case study
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Thomas, sales director of a street furniture manufacturer, answers 150 tenders a year with an 18% win rate, i.e. 27 contracts at an average 38,000 EUR excl. VAT. His new site, billed 19,000 EUR excl. VAT, raises named specifications from 20 to 32 projects a year thanks to the specification sheets and BIM objects. On specified projects, the win rate reaches 45% versus 18% on open tenders. The 12 extra specifications generate about 5.4 more contracts, close to 205,000 EUR excl. VAT of additional revenue. With a 30% gross margin, the site pays for itself in under four months.
FAQ
Do we have to model the 250 BIM objects ourselves?
No, the agency integrates and distributes the files, but modelling is the job of a BIM manager or specialist provider. As a 2026 order of magnitude, count 80 to 250 EUR excl. VAT per object depending on complexity, budgeted separately from the site.
Must the specification sheets be written by hand?
A single template is enough: the site automatically assembles materials, finishes, standards and dimensions from your product database. Once the template is approved, adding a new product takes under 15 minutes.
Can we display public prices?
Most manufacturers do not, because prices depend on quantities and the contract. A quote by lot answered within 48 h does the job better and feeds your sales pipeline.
How long until we are visible on Google?
Well-marked-up product pages are indexed in 2 to 4 weeks, but ranking for queries such as "steel street bench" or "municipal bike shelter" takes 4 to 6 months of regular content.
Can the site handle an English or German range for export?
Yes, each additional language version adds roughly 15 to 25% to the budget as a 2026 order of magnitude, mostly for translating data sheets and specifications.
Let's scope your project. Send us your product file and number of products: we will price catalogue, BIM, specification sheets and quotes by lot within a 12,000 to 26,000 EUR excl. VAT range, with a 10 to 12 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
